In the last 12 months, insiders at Liftoff Mobile made open-market purchases of $30 million (1.3Mn shares) and sold no shares on the open market.
| # | Insider | Position | Direct | Indirect | Total | Share of Insiders | Last Filed |
|---|---|---|---|---|---|---|---|
| 1 | Atlantic (Lft), L.P. General | Director, TenPercentOwner | 0 | 25,315,646 | 25,315,646 | 49.7% | 09 Jun, 2026 |
| 2 | Atlantic Genpar, L.P. General | Director, TenPercentOwner | 0 | 25,315,646 | 25,315,646 | 49.7% | 09 Jun, 2026 |
| 3 | Patrick Clayton | Principal Accounting Officer | 117,597 | 0 | 117,597 | 0.2% | 19 Aug, 2026 |
| 4 | Simon Robert Goldman | Director | 102,247 | 0 | 102,247 | 0.2% | 06 Aug, 2026 |
| 5 | Susan Rickard Hansen | General Counsel | 61,128 | 0 | 61,128 | 0.1% | 13 Aug, 2026 |
| 6 | Betsy Rafael | Director | 33,587 | 0 | 33,587 | 0.1% | 06 Aug, 2026 |
| 7 | David C Habiger | Director | 33,587 | 0 | 33,587 | 0.1% | 07 Aug, 2026 |
Each row is that insider’s most recently reported position, from Form 4 filings over the last 60 months — which is why this total does not tie to the quarterly series above, where a quarter counts only the insiders who filed in it. Shares held through a fund or institutional portfolio are counted on the institutional ownership page instead.
| Date | Insider | Position | Transaction | Shares | Price | Value | Shares Held After | Ownership |
|---|---|---|---|---|---|---|---|---|
| 17 Aug, 2026 | Patrick Clayton | Principal Accounting Officer | Acquired A | 25,940 | $0.00 | $0 | 117,597 | Direct |
| 17 Aug, 2026 | Susan Rickard Hansen | General Counsel | Acquired A | 25,940 | $0.00 | $0 | 61,128 | Direct |
| 04 Aug, 2026 | David C Habiger | Director | Acquired A | 9,212 | $25.51 | $235.00K | 33,587 | Direct |
| 04 Aug, 2026 | Betsy Rafael | Director | Acquired A | 9,212 | $25.51 | $235.00K | 33,587 | Direct |
| 04 Aug, 2026 | Simon Robert Goldman | Director | Acquired A | 9,212 | $25.51 | $235.00K | 102,247 | Direct |
| 05 Jun, 2026 | Atlantic Genpar, L.P. General | Director, TenPercentOwner | Acquired P | 1,304,347 | $23.00 | $30.00Mn | 25,315,646 | Indirect |
| 05 Jun, 2026 | Atlantic (Lft), L.P. General | Director, TenPercentOwner | Acquired P | 1,304,347 | $23.00 | $30.00Mn | 25,315,646 | Indirect |