JOYY Inc. (NASDAQ: JOYY)

JOYY Inc., also known as YY, is a global technology company that operates in the social entertainment industry. The company's main business activities include live streaming, short videos, instant messaging, casual games, and smart commerce solutions. With a strong global presence, JOYY has established a significant footprint in various regions, including North America, Europe, the Middle East, Southeast Asia, and Eastern Pacific.

The company generates revenue primarily through virtual tips for live streaming, which accounted for 87.3% of its revenues in 2023. Additionally, JOYY generates revenue from advertising, e-commerce, and subscriptions, which collectively accounted for 12.7% of its revenues in 2023.

JOYY's BIGO segment is a leading global social live streaming platform that enables users to share their life moments, showcase their talents, socialize, and connect with other users from around the world. BIGO has a strong presence in various regions, including North America, Europe, the Middle East, Southeast Asia, and Eastern Pacific. The platform has built an engaged, interactive, and diverse community through extensive incentive programs, localized campaigns, and cross-industry partnerships.

Likee, another segment of JOYY, is a global short video social platform that enables users to easily discover, create, and share short videos. Likee has a strong presence in the Middle East, Europe, and Southeast Asia. The platform has been dedicated to cultivating a localized and diverse content community through comprehensive creator support programs and has made steady progress in enhancing its monetization efficiency and diversifying revenue streams.

imo is a global instant messenger that provides audio and video communication services to its users. It offers smooth and stable international video calls, group calls, and document sharing, catering to a variety of personal and business communication needs. imo has a large and engaged user base in South Asia and the Middle East.

Hago is a social networking platform that encourages users to connect and have fun. The platform has a presence mainly in Southeast Asia, the Middle East, and South America. Hago has evolved from a casual games platform to a social platform that offers a variety of tools for users to engage and interact.

Shopline is a global smart commerce platform that offers solutions and services to empower merchants to create and grow their brands online and reach customers worldwide. Shopline provides merchants with various services to optimize their business, including inventory and sales management, logistics, payment, marketing, and data analytics.

JOYY's competitive advantages include its strong global localized operational capabilities, established technological capabilities, and effective monetization model. The company's ability to resonate with users from different cultural backgrounds and its focus on building long-term relationships with its users and creators have contributed to its success.

JOYY positions itself as a global technology company with a mission to "enrich lives through technology." The company's global brands, including BIGO Live, Likee, imo, Hago, and Shopline, enable it to reach a wide variety of coveted user and customer bases around the world. JOYY executes a variety of marketing plans specifically designed for each of its respective businesses and markets, including outdoor physical advertisements, online performance-based advertising, social network marketing campaigns, and promotion through search engines and web portals.

JOYY's results of operations are subject to seasonal fluctuations, many of which are outside its control. The company's quarterly results may be affected by factors such as changes in user behavior, competition, and economic conditions.

JOYY faces competition in various aspects of its business, including online live streaming and short video businesses, social networking and entertainment platforms, and smart commerce solutions. The company competes with global short video platforms such as TikTok and live streaming platforms such as Twitch in certain regions.

JOYY's proprietary technologies serve as the backbone of its products and services. The company enhances its user experience through a range of advanced technologies, including artificial intelligence (AI) and algorithm technologies. JOYY's AI-based content recommendation technology accurately and efficiently directs users to short videos and live streaming content tailored to their preferences.