Honest Company HNST Insider Ownership

NASDAQ HNST
$5.21 -0.09 (-1.70%)
At close: Sep 29, 2026 · 4:00 PM EDT

Insider Holdings by Owner

41.52Mn Shares

Insider Ownership Statistics

as of 30 Sep, 2026
Insider Ownership
37.58%
▲+0.320% pp QoQ
Shares Held by Insiders
41.61Mn
filed for Sep 2026
▲+0.86% QoQ
Shares Outstanding
110.73Mn
110,734,911 shares
Direct Holdings
31.95Mn
Indirect: 9.66Mn
Net Shares Traded (QoQ)
+353.91K
net buying in Sep 2026
Insiders Holding Shares
34
with Form 4 holdings on file

Shares Owned by Insiders

Shares held % of outstanding
Latest —
Average ownership —
Peak ownership —

Shares Purchased/Sold by Insiders

Bought Sold
Latest quarter —
Net over range —
Buying quarters —

Insider Ownership Summary

Quarter ending 30 Sep, 2026

HNST's three largest insider shareholders as of September 29, 2026 are Shared Abacus, Lp Thc (TenPercentOwner, 9.87Mn shares), Venture Management Xiii, Llc Institutional (TenPercentOwner, 9.36Mn shares), Carla Vernon (Chief Executive Officer, 4.19Mn shares).

Form 4 Holdings

Insiders Holding HNST

Insiders 34
Shares held 41.52Mn
Of outstanding 37.49%
# Insider Position Direct Indirect Total Share of Insiders Last Filed
1 Shared Abacus, Lp Thc TenPercentOwner 9,869,803 0 9,869,803 23.8% 20 Sep, 2024
2 Venture Management Xiii, Llc Institutional TenPercentOwner 0 9,565,819 9,565,819 23.0% 16 Nov, 2023
3 Carla Vernon Chief Executive Officer 4,190,626 0 4,190,626 10.1% 24 Aug, 2026
4 Nikolaos A Vlahos Chief Executive Officer 2,476,930 0 2,476,930 6.0% 24 May, 2023
5 Jessica Warren Chief Creative Officer 1,856,374 0 1,856,374 4.5% 22 May, 2026
6 Brendan Sheehey General Counsel 1,089,274 0 1,089,274 2.6% 24 Aug, 2026
7 Kelly J. Kennedy Evp And Cfo 922,715 0 922,715 2.2% 05 Oct, 2023
8 David Loretta Chief Financial Officer 883,153 0 883,153 2.1% 23 May, 2025
9 Peter C. Gerstberger Chief Digital Strat. Officer 871,354 0 871,354 2.1% 08 Mar, 2023
10 Katherine Barton Chief Growth Officer 858,649 0 858,649 2.1% 21 Nov, 2025
11 Rick Rexing Chief Revenue Officer 795,792 0 795,792 1.9% 05 Oct, 2023
12 Stephen Winchell Chief Innovation Officer 618,212 0 618,212 1.5% 22 May, 2026
13 Curtiss James Iii Bruce Chief Fin. Operating Officer 582,986 0 582,986 1.4% 24 Aug, 2026
14 Jack Hartung Director 551,888 0 551,888 1.3% 22 May, 2026
15 Janis Hoyt Chief People Officer 527,067 0 527,067 1.3% 08 Sep, 2023
16 Katie J Bayne Director 488,425 0 488,425 1.2% 22 May, 2026
17 Jonathan Mayle Svp, Customer Sales 469,793 0 469,793 1.1% 24 Aug, 2026
18 James D White Director 457,880 0 457,880 1.1% 22 May, 2026
19 Thomas Sternweis Svp, Enterprise Dev. Strat. 429,394 0 429,394 1.0% 15 Sep, 2026
20 Susan Gentile Director 420,387 0 420,387 1.0% 22 May, 2026
21 Dorria L. Ball Chief People Officer 418,584 0 418,584 1.0% 24 Aug, 2026
22 Kunssberg Etienne Von Svp, Supply Chain 383,517 0 383,517 0.9% 24 Aug, 2026
23 Donald Frey Chief Innovation Officer 339,916 0 339,916 0.8% 23 May, 2022
24 Alissa Hsu Lynch Director 314,706 0 314,706 0.8% 22 May, 2026
25 Michael J. Barkley Director 305,358 0 305,358 0.7% 22 May, 2026
26 Julia M Brown Director 300,305 0 300,305 0.7% 26 May, 2023
27 Avik Pramanik Director 265,081 0 265,081 0.6% 26 May, 2023
28 Jasmin Manner Chief Commercial Officer 264,497 0 264,497 0.6% 09 May, 2022
29 Andrea Turner Director 252,405 0 252,405 0.6% 11 Aug, 2026
30 Company, Inc. Honest Director 225,136 0 225,136 0.5% 23 May, 2024
31 Glenn Klages Evp, Supply Chain 206,369 0 206,369 0.5% 09 May, 2022
32 Eric Liaw Director 196,128 0 196,128 0.5% 02 Jun, 2023
33 Sharareh Parvaneh Chief Information Officer 100,384 0 100,384 0.2% 13 Dec, 2021
34 Scott Arnold Dahnke Director, TenPercentOwner 18,637 0 18,637 0.0% 24 Feb, 2022

Each row is that insider’s most recently reported position, from Form 4 filings over the last 60 months — which is why this total does not tie to the quarterly series above, where a quarter counts only the insiders who filed in it. Shares held through a fund or institutional portfolio are counted on the institutional ownership page instead.

Form 4 Filings

426 Insider Transactions

Source SEC Form 4
Latest quarter Sep 2026
Download Data
Date Insider Position Transaction Shares Price Value Shares Held After Ownership
20 Aug, 2026 Curtiss James Iii Bruce Chief Fin. Operating Officer Disposed S 3,129 $4.99 $15.61K 582,986 Direct
20 Aug, 2026 Carla Vernon Chief Executive Officer Disposed S 117,893 $4.99 $588.29K 3,828,558 Direct
20 Aug, 2026 Thomas Sternweis Svp, Enterprise Dev. Strat. Disposed S 6,403 $4.99 $31.95K 454,394 Direct
20 Aug, 2026 Dorria L. Ball Chief People Officer Disposed S 6,812 $4.99 $33.99K 418,584 Direct
20 Aug, 2026 Kunssberg Etienne Von Svp, Supply Chain Disposed S 2,617 $4.99 $13.06K 282,296 Direct
20 Aug, 2026 Jonathan Mayle Svp, Customer Sales Disposed S 6,161 $4.99 $30.74K 363,994 Direct
20 Aug, 2026 Brendan Sheehey General Counsel Disposed S 9,664 $4.99 $48.22K 706,224 Direct
20 Aug, 2026 Jonathan Mayle Svp, Customer Sales Acquired A 105,799 $0.00 $0 469,793 Direct
20 Aug, 2026 Brendan Sheehey General Counsel Acquired A 105,799 $0.00 $0 812,023 Direct
20 Aug, 2026 Kunssberg Etienne Von Svp, Supply Chain Acquired A 105,799 $0.00 $0 388,095 Direct
20 Aug, 2026 Carla Vernon Chief Executive Officer Acquired A 362,068 $0.00 $0 4,190,626 Direct
20 Aug, 2026 Carla Vernon Chief Executive Officer Acquired A 362,068 $0.00 $0 362,068 Direct
21 Aug, 2026 Kunssberg Etienne Von Svp, Supply Chain Disposed S 4,578 $5.01 $22.94K 383,517 Direct
10 Aug, 2026 Jonathan Mayle Svp, Customer Sales Disposed S 79,000 $5.22 $412.38K 370,155 Direct
10 Aug, 2026 Andrea Turner Director Disposed S 34,396 $5.30 $182.30K 282,304 Direct
11 Aug, 2026 Andrea Turner Director Disposed S 29,899 $5.21 $155.77K 252,405 Direct
21 May, 2026 Curtiss James Iii Bruce Chief Financial Officer Acquired A 59,958 $0.00 $0 586,115 Direct
20 May, 2026 Brendan Sheehey General Counsel Disposed S 9,784 $3.14 $30.72K 715,888 Direct
20 May, 2026 Thomas Sternweis Svp, Enterprise Dev. Strat. Disposed S 6,673 $3.14 $20.95K 460,797 Direct
20 May, 2026 Jonathan Mayle Svp, Customer Sales Disposed S 6,236 $3.14 $19.58K 449,155 Direct