Membership Subscriptions was Marketwise’s largest revenue line in fiscal 2025, bringing in $508.17M of $984.37M (52%).
| Contract with Customer, Duration | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|
| Term Subscriptions | $940.57M | $770.94M | $646.80M | $460.39M | |||
| Membership Subscriptions | $586.11M | $556.06M | $566.72M | $508.17M | |||
| Lifetime Subscriptions | — | — | — | — | |||
| Non-Subscription Revenue | $10.53M | $17.55M | $12.59M | $15.81M | |||
| Total | $1.54B | $1.34B | $1.23B | $984.37M |
Marketwise brought in $984.37M from its three revenue lines in fiscal 2025, the year ended December 31, 2025. That was down 19.7% from $1.23B in fiscal 2024. Membership Subscriptions was the largest at $508.17M (51.6%), ahead of Term Subscriptions at $460.39M (46.8%) and Non-Subscription Revenue at $15.81M (1.6%).
Compared with fiscal 2024, Membership Subscriptions fell 10.3% to $508.17M and Term Subscriptions fell 28.8% to $460.39M. From fiscal 2022 to 2025, combined revenue from these revenue lines fell from $1.54B to $984.37M, a compound annual decline of 13.8%. Membership Subscriptions' share of the total rose from 38.1% to 51.6%.
Subscriptions was Marketwise’s largest revenue line in fiscal 2025, bringing in $968.56M of $977.12M (99%).
| Timing of Transfer of Good or Service | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|
| Subscriptions | $1.53B | $1.33B | $1.21B | $968.56M | ||
| Revenue Share | $7.09M | $14.81M | $10.03M | $8.43M | ||
| Revenue Share (Third-Party) | — | — | — | — | ||
| Advertising | $2.23M | $2.20M | $2.30M | $135.00K | ||
| Total | $1.54B | $1.34B | $1.23B | $977.12M |
Marketwise brought in $977.12M from its three revenue lines in fiscal 2025, the year ended December 31, 2025. That was down 20.3% from $1.23B in fiscal 2024. Subscriptions was the largest at $968.56M (99.1%), ahead of Revenue Share at $8.43M (0.9%) and Advertising at $135.00K (0.0%).
From fiscal 2022 to 2025, combined revenue from these revenue lines fell from $1.54B to $977.12M, a compound annual decline of 14.0%. Subscriptions' share held steady at about 99.1%.
Transferred Over Time was Marketwise’s largest revenue line in fiscal 2025, bringing in $968.56M of $984.37M (98%).
| Timing Of Transfer Of Good Or Service | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|
| Transferred Over Time | $1.53B | $1.33B | $1.21B | $968.56M | ||
| Transferred At A Point In Time | $17.62M | $17.55M | $12.59M | $15.81M | ||
| Total | $1.54B | $1.34B | $1.23B | $984.37M |
Marketwise brought in $984.37M from its two revenue lines in fiscal 2025, the year ended December 31, 2025. That was down 19.7% from $1.23B in fiscal 2024. Transferred Over Time was the largest at $968.56M (98.4%), ahead of Transferred At A Point In Time at $15.81M (1.6%).
From fiscal 2022 to 2025, combined revenue from these revenue lines fell from $1.54B to $984.37M, a compound annual decline of 13.9%. Transferred Over Time's share held steady at about 98.4%.
Marketwise (MKTW) reports its revenue by contract with customer, duration and by timing of transfer of good or service. In fiscal 2025, Membership Subscriptions was its largest revenue line, bringing in $508.17M (51.6% of the total), followed by Term Subscriptions at $460.39M (46.8%).
Membership Subscriptions was Marketwise's largest revenue line in fiscal 2025, bringing in $508.17M, or 51.6% of the $984.37M total across its three revenue lines.
Every figure comes from Marketwise's annual financial filings, as reported. Each line keeps the name Marketwise gives it, and years follow its fiscal calendar.
Marketwise's revenue by contract with customer, duration goes back to fiscal 2019, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.