Americas was Levi Strauss’s largest segment in fiscal 2025, bringing in $3.30B of $6.28B (52%).
| Segment | FY 2010 | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Americas | $3.19B | $3.09B | $3.20B | $3.30B | ||||||||||||
| Europe | $1.60B | $1.58B | $1.62B | $1.70B | ||||||||||||
| Emea | — | — | — | — | ||||||||||||
| Asia | $952.10M | $1.06B | $1.08B | $1.13B | ||||||||||||
| Asia Pacific | — | — | — | — | ||||||||||||
| Other Brands | $431.90M | $116.00M | $131.10M | $151.30M | ||||||||||||
| Other Brands(1) | — | — | — | — | ||||||||||||
| Total | $6.17B | $5.84B | $6.03B | $6.28B |
Levi Strauss brought in $6.28B from its four segments in fiscal 2025, the year ended November 30, 2025. That was up 4.1% from $6.03B in fiscal 2024. Americas was the largest at $3.30B (52.5%), ahead of Europe at $1.70B (27.1%) and Asia at $1.13B (18.1%). The remaining segment, Other Brands, brought in $151.30M.
Compared with fiscal 2024, Other Brands grew fastest, up 15.4% to $151.30M. Every segment above 2% of revenue grew. From fiscal 2022 to 2025, combined revenue from these segments grew from $6.17B to $6.28B, a compound annual growth rate of 0.6%. Americas' share of the total rose from 51.7% to 52.5%.
Foreign Countries was Levi Strauss’s largest region in fiscal 2025, bringing in $3.61B of $6.28B (57%).
| Geography | FY 2010 | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Foreign Countries | $3.29B | $3.31B | $3.40B | $3.61B | ||||||||||||
| United States | $2.88B | $2.53B | $2.63B | $2.67B | ||||||||||||
| Total | $6.17B | $5.84B | $6.03B | $6.28B |
Levi Strauss brought in $6.28B from its two regions in fiscal 2025, the year ended November 30, 2025. That was up 4.1% from $6.03B in fiscal 2024. Foreign Countries was the largest at $3.61B (57.4%), ahead of United States at $2.67B (42.6%).
Compared with fiscal 2024, Foreign Countries grew 6.1% to $3.61B and United States grew 1.6% to $2.67B. From fiscal 2022 to 2025, combined revenue from these regions grew from $6.17B to $6.28B, a compound annual growth rate of 0.6%. Foreign Countries' share of the total rose from 53.3% to 57.4%.
Wholesale was Levi Strauss’s largest revenue line in fiscal 2025, bringing in $3.21B of $6.28B (51%).
| Contract with Customer, Sales Channel | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|
| Wholesale | $3.83B | $3.32B | $3.22B | $3.21B | |||||
| Direct-To-Consumer | $2.34B | $2.52B | $2.81B | $3.08B | |||||
| Total | $6.17B | $5.84B | $6.03B | $6.28B |
Levi Strauss brought in $6.28B from its two revenue lines in fiscal 2025, the year ended November 30, 2025. That was up 4.1% from $6.03B in fiscal 2024. Wholesale was the largest at $3.21B (51.0%), ahead of Direct-To-Consumer at $3.08B (49.0%).
Compared with fiscal 2024, Direct-To-Consumer grew 9.5% to $3.08B, while Wholesale fell 0.5% to $3.21B. From fiscal 2022 to 2025, combined revenue from these revenue lines grew from $6.17B to $6.28B, a compound annual growth rate of 0.6%. Wholesale's share of the total fell from 62.1% to 51.0%.
Levi Strauss (LEVI) reports its revenue by segment, by geography and by contract with customer, sales channel. In fiscal 2025, Americas was its largest segment, bringing in $3.30B (52.5% of the total), followed by Europe at $1.70B (27.1%).
Americas was Levi Strauss' largest segment in fiscal 2025, bringing in $3.30B, or 52.5% of the $6.28B total across its four segments.
Foreign Countries was Levi Strauss' largest region in fiscal 2025, bringing in $3.61B, or 57.4% of the $6.28B total across its two regions.
Wholesale was Levi Strauss' largest revenue line in fiscal 2025, bringing in $3.21B, or 51.0% of the $6.28B total across its two revenue lines.
Among Levi Strauss' segments that make up at least 2% of revenue, Other Brands grew fastest in fiscal 2025, up 15.4% from $131.10M to $151.30M.
Every figure comes from Levi Strauss' annual financial filings, as reported. Each line keeps the name Levi Strauss gives it, and years follow its fiscal calendar.
Levi Strauss' revenue by segment goes back to fiscal 2010, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.