LiveWire Group, Inc. (NYSE: LVWR)

LiveWire Group, Inc., a Delaware corporation, operates in the growing two-wheel electric motorcycle space under the stock symbol LVWR. The company is a leading brand in its industry, having been a subsidiary of AEA-Bridges Impact Corp before merging with Harley-Davidson, Inc. in 2021. LiveWire has two reportable segments: Electric Motorcycles and STACYC.

The Electric Motorcycles segment is dedicated to the development and sales of electric motorcycles, as well as parts, accessories, and apparel. These motorcycles are sold through a combination of digital and physical touchpoints, including a network of independent dealers and online sales. The LiveWire brand sells electric-powered motorcycles, with the LiveWire ONE model launched in July 2021. The company's electric motorcycles are developed in-house, utilizing a proprietary design approach that elevates the brand, delivers differentiated riding experiences, and brings emotion to electric propulsion. Despite the expected growth in competition, LiveWire believes it is well-positioned to lead the electric motorcycle market due to its technology, manufacturing capabilities, and market position.

The STACYC segment primarily focuses on the designing and selling of electric balance bikes for kids. These electric balance bikes are designed to help kids develop sooner and empower them to define their own riding experiences. The segment's products are sold at wholesale to independent dealers and independent distributors, as well as directly to consumers online. LiveWire's STACYC segment is a category creator, and while there have been some competitors who have entered the market, their products lack STACYC's product maturity and features, and their distribution generally lacks the breadth of the STACYC network.

LiveWire's strategic partnerships with Harley-Davidson (H-D) and the Kwang Yang Motor Co., Ltd. (KYMCO) Group provide the company with a unique ability to deliver high-quality products to the global market in a capital-efficient approach. The company has entered into various agreements with H-D, including a Transition Services Agreement, Master Services Agreement, Contract Manufacturing Agreement, Intellectual Property License Agreement, Trademark License Agreement, and Joint Development Agreement.

In terms of industry, the Electric Motorcycles segment operates in the small and large scooters, light, medium, and heavy-weight motorcycles, three-wheeled motorcycles and automobiles, and side-by-side ATVs and four-wheelers markets. The company's marketing efforts primarily occur through digital and experiential activities, as well as traditional promotional and advertising activities.

LiveWire's Electric Motorcycles segment generates revenue by developing and selling electric-powered motorcycles under the LiveWire brand, with the LiveWire ONE model launched in July 2021. The company's electric motorcycles are developed in-house, utilizing a proprietary design approach that elevates the brand, delivers differentiated riding experiences, and brings emotion to electric propulsion. The segment competes with leading internal combustion engine (ICE) and electric vehicle (EV) companies, as well as smaller start-ups and electric mobility companies.

The STACYC segment primarily focuses on designing and selling electric balance bikes for kids. The segment's products are sold at wholesale to independent dealers and independent distributors, as well as directly to consumers online. STACYC's electric balance bikes are designed to help kids develop sooner and empower them to define their own riding experiences.