Lifevantage LFVN Insider Ownership

NASDAQ LFVN
$6.07 +0.09 (+1.51%)
As of: Oct 20, 2026 · 10:56 AM EDT

Insider Holdings by Owner

2.97Mn Shares

Insider Ownership Statistics

as of 30 Sep, 2026
Insider Ownership
25.02%
▲+2.35% pp QoQ
Shares Held by Insiders
3.14Mn
filed for Sep 2026
▲+10.38% QoQ
Shares Outstanding
12.53Mn
12,534,000 shares
Direct Holdings
2.17Mn
Indirect: 968.31K
Net Shares Traded (QoQ)
+294.88K
net buying in Sep 2026
Insiders Holding Shares
18
with Form 4 holdings on file

Shares Owned by Insiders

Shares held % of outstanding
Latest —
Average ownership —
Peak ownership —

Shares Purchased/Sold by Insiders

Bought Sold
Latest quarter —
Net over range —
Buying quarters —

Insider Ownership Summary

In the last 12 months, insiders at Lifevantage made open-market purchases of $195,986 (40.69K shares) and open-market sales of $471,625 (67.61K shares).

Form 4 Holdings

Insiders Holding LFVN

Insiders 18
Shares held 2.97Mn
Of outstanding 23.66%
# Insider Position Direct Indirect Total Share of Insiders Last Filed
1 Steven R Fife President And Ceo 735,471 0 735,471 24.8% 03 Apr, 2026
2 Terrence Moorehead President And Ceo 501,879 0 501,879 16.9% 09 Oct, 2026
3 Garry Paul Mauro Director 86,087 171,734 257,821 8.7% 13 May, 2025
4 Carl Aure Chief Financial Officer 191,784 0 191,784 6.5% 09 Oct, 2026
5 Justin Rose Chief Sales Officer 174,145 0 174,145 5.9% 04 Jan, 2022
6 Kristen Cunningham Chief Sales Officer 152,375 0 152,375 5.1% 09 Oct, 2026
7 Julie Boyster Chief Marketing Officer 150,088 0 150,088 5.1% 03 Oct, 2025
8 Darwin Lewis Director 138,244 0 138,244 4.7% 17 Sep, 2026
9 Raymond B Greer Director 112,819 0 112,819 3.8% 10 Nov, 2025
10 Alissa Neufeld General Counsel 112,744 0 112,744 3.8% 06 Jul, 2026
11 Judd Dayton Director 80,359 0 80,359 2.7% 02 Mar, 2026
12 Cynthia Latham Director 64,879 0 64,879 2.2% 10 Nov, 2025
13 Matthew Cooley Chief Operating Officer 64,111 0 64,111 2.2% 04 Apr, 2023
14 Erin Brockovich Director 62,943 0 62,943 2.1% 20 Nov, 2023
15 Todd Thompson Chief Information Officer 50,729 0 50,729 1.7% 29 Dec, 2025
16 Bradley Louis Radoff Other 0 50,000 50,000 1.7% 15 Aug, 2023
17 Michael A Beindorff Director 0 41,625 41,625 1.4% 05 Jun, 2026
18 Rajendran Anbalagan Director 23,999 0 23,999 0.8% 10 Nov, 2025

Each row is that insider’s most recently reported position, from Form 4 filings over the last 60 months — which is why this total does not tie to the quarterly series above, where a quarter counts only the insiders who filed in it. Shares held through a fund or institutional portfolio are counted on the institutional ownership page instead.

Form 4 Filings

1,071 Insider Transactions

Source SEC Form 4
Latest quarter Sep 2026
Download Data
Date Insider Position Transaction Shares Price Value Shares Held After Ownership
07 Oct, 2026 Terrence Moorehead President And Ceo Acquired A 193,237 $0.00 $0 501,879 Direct
07 Oct, 2026 Carl Aure Chief Financial Officer Acquired A 35,749 $0.00 $0 191,784 Direct
07 Oct, 2026 Kristen Cunningham Chief Sales Officer Acquired A 32,850 $0.00 $0 152,375 Direct
07 Oct, 2026 Kristen Cunningham Chief Sales Officer Acquired A 49,275 $0.00 $0 49,275 Direct
07 Oct, 2026 Terrence Moorehead President And Ceo Acquired A 289,855 $0.00 $0 289,855 Direct
07 Oct, 2026 Carl Aure Chief Financial Officer Acquired A 53,623 $0.00 $0 53,623 Direct
01 Oct, 2026 Carl Aure Chief Financial Officer Disposed F 460 $6.24 $2.87K 156,035 Direct
01 Oct, 2026 Kristen Cunningham Chief Sales Officer Disposed F 637 $6.24 $3.97K 119,525 Direct
15 Sep, 2026 Darwin Lewis Director Acquired P 976 $6.22 $6.07K 138,244 Direct
10 Sep, 2026 Carl Aure Chief Financial Officer Disposed F 1,869 $6.37 $11.91K 156,495 Direct
10 Sep, 2026 Kristen Cunningham Chief Sales Officer Disposed F 2,254 $6.37 $14.36K 129,163 Direct
11 Sep, 2026 Kristen Cunningham Chief Sales Officer Disposed S 100 $6.41 $641 129,063 Direct
14 Sep, 2026 Kristen Cunningham Chief Sales Officer Disposed S 8,901 $6.18 $55.01K 120,162 Direct
06 Aug, 2026 Terrence Moorehead President And Ceo Acquired A 308,642 $0.00 $0 308,642 Direct
06 Aug, 2026 Terrence Moorehead President And Ceo Acquired A 540,123 $0.00 $0 540,123 Direct
01 Jul, 2026 Kristen Cunningham Chief Sales Officer Disposed F 1,717 $6.25 $10.73K 131,417 Direct
01 Jul, 2026 Carl Aure Chief Financial Officer Disposed F 1,361 $6.25 $8.51K 155,554 Direct
01 Jul, 2026 Alissa Neufeld General Counsel Disposed F 1,342 $6.25 $8.39K 112,744 Direct
15 Jun, 2026 Darwin Lewis Director Acquired P 705 $8.60 $6.06K 137,268 Direct
03 Jun, 2026 Michael A Beindorff Director Disposed S 10,000 $8.55 $85.46K 41,625 Indirect