United States was LiveWire’s largest region in fiscal 2025, bringing in $57.16M of $77.02M (74%).
| Geography | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|
| United States | $108.77M | $91.37M | $64.24M | $57.16M | ||
| Non-Us | — | $8.94M | $12.50M | $18.48M | ||
| Other Countries | $16.81M | — | — | — | ||
| International | — | — | — | — | ||
| Austria | $14.93M | $13.76M | $3.17M | $1.37M | ||
| Total | $140.50M | $114.07M | $79.90M | $77.02M |
LiveWire brought in $77.02M from its three regions in fiscal 2025, the year ended December 31, 2025. That was down 3.6% from $79.90M in fiscal 2024. United States was the largest at $57.16M (74.2%), ahead of Non-Us at $18.48M (24.0%) and Austria at $1.37M (1.8%).
Compared with fiscal 2024, Non-Us grew 47.9% to $18.48M, while United States fell 11.0% to $57.16M.
LiveWire began breaking out Non-Us in fiscal 2023, when it brought in $8.94M. LiveWire stopped reporting Other Countries as a separate region after fiscal 2022, when it brought in $16.81M.
Electric Balance Bikes & Electric Bikes was LiveWire’s largest segment in fiscal 2025, bringing in $47.42M of $72.90M (65%).
| Segment | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|
| Electric Balance Bikes | $89.01M | — | — | — | ||
| Electric Balance Bikes & Electric Bikes | — | $68.60M | $42.13M | $47.42M | ||
| Electric Motorcycles | $39.51M | $33.26M | $22.93M | $14.07M | ||
| Parts, Accessories & Apparel | $9.50M | $10.83M | $12.63M | $11.40M | ||
| Total | $138.02M | $112.69M | $77.69M | $72.90M |
LiveWire brought in $72.90M from its three segments in fiscal 2025, the year ended December 31, 2025. That is less than the $77.02M it reports by geography, so these segments do not cover all of its revenue. Electric Balance Bikes & Electric Bikes was the largest at $47.42M (65.1%), ahead of Electric Motorcycles at $14.07M (19.3%) and Parts, Accessories & Apparel at $11.40M (15.6%).
Compared with fiscal 2024, Electric Balance Bikes & Electric Bikes grew fastest, up 12.6% to $47.42M, while Electric Motorcycles fell the most, down 38.6% to $14.07M.
LiveWire began breaking out Electric Balance Bikes & Electric Bikes in fiscal 2023, when it brought in $68.60M. LiveWire stopped reporting Electric Balance Bikes as a separate segment after fiscal 2022, when it brought in $89.01M.
Stacyc was LiveWire’s largest segment in fiscal 2025, bringing in $47.42M of $61.50M (77%).
| Statement Business Segments | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|
| Stacyc | $89.01M | $68.60M | $42.13M | $47.42M | ||
| Electric Motorcycles | $39.51M | $33.26M | $22.93M | $14.07M | ||
| Total | $128.52M | $101.86M | $65.06M | $61.50M |
LiveWire brought in $61.50M from its two segments in fiscal 2025, the year ended December 31, 2025. That is less than the $77.02M it reports by geography, so these segments do not cover all of its revenue. Stacyc was the largest at $47.42M (77.1%), ahead of Electric Motorcycles at $14.07M (22.9%).
Compared with fiscal 2024, Stacyc grew 12.6% to $47.42M, while Electric Motorcycles fell 38.6% to $14.07M.
LiveWire (LVWR) reports its revenue by geography, by segment and by statement business segments. In fiscal 2025, United States was its largest region, bringing in $57.16M (74.2% of the total), followed by Non-Us at $18.48M (24.0%).
United States was LiveWire's largest region in fiscal 2025, bringing in $57.16M, or 74.2% of the $77.02M total across its three regions.
Electric Balance Bikes & Electric Bikes was LiveWire's largest segment in fiscal 2025, bringing in $47.42M, or 65.1% of the $72.90M total across its three segments.
Non-Us grew faster than United States in fiscal 2025, up 47.9% from $12.50M to $18.48M. United States fell 11.0% to $57.16M.
Every figure comes from LiveWire's annual financial filings, as reported. Each line keeps the name LiveWire gives it, and years follow its fiscal calendar.
LiveWire's revenue by geography goes back to fiscal 2020, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.