Movado Group, Inc. designs, manufactures, and distributes watches and accessories under owned and licensed brands, and operates retail outlet stores in the United States and Canada.
The company’s owned brands portfolio consists of Movado, Concord, EBEL, Olivia Burton, and MVMT.
Its licensed brands portfolio includes Coach, Tommy Hilfiger, Hugo Boss, Lacoste, and Calvin Klein, which are produced under agreements with the respective brand owners.
In addition to product sales, the segment earns revenue from after sales service activities and shipping.
The Company Stores segment sells merchandise directly to consumers through physical outlet locations and an online outlet store.
The company’s products are sold in both domestic and international markets, with a substantial portion of revenue generated outside the United States.

Revenue is generated primarily from the sale of watches, jewelry, and accessories to wholesale customers, including department stores and specialty retailers.
The company also earns sales through its own retail outlet stores and its online outlet store, reaching end user consumers directly.
After sales service fees and shipping charges contribute additional revenue streams.
Sales of owned brands typically yield higher gross margins than sales of licensed brands, reflecting the impact of royalty payments on the latter.
Royalty payments associated with licensed brands affect the gross margin profile of those products.

The company operates through the following segments: Watch and Accessory Brands and Company Stores, which are differentiated by product distribution and retail operations.

• Watch and Accessory Brands: This segment handles the design, manufacturing, and distribution of watches and, to a lesser extent, jewelry and other accessories for the company’s owned and licensed brands.
It manages the owned brands category, which includes Movado, Concord, EBEL, Olivia Burton, and MVMT, and the licensed brands category, which comprises Coach, Tommy Hilfiger, Hugo Boss, Lacoste, and Calvin Klein.
Revenue in this segment also derives from after sales service activities, such as repairs and warranties, and from shipping charges associated with product deliveries.
Gross margins vary across the brands, with owned brands generally delivering higher percentages than licensed brands due to royalty obligations.

• Company Stores: The Company Stores segment operates the company’s retail outlet business in the United States and Canada.
As of October 31, 2025, the segment maintained 57 retail outlet locations, including the online outlet store at www.movadocompanystore.com.
These stores sell watches, jewelry, and accessories directly to consumers, offering both owned and licensed brand merchandise.
Revenue from this segment is driven by in store foot traffic, online sales, and periodic new store openings.

Movado Group, Inc. participates in the highly competitive global watch and accessory industry.
It faces competition from other watchmakers, fashion brands, and luxury goods companies that offer similar products.
The company’s competitive advantage lies in its diversified brand portfolio, which spans multiple price points and style preferences.
Additionally, its licensing arrangements provide access to well known fashion labels, while its owned brands benefit from strong heritage and recognition.
The company’s global supply chain and sourcing network enable it to respond to market trends and maintain product availability.

The company serves wholesale customers such as department stores, specialty retailers, and online retailers that distribute its products to end users.
Through its Company Stores segment, it reaches individual consumers via physical outlet locations and its online outlet store.
As of October 31, 2025, the retail network consisted of 57 stores in the United States and Canada.
Overall, the customer base comprises both business to business partners and direct consumers seeking watches and fashion accessories.
The online outlet store provides an additional channel for customers to purchase products directly from the company.