Advertising Services was Marchex’s largest product and service line in fiscal 2019, bringing in $102.00M of $106.10M (96%).
| Product and Service | FY 2018 | FY 2019 |
|---|---|---|
| Advertising Services | $78.70M | $102.00M |
| Local Leads Revenue | $6.60M | $4.10M |
| Total | $85.30M | $106.10M |
Marchex brought in $106.10M from its two product and service lines in fiscal 2019, the year ended December 31, 2019. That was up 24.4% from $85.30M in fiscal 2018. Advertising Services was the largest at $102.00M (96.1%), ahead of Local Leads Revenue at $4.10M (3.9%).
Compared with fiscal 2018, Advertising Services grew 29.6% to $102.00M, while Local Leads Revenue fell 37.9% to $4.10M.
Call Driven was Marchex’s largest segment in fiscal 2015, bringing in $139.89M of $143.01M (98%).
| Statement Operating Activities Segment | FY 2010 | FY 2012 | FY 2013 | FY 2014 | FY 2015 |
|---|---|---|---|---|---|
| Call Driven | — | $135.13M | $168.05M | $139.89M | |
| Partner & Other Revenue Sources | $121.90M | — | — | — | |
| Proprietary Web Site Traffic Sources | — | — | — | — | |
| Proprietary Web Site Traffic Sources & Domain Names | $10.89M | — | — | — | |
| Archeo | — | $12.71M | $5.55M | $3.13M | |
| Total | $132.79M | $147.84M | $173.60M | $143.01M |
Marchex brought in $143.01M from its two segments in fiscal 2015, the year ended December 31, 2015. That was down 17.6% from $173.60M in fiscal 2014. Call Driven was the largest at $139.89M (97.8%), ahead of Archeo at $3.13M (2.2%).
Compared with fiscal 2014, Call Driven fell 16.8% to $139.89M and Archeo fell 43.7% to $3.13M.
Marchex began breaking out Call Driven in fiscal 2013 and Archeo in fiscal 2013. Marchex stopped reporting Partner & Other Revenue Sources ($121.90M in fiscal 2012) and Proprietary Web Site Traffic Sources & Domain Names ($10.89M in fiscal 2012) as separate segments.
Marchex (MCHX) reports its revenue by product and service and by statement operating activities segment. In fiscal 2019, Advertising Services was its largest product and service line, bringing in $102.00M (96.1% of the total), followed by Local Leads Revenue at $4.10M (3.9%).
Advertising Services was Marchex's largest product and service line in fiscal 2019, bringing in $102.00M, or 96.1% of the $106.10M total across its two product and service lines.
Call Driven was Marchex's largest segment in fiscal 2015, bringing in $139.89M, or 97.8% of the $143.01M total across its two segments.
Advertising Services grew faster than Local Leads Revenue in fiscal 2019, up 29.6% from $78.70M to $102.00M. Local Leads Revenue fell 37.9% to $4.10M.
Every figure comes from Marchex's annual financial filings, as reported. Each line keeps the name Marchex gives it, and years follow its fiscal calendar.
Marchex's revenue by product and service goes back to fiscal 2018, with figures through fiscal 2019. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.