Monster Energy Drinks was Monster Beverage’s largest segment in fiscal 2025, bringing in $4.70B of $5.07B (93%).
| Segment | FY 2009 | FY 2010 | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Monster Energy Drinks | $3.81B | $4.20B | $4.32B | $4.70B | |||||||||||||
| Finished Products | — | — | — | — | |||||||||||||
| Direct Store Delivery ("Dsd") | — | — | — | — | |||||||||||||
| Net Sales | — | — | — | — | |||||||||||||
| Sales Revenue, Goods, Net | — | — | — | — | |||||||||||||
| Strategic Brands | $184.84M | $199.18M | $205.95M | $208.45M | |||||||||||||
| Alcohol Brands | $101.41M | $184.86M | $172.31M | $134.72M | |||||||||||||
| Warehouse ("Warehouse") | — | — | — | — | |||||||||||||
| Other | $22.94M | $23.49M | $23.57M | $25.04M | |||||||||||||
| Total | $4.12B | $4.61B | $4.72B | $5.07B |
Monster Beverage brought in $5.07B from its four segments in fiscal 2025, the year ended December 31, 2025. That is less than the $7.93B it reports by geography, so these segments do not cover all of its revenue. Monster Energy Drinks was the largest at $4.70B (92.7%), ahead of Strategic Brands at $208.45M (4.1%) and Alcohol Brands at $134.72M (2.7%). The remaining segment, Other, brought in $25.04M.
Compared with fiscal 2024, Monster Energy Drinks grew fastest, up 8.9% to $4.70B, while Alcohol Brands fell the most, down 21.8% to $134.72M.
Outside United States was Monster Beverage’s largest region in fiscal 2025, bringing in $3.44B of $7.93B (43%).
| Geography | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|
| Outside United States | $2.36B | $2.71B | $2.96B | $3.44B | ||||
| Emea | $2.33B | $2.65B | $1.73B | $1.70B | ||||
| U.S. & Canada | $101.41M | $199.18M | $205.95M | $208.45M | ||||
| Latin America & Caribbean | $494.76M | $1.24B | $1.31B | $1.38B | ||||
| Asia Pacific (Including Oceania) | $882.99M | $29.99M | $1.04B | $1.21B | ||||
| Asia Pacific | — | — | — | — | ||||
| Total | $6.17B | $6.82B | $7.25B | $7.93B |
Monster Beverage brought in $7.93B from its five regions in fiscal 2025, the year ended December 31, 2025. That was up 9.5% from $7.25B in fiscal 2024. Outside United States was the largest at $3.44B (43.4%), ahead of Emea at $1.70B (21.5%) and Latin America & Caribbean at $1.38B (17.3%). The other two regions brought in $1.41B combined.
Compared with fiscal 2024, Outside United States grew fastest, up 16.2% to $3.44B, while Emea fell the most, down 1.4% to $1.70B. From fiscal 2022 to 2025, combined revenue from these regions grew from $6.17B to $7.93B, a compound annual growth rate of 8.7%. Outside United States' share of the total rose from 38.2% to 43.4%.
Energy Drinks was Monster Beverage’s largest revenue line in fiscal 2012, bringing in $1.91B of $2.06B (93%).
| Products and Services | FY 2009 | FY 2010 | FY 2011 | FY 2012 |
|---|---|---|---|---|
| Energy Drinks | — | — | — | $1.91B |
| Net Sales | — | — | $13.03M | — |
| Sales Revenue, Goods, Net | $12.98M | $12.43M | — | — |
| Non-Carbonated (Primarily Juice Based Beverages) | — | — | — | $110.22M |
| Carbonated (Primarily Soda Beverages) | — | — | — | $31.04M |
| Other | — | — | — | $13.21M |
| Total | $12.98M | $12.43M | $13.03M | $2.06B |
Monster Beverage brought in $2.06B from its four revenue lines in fiscal 2012, the year ended December 31, 2012. Monster Beverage regrouped these revenue lines after fiscal 2011, so the total does not compare directly with that year's $13.03M. Energy Drinks was the largest at $1.91B (92.5%), ahead of Non-Carbonated (Primarily Juice Based Beverages) at $110.22M (5.3%) and Carbonated (Primarily Soda Beverages) at $31.04M (1.5%). The remaining revenue line, Other, brought in $13.21M.
Monster Beverage began breaking out Energy Drinks in fiscal 2012, Non-Carbonated (Primarily Juice Based Beverages) in fiscal 2012, Carbonated (Primarily Soda Beverages) in fiscal 2012 and Other in fiscal 2012. Monster Beverage stopped reporting Net Sales ($13.03M in fiscal 2011) and Sales Revenue, Goods, Net ($12.43M in fiscal 2010) as separate revenue lines.
Monster Beverage (MNST) reports its revenue by segment, by geography and by products and services. In fiscal 2025, Monster Energy Drinks was its largest segment, bringing in $4.70B (92.7% of the total), followed by Strategic Brands at $208.45M (4.1%).
Monster Energy Drinks was Monster Beverage's largest segment in fiscal 2025, bringing in $4.70B, or 92.7% of the $5.07B total across its four segments.
Outside United States was Monster Beverage's largest region in fiscal 2025, bringing in $3.44B, or 43.4% of the $7.93B total across its five regions.
Energy Drinks was Monster Beverage's largest revenue line in fiscal 2012, bringing in $1.91B, or 92.5% of the $2.06B total across its four revenue lines.
Among Monster Beverage's segments that make up at least 2% of revenue, Monster Energy Drinks grew fastest in fiscal 2025, up 8.9% from $4.32B to $4.70B.
Every figure comes from Monster Beverage's annual financial filings, as reported. Each line keeps the name Monster Beverage gives it, and years follow its fiscal calendar.
Monster Beverage's revenue by segment goes back to fiscal 2009, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.