N-able, Inc. (NYSE: NABL)

N-able, Inc. (NABL), a leading global provider of cloud-based software solutions, operates in the managed service provider (MSP) industry. The company's main business activities involve providing cloud-based software solutions to MSPs, enabling them to deliver services to small and medium-sized enterprises (SMEs). N-able's offerings are designed to support digital transformation and growth for these SMEs.

N-able's primary products and services include Remote Monitoring and Management (RMM), Security Solutions, Data Protection as-a-Service, and Business Management Solutions. The RMM solution provides MSPs with visibility and insights into the availability and performance of a wide range of systems and network infrastructure and devices. Security Solutions offer a layered security approach to cyber-threats and compliance risks, defending against targeted attacks at various layers. Data Protection solutions enable continuous backup and high-speed restoration, while Business Management Solutions help improve the technical and service delivery efficiencies of MSPs.

The company's position within the industry is strong, with a comprehensive platform that addresses the needs of MSPs and SMEs. N-able's key competitors include other managed service providers and cloud-based software solution providers. The company's competitive advantages include its purpose-built platform for MSP success, its best-in-class partner success strategies, and its ability to expand its MSP partner footprint.

N-able's customers include MSPs and their SME customers, with a global presence across various industry verticals. The company's customer base consists of over 25,000 customers, with approximately 2,196 MSP partners with ARR over $50,000 on the platform.

N-able's growth strategy focuses on expanding its MSP partner footprint, facilitating partner-enabled growth, and capitalizing on new market opportunities. The company believes that its growth will come from expanding its MSP partner footprint, facilitating partner-enabled growth, and capitalizing on new market opportunities.

In terms of marketing, sales, and partner success, N-able deploys a highly flexible and analytics-driven direct marketing approach. The company uses various digital marketing techniques, such as search engine optimization, paid search, social media marketing, events, targeted email campaigns, localized websites, free resources, and content marketing. N-able also engages existing and prospective MSP partners through ongoing partner success and community-based initiatives.

N-able's people-centric approach is reflected in its values, which serve as its guiding principles. The company's values include "N-rich Lives," "N-spire Others," and "N-joy the Journey." N-able's employee engagement strategy focuses on Diversity, Equality, and Belonging (DEB), N-able Giving, Wellness, and Fun. The company's commitment to diversity, equality, and belonging is reflected in its DEB strategy, which includes Communities of Interest (COIs) and an internal DEB site.