LiveWire Group, Inc. is an industry leading all electric motorcycle brand focusing on the growing two wheel electric motorcycle space. The company designs develops and sells electric motorcycles and related products while building a leadership position in the electric powersports market. LiveWire Group, Inc. aims to pioneer the next era of electric vehicle technology by combining performance accessibility and global reach.
LiveWire Group, Inc. generates revenue primarily…
LiveWire Group, Inc. is an industry leading all electric motorcycle brand focusing on the growing two wheel electric motorcycle space. The company designs develops and sells electric motorcycles and related products while building a leadership position in the electric powersports market. LiveWire Group, Inc. aims to pioneer the next era of electric vehicle technology by combining performance accessibility and global reach.
LiveWire Group, Inc. generates revenue primarily from the sale of electric motorcycles electric motorcycle parts accessories and apparel as well as electric balance bikes for kids adult pedal assist electric bikes and related parts and accessories. In 2025 the Electric Motorcycles segment reported net revenue of $6.1 million and the STACYC segment reported net revenue of $19.6 million. In 2024 the Electric Motorcycles segment generated $8.4 million and the STACYC segment generated $18.3 million while in 2023 the Electric Motorcycles segment generated $11.5 million and the STACYC segment generated $26.5 million. The company sells its products through wholesale to independent dealers and retailers through a company owned dealership and via online direct to consumer channels.
The company operates through the following segments: Electric Motorcycles and STACYC. These segments are strategic business units that are managed separately based on differences in their products services and operations.
- Electric Motorcycles: This segment focuses on designing and selling electric motorcycles and also sells electric motorcycle parts accessories and apparel. The product lineup includes the LiveWire ONE the System2 S2 Del Mar the Mulholland and the Alpinista models. Electric motorcycles are sold at wholesale to independent dealers and retailers at retail through a company owned dealership and through online sales.
- STACYC: This segment focuses on designing and selling electric balance bikes for kids adult pedal assist electric bikes introduced in March 2025 and related parts and accessories. The kids product line offers 12 inch and 16 inch models for riders aged three to eight and 18 inch and 20 inch models for riders up to twelve years old. The adult pedal assist bike provides a rechargeable battery for extended range. The STACYC segment products are sold at wholesale to independent dealers and independent distributors as well as direct to consumers online.
LiveWire Group, Inc. holds a strong position in the electric two wheel market leveraging its technology manufacturing capabilities and strategic partnerships with Harley Davidson and the KYMCO Group. The Electric Motorcycles segment faces competition from established internal combustion engine focused motorcycle companies that are entering the electric space and from smaller electric mobility firms that lack global scale. The STACYC segment is a category creator in electric balance bikes benefiting from product maturity feature richness and a broad distribution network. Competitive advantages include the company's proprietary ARROW vehicle architecture firmware over the air update capability and access to partner manufacturing and distribution infrastructure. LiveWire Group, Inc. also benefits from a pipeline of future products including planned 125 cc equivalent mini motos for 2026 and continued expansion of the STACYC youth and adult bike lines. The company's brand desirability strategy emphasizes a soulful riding experience that differentiates it from competitors and supports its goal of leading the global electric motorcycle market. LiveWire Group, Inc.'s strategic priorities include leading in electric and the transformation of motorcycling capturing global share of the electric motorcycle market building brand desirability and sharing the love of riding through the STACYC segment. The company plans to expand distribution in the United States Canada and leading European countries such as Germany France Switzerland the Netherlands the United Kingdom Spain Italy Portugal Finland Belgium and Luxembourg.
LiveWire Group, Inc. serves independent dealers retailers powersports distributors original equipment manufacturer partners and direct consumers through online and company owned dealership channels. The company's customer base includes individual riders families and powersports enthusiasts in North America Europe and other international markets. LiveWire Group, Inc. leverages its dealer network and online platforms to reach a broad audience of electric motorcycle and electric balance bike enthusiasts. The company focuses its sales efforts on the United States Canada and key markets across Europe to support its growth objectives.