Mediaco Holding Inc. (NASDAQ: MDIA)

MediaCo Holding Inc. is an owned and operated multimedia company focused on radio, television, digital advertising, premium programming and events. The company operates radio stations in New York, Los Angeles, Houston, Dallas and other markets, and television stations affiliated with the EstrellaTV network in major U. S. markets. It also manages digital platforms including free ad supported streaming channels and a mobile app that deliver video and audio content to multicultural audiences.

Revenue is generated primarily from the sale of radio, television and digital advertising to local, regional and national advertisers. Additional income comes from events such as concerts and sponsorships, ticket sales, licensing of content and syndication of programming to third parties.

The company operates through the following segments: Audio Segment and Video Segment.

• Audio Segment: This segment comprises the company's owned and operated radio stations, including WQHT(FM) and WBLS(FM) in New York and stations in Los Angeles, Houston, Dallas and other markets. It provides terrestrial radio broadcasting, digital radio streaming, advertising sales and event promotion such as concerts and community activities that target Black, Hispanic and multicultural listeners.

• Video Segment: This segment includes the company's television stations affiliated with the EstrellaTV network in Los Angeles, Houston, Denver, New York, Chicago and Miami, as well as eight free ad supported streaming channels, the EstrellaTV app and related video content businesses. It produces and distributes linear and digital video programming, sells advertising airtime and generates revenue from licensing, syndication and sponsorships tied to video content.

MediaCo Holding Inc. holds a distinctive position as a leading provider of media content tailored to multicultural audiences in the United States. The company competes with other radio and television groups such as Spanish Broadcasting System, Entravision Communications and various major broadcasters while differentiating itself through its portfolio of Spanish language, hip hop and R&B focused stations and its digital first video platforms. Its competitive advantages include a strong brand presence in key markets, a diversified mix of terrestrial and streaming assets, and the ability to deliver targeted advertising to hard to reach demographic groups.

The company's customers are primarily advertisers seeking to reach African American, Hispanic and other multicultural consumers, including local businesses, regional chains and national brands across industries such as retail, telecommunications, automotive and consumer goods. It also serves a broad audience of listeners and viewers who tune in to its radio stations, television channels and digital platforms for news, music and entertainment.