Newsmax Inc. (NYSE: NMAX)

Newsmax Inc. is a holding company that owns 100 percent of Newsmax Media Inc. Newsmax Media operates as a television broadcaster and multi platform content producer. It creates original news and editorial content distributed through TV channels digital publications radio shows podcasts social media and other platforms to sell advertising and offer paid subscriptions.

Revenue comes primarily from advertising sales on its television and digital platforms subscription fees for its newsletters and magazine and streaming service licensing fees paid by multichannel video programming distributors for carrying its linear channels and e commerce sales of nutraceutical supplements and books.

The company operates through the following segments: Broadcasting and Digital.

• Broadcasting segment produces and licenses news business news and lifestyle content for distribution through multichannel video programming distributors and free over the top streaming platforms. It includes the Newsmax channel Newsmax2 and World at War television channels the nationally syndicated radio show and podcast portfolio and generates revenue from license fees based on subscriber counts and advertising sales on both linear and streaming channels.

• Digital segment generates revenue from online advertising subscriptions to newsletters magazine and streaming service and e commerce sales of nutraceutical supplements and books. It comprises Humanix Publishing Medix Select Newsmax Media Digital Advertising Humanix Publications which manages subscriptions ROI Media Strategies providing media buying services and Crown Atlantic Insurance offering life and retirement products.

Newsmax Inc. holds a growing position among cable news networks in the United States competing with established players such as Fox News CNN MSNBC and newer entrants like NewsNation. Its competitive advantages include a loyal audience of viewers aged 45 and over a multi platform distribution reach that spans linear cable free ad supported streaming and subscription services and a diversified revenue model that combines advertising subscriptions and e commerce.

The company serves advertising agencies and brands seeking to reach its audience multichannel video programming distributors that carry its television channels and individual consumers who subscribe to its newsletters magazine streaming service or purchase its nutraceutical supplements and books. Specific distribution partners include DirecTV Dish Comcast Xfinity Charter Spectrum and Verizon while international licensing partners comprise Free TV in France HOT in Israel PrimeTel in Cyprus and Supercanal in the Dominican Republic.