Lulu's Fashion Lounge Holdings LVLU Insider Ownership

NASDAQ LVLU

$10.75 -2.93 (-20.74%)

As of: Oct 20, 2026 · 3:59 PM EDT

Insider Holdings by Owner

527.46K Shares

Insider Ownership Statistics

as of 30 Sep, 2026

Insider Ownership

14.02%

▼-2.82% pp QoQ

Shares Held by Insiders

422.33K

filed for Sep 2026

▼-16.73% QoQ

Shares Outstanding

3.01Mn

3,011,528 shares

Direct Holdings

422.33K

Indirect: 0

Net Shares Traded (QoQ)

-84.85K

net selling in Sep 2026

Insiders Holding Shares

with Form 4 holdings on file

Shares Owned by Insiders

Shares held % of outstanding

Latest —

Average ownership —

Peak ownership —

Shares Purchased/Sold by Insiders

Bought Sold

Latest quarter —

Net over range —

Buying quarters —

Insider Ownership Summary

Updated Oct 10, 2026

Over the past year, LVLU insiders did not buy or sell the stock on the open market.

Beyond open-market trades, insiders at Lulu's Fashion Lounge Holdings received 34.84K shares in stock awards and gave up 31.18K shares to cover taxes or exercise prices in the last 12 months.
Business Quant data puts insider holdings in LVLU at 422.33K shares across insiders' latest Form 4 filings, down 16.73% from 507.18K shares at the end of Q2 2026.
None of the 422.33K shares held by Lulu's Fashion Lounge Holdings insiders is held through trusts, partnerships or family members; all are direct holdings.
Holdings in Lulu's Fashion Lounge Holdings stock are reported by 7 insiders, the officers, directors and 10% owners who have filed a Form 4 in the past two years.
Lulu's Fashion Lounge Holdings' three largest insider shareholders, based on their latest Form 4 filings, are Laura Holt (Chief Merchandising Officer, 160.49K shares), Crystal Landsem (Chief Executive Officer, 115.11K shares) and Mark Vos (President & CIO, 82.7K shares).
Laura Holt holds 38.00% of the combined insider position in Lulu's Fashion Lounge Holdings.
Institutional investors held 33.04% of Lulu's Fashion Lounge Holdings stock at the end of Q2 2026, while the latest Form 4 filings of its insiders account for about 14.02%; other investors, including the public, hold roughly 52.94%.
In the last 12 months, 9 Form 4 filings with transactions in LVLU stock came from 3 insiders.
The insider holdings and trades above for Lulu's Fashion Lounge Holdings reflect Form 4 filings through October 1, 2026.

Form 4 Holdings

Insiders Holding LVLU

Insiders 14

Shares held 527.46K

Of outstanding 17.51%

#	Insider	Position	Direct	Indirect	Total	Share of Insiders	Last Filed
1	Laura Holt	Chief Merchandising Officer	160,493	0	160,493	30.4%	02 Oct, 2025
2	Crystal Landsem	Chief Executive Officer	115,113	0	115,113	21.8%	01 Oct, 2026
3	Mark Vos	President Cio	82,702	0	82,702	15.7%	05 Jan, 2026
4	David W. Mccreight	Executive Chairman	62,062	0	62,062	11.8%	05 Sep, 2024
5	Heidi Crane	Chief Financial Officer	25,387	0	25,387	4.8%	01 Oct, 2026
6	Tiffany Rose Smith	Chief Financial Officer	19,403	0	19,403	3.7%	08 Apr, 2025
7	John Richard Black	Director, Other	11,489	0	11,489	2.2%	12 Jun, 2024
8	Kelly Ann Mccarthy	Director	10,950	0	10,950	2.1%	12 Jun, 2025
9	Anisa Kumar	Director	9,310	0	9,310	1.8%	12 Jun, 2024
10	Caroline Sio-Chin Sheu	Other	9,114	0	9,114	1.7%	05 Sep, 2024
11	Dara Bazzano	Director, Other	8,277	0	8,277	1.6%	12 Jun, 2025
12	Michael J Mardy	Other	7,093	0	7,093	1.3%	05 Sep, 2024
13	Venture Management Xv, Llc Institutional	TenPercentOwner	0	3,147	3,147	0.6%	08 Sep, 2023
14	Eric Liaw	Director	2,919	0	2,919	0.6%	14 Jun, 2023

Each row is that insider’s most recently reported position, from Form 4 filings over the last 60 months — which is why this total does not tie to the quarterly series above, where a quarter counts only the insiders who filed in it. Shares held through a fund or institutional portfolio are counted on the institutional ownership page instead.

Form 4 Filings

197 Insider Transactions

Source SEC Form 4

Latest quarter Sep 2026

Date	Insider	Position	Transaction	Shares	Price	Value	Shares Held After	Ownership
30 Sep, 2026	Crystal Landsem	Chief Executive Officer	Disposed F	4,428	$12.76	$56.50K	115,113	Direct
30 Sep, 2026	Heidi Crane	Chief Financial Officer	Disposed F	2,157	$12.76	$27.52K	25,387	Direct
30 Jun, 2026	Crystal Landsem	Chief Executive Officer	Disposed F	4,330	$8.25	$35.72K	119,541	Direct
30 Jun, 2026	Heidi Crane	Chief Financial Officer	Disposed F	2,267	$8.25	$18.70K	27,544	Direct
31 Mar, 2026	Crystal Landsem	Chief Executive Officer	Disposed F	4,549	$12.72	$57.86K	123,871	Direct
31 Mar, 2026	Heidi Crane	Chief Financial Officer	Disposed F	5,026	$12.72	$63.93K	29,811	Direct
04 Feb, 2026	Heidi Crane	Chief Financial Officer	Acquired A	34,837	$0.00	$0	34,837	Direct
31 Dec, 2025	Crystal Landsem	Chief Executive Officer	Disposed F	4,412	$5.22	$23.03K	128,421	Direct
31 Dec, 2025	Mark Vos	President Cio	Disposed F	4,014	$5.22	$20.95K	82,702	Direct
30 Sep, 2025	Laura Holt	Chief Merchandising Officer	Disposed F	299	$4.70	$1.41K	10,418	Direct
30 Sep, 2025	Laura Holt	Chief Merchandising Officer	Disposed F	299	$4.70	$1.41K	160,493	Direct
30 Jun, 2025	Crystal Landsem	Chief Executive Officer	Disposed F	61,659	$4.50	$277.45K	128,724	Direct
30 Jun, 2025	Mark Vos	President Cio	Disposed F	55,751	$4.50	$250.87K	82,606	Direct
30 Jun, 2025	Laura Holt	Chief Merchandising Officer	Disposed F	4,473	$4.50	$20.13K	10,720	Direct
10 Jun, 2025	Dara Bazzano	Director, Other	Disposed F	24,576	$6.97	$171.41K	8,277	Direct
10 Jun, 2025	Kelly Ann Mccarthy	Director	Disposed F	14,723	$6.97	$102.69K	10,950	Direct
06 Apr, 2025	Tiffany Rose Smith	Chief Financial Officer	Disposed F	3,424	$6.15	$21.06K	19,403	Direct
31 Mar, 2025	Crystal Landsem	Chief Executive Officer	Disposed F	63,456	$6.00	$380.72K	132,835	Direct
31 Mar, 2025	Mark Vos	President Cio	Disposed F	57,563	$6.00	$345.36K	86,323	Direct
31 Mar, 2025	Dara Bazzano	Director, Other	Acquired A	20,694	$0.00	$0	9,916	Direct

Showing 1 to 20 of 197 transactions