Advertising was 36Kr Holdings’s largest product and service line in fiscal 2025, bringing in $179.68M of $227.94M (79%).
| Product and Service | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|
| Advertising | $221.62M | $238.70M | $180.61M | $179.68M | ||||
| Online Advertising Services | — | — | — | — | ||||
| Integrated Marketing | $6.64M | $3.17M | $888.00K | $3.00M | ||||
| Offline Events | — | — | — | — | ||||
| Consulting | $43.20M | $40.58M | $18.77M | $23.00M | ||||
| Institutional Investor Subscription Services | $27.10M | $26.42M | $15.61M | $15.10M | ||||
| Online/Offline Events | $15.48M | $22.78M | $12.48M | $7.16M | ||||
| Individual Subscription Services | $719.00K | $7.62M | $2.02M | — | ||||
| Advertisement Agent Services | $7.33M | $769.00K | $689.00K | — | ||||
| Enterprise Subscription Services | $423.00K | $150.00K | $1.00K | — | ||||
| Total | $322.50M | $340.19M | $231.07M | $227.94M |
36Kr Holdings brought in $227.94M from its five product and service lines in fiscal 2025, the year ended December 31, 2025. 36Kr Holdings regrouped these lines after fiscal 2024, so the total does not compare directly with that year's $231.07M. Advertising was the largest at $179.68M (78.8%), ahead of Consulting at $23.00M (10.1%) and Institutional Investor Subscription Services at $15.10M (6.6%). The other two lines brought in $10.16M combined.
Compared with fiscal 2024, Consulting grew fastest, up 22.5% to $23.00M, while Online/Offline Events fell the most, down 42.6% to $7.16M.
36Kr Holdings stopped reporting Individual Subscription Services ($2.02M in fiscal 2024), Advertisement Agent Services ($689.00K in fiscal 2024) and Enterprise Subscription Services ($1.00K in fiscal 2024) as separate lines.
36Kr Holdings (KRKR) reports its revenue by product and service. In fiscal 2025, Advertising was its largest product and service line, bringing in $179.68M (78.8% of the total), followed by Consulting at $23.00M (10.1%).
Advertising was 36Kr Holdings' largest product and service line in fiscal 2025, bringing in $179.68M, or 78.8% of the $227.94M total across its five product and service lines.
Every figure comes from 36Kr Holdings' annual financial filings, as reported. Each line keeps the name 36Kr Holdings gives it, and years follow its fiscal calendar.
36Kr Holdings' revenue by product and service goes back to fiscal 2017, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.