Mobile Global Esports MGAM

Mobile Global Esports Inc. operates in the esports industry with a focus on organizing, developing, promoting, and monetizing mobile esports events and content. The company leverages exclusive rights granted by the Association of Indian Universities and the Elite University Sports Alliance of India to engage university students across India and other South Asian markets. Its primary activities include hosting esports tournaments, creating related digital content, managing athlete representation, and distributing merchandise tied to university-branded and non-university-branded esports events.

Mobile Global Esports Inc. generates revenue through multiple streams tied to its esports operations. These include gross receipts from event admission fees, concession income, sponsorships, advertising, streaming subscriptions, in-app purchases, and pay-per-download models. The company also earns revenue from licensing and distributing esports content, managing athlete agreements, and selling both university-branded and non-university-branded merchandise. Revenue sharing arrangements with Sports Industry of India dictate that Mobile Global Esports Inc. retains an initial 20% of gross receipts plus deductible costs, followed by a 60/40 split of net proceeds with the licensor, while merchandising royalties are structured separately.

The company operates through the following segments: Esports Event Operations and Content Licensing, Athlete Management Services, and Merchandising and Distribution.

• Esports Event Operations and Content Licensing: This segment involves the development, organization, promotion, and distribution of esports tournaments and games based on MOGO Games and related intellectual property. It includes creating digital content for television and online platforms, securing sponsorships, and managing event production. The segment holds exclusive worldwide rights to license, distribute, advertise, and promote MOGO Content and MOGO Products during and after the term of the Supplemented Founders Agreement.
• Athlete Management Services: This segment focuses on providing management services to athletes from participating universities who aspire to become professional esports competitors. MOGO enters into management agreements directly with athletes or through arrangements with Licensor, earning referral fees or service fees based on net revenues. For agreements with athletes introduced via the Second Supplement, MOGO pays a 15% referral fee to SII, while for agreements with Licensor, SII pays MOGO an 80% service fee on net revenues derived from such management services.
• Merchandising and Distribution: This segment covers the sale of both university-branded and non-university-branded merchandise tied to esports events and athletes. MOGO sells non-university-branded merchandise and retains profits, while SII collects revenues from such sales and pays a one-third royalty to MOGO on net proceeds. For university-branded merchandise, MOGO purchases items from SII at a 30% discount from wholesale prices plus freight and storage costs, then sells them online or on-site and retains the retailer’s profit without accounting to Licensor.

Mobile Global Esports Inc. holds a unique position in the Indian esports market as the sole operator of an officially sanctioned national championship for university esports, a right derived from its agreements with the Association of Indian Universities. This exclusive status provides a competitive advantage in accessing a large student population across over 850 universities. The company faces competition from other esports organizers and content creators in South Asia, but its long-term, exclusive licensing arrangements with university sports bodies create barriers to entry for rivals seeking similar institutional access.

The company’s customer base includes university students participating in esports tournaments, fans viewing events through online and broadcast platforms, sponsors seeking brand exposure in the collegiate esports space, and advertisers targeting young, digitally engaged audiences. MOGO also serves athletes who enter management agreements to pursue professional careers in esports. While specific customer names are not disclosed in the filing, the company serves institutional clients such as universities through its partnerships with AIU and EUSAI, and commercial clients including sponsors and advertisers in the esports and gaming industries.