Madison Technologies Inc. (OTC: MDEX)

Madison Technologies Inc. is a media company seeking to create, develop and launch BlockchainTV (BCTV), the first‑to‑market 24/7 television broadcast and streaming communications network designed to bring the most up‑to‑date cryptocurrency information and entertainment to the masses in the U. S. and around the world. The company believes there is an information void in the blockchain global community where no credible, reliable and unbiased source exists for the latest information. BCTV is intended to fill that void with a live broadcast network and distribution platform delivering unbiased information in the global blockchain marketplace. The BCTV live news programming will be delivered by a team of anchors who will provide breaking news, in‑depth stories and interviews around the clock in studio settings and on location through contributing journalists. Madison intends for BCTV to engage viewers by bringing experts, entrepreneurs and entertainment programming into their living rooms and on their devices with a focus on unpacking trends, separating fact from fiction and providing insight into the volatile global marketplace. The company’s vision is to broadcast BCTV initially from Niagara Falls in Ontario, Canada and to expand its broadcast locations to markets with relatively large numbers of people and businesses connected to the cryptocurrency marketplace.

Revenue generation for Madison Technologies Inc. is expected to center on selling advertising and sponsorships attached to BCTV content aired on its broadcast over‑the‑air platform, third‑party broadcasters, cable television operators and alternative video distribution services such as YouTube, Roku, Pluto, Hulu and Xumo. The company plans to supplement these core revenues by transacting through e‑commerce with its audience, offering products and services related to cryptocurrency trading, education and merchandise. Building, growing and knowing the audience is described as a significant factor in developing both core and supplemental revenue streams. Additionally, Madison Technologies Inc. anticipates earning income by leasing channel capacity on its over‑the‑air platform to third‑party networks seeking access to its viewership. These revenue streams are designed to scale as viewership grows and advertising demand increases.

Madison Technologies Inc. positions itself as a first‑to‑market provider of a dedicated 24/7 cryptocurrency television network, a niche currently underserved by major media conglomerates. Through its BCTV content, the company intends to compete for viewership in a fragmented and niche marketplace where major media organizations such as Bloomberg and Comcast, which operate CNBC and MSNBC respectively, deliver occasional cryptocurrency coverage but lack a dedicated source for continuous consumption. The company believes there is an information void in the blockchain community where no credible, reliable and unbiased source exists for the most up‑to‑date information. BCTV aims to fill that void with a live broadcast network and distribution platform delivering unbiased information in the global blockchain marketplace. Madison’s competitive advantage lies in its commitment to expert‑driven, unbiased programming and its planned distribution across both traditional over‑the‑air signals and popular streaming platforms. By targeting a global audience of crypto enthusiasts, investors and industry professionals, the company seeks to capture advertising dollars from brands eager to reach this growing demographic.

The company’s customer base comprises advertisers and sponsors who wish to promote products and services to viewers of BCTV content aired on its broadcast over‑the‑air platform, applications and websites, as well as through third‑party broadcasters, cable television operators and alternative video distribution platforms such as YouTube, Roku, Pluto, Hulu and Xumo. Viewers of BCTV form the audience that attracts those advertisers and sponsors, creating a symbiotic relationship between content viewership and advertising demand. Madison Technologies Inc. also expects to serve third‑party networks that lease channel capacity on its over‑the‑air platform to broadcast their own content to the same audience. While the filing does not disclose specific names of advertisers, sponsors or partner networks, the intended customers include financial technology firms, cryptocurrency exchanges, blockchain projects and consumer brands operating in the digital asset space.