Wholesale was Luvu Brands’s largest segment in fiscal 2026, bringing in $19.06M of $27.36M (70%).
| Statement Business Segments Axis | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 | FY 2026 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Wholesale | $20.26M | $17.56M | $17.70M | $19.06M | |||||||||||
| Direct To Consumer | — | $7.02M | $8.16M | $8.30M | |||||||||||
| Direct | $8.26M | — | — | — | |||||||||||
| Other | $704.00K | — | — | — | |||||||||||
| Total | $29.22M | $24.57M | $25.86M | $27.36M |
Luvu Brands brought in $27.36M from its two segments in fiscal 2026, the year ended June 30, 2026. That was up 5.8% from $25.86M in fiscal 2025. Wholesale was the largest at $19.06M (69.7%), ahead of Direct To Consumer at $8.30M (30.3%).
Compared with fiscal 2025, Wholesale grew 7.7% to $19.06M and Direct To Consumer grew 1.8% to $8.30M.
Luvu Brands began breaking out Direct To Consumer in fiscal 2024, when it brought in $7.02M. Luvu Brands stopped reporting Direct ($8.26M in fiscal 2023) and Other ($704.00K in fiscal 2023) as separate segments.
Luvu Brands (LUVU) reports its revenue by statement business segments axis. In fiscal 2026, Wholesale was its largest segment, bringing in $19.06M (69.7% of the total), followed by Direct To Consumer at $8.30M (30.3%).
Wholesale was Luvu Brands' largest segment in fiscal 2026, bringing in $19.06M, or 69.7% of the $27.36M total across its two segments.
Wholesale grew faster than Direct To Consumer in fiscal 2026, up 7.7% from $17.70M to $19.06M. Direct To Consumer grew 1.8% to $8.30M.
Every figure comes from Luvu Brands' annual financial filings, as reported. Each line keeps the name Luvu Brands gives it, and years follow its fiscal calendar.
Luvu Brands' revenue by statement business segments axis goes back to fiscal 2012, with figures through fiscal 2026. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.