36Kr Holdings Inc. (NASDAQ: KRKR)

36Kr Holdings Inc. is a prominent brand and pioneering platform dedicated to serving New Economy participants in China. The company provides high quality New Economy focused content and a range of business services including online advertising, enterprise value added services and subscription services. It operates within the New Economy focused media and services industry in China.

36Kr Holdings Inc. generates revenue primarily through three streams: online advertising services sold on a cost per day or cost per advertisement basis; enterprise value added services such as integrated marketing, online/offline events, consulting and advertisement agent services; and subscription services offered to institutional investors under the V club platform. In fiscal year 2025 the company reported revenue of RMB227.9 million (US$32.6 million), compared with RMB231.1 million in fiscal year 2024.

Within the New Economy focused business services market in China, 36Kr Holdings Inc. positions itself as one of the few providers capable of delivering a full suite of services. It competes with other content based online advertising platforms such as those offered by Sina and Tencent News, as well as traditional marketing, consulting and public relations firms for its enterprise value added offerings. Its competitive advantages stem from the quality and breadth of its content, deep industry expertise, strong brand recognition, a sophisticated user base of 36.8 million followers as of December 2025, and its big data and technological capabilities including AI generated content tools.

The company serves a diverse customer base that includes New Economy companies, traditional enterprises seeking digital transformation, regional government clients looking to promote local economies, and institutional investors seeking deal flow and research. Specific customer names are not disclosed in the filing.