HNST's three largest insider shareholders as of September 05, 2026 are Shared Abacus, Lp Thc (TenPercentOwner, 9.87Mn shares), Shared Abacus, Lp Thc (TenPercentOwner, 9.87Mn shares), Venture Management Xiii, Llc Institutional (TenPercentOwner, 9.36Mn shares).
| # | Insider | Position | Direct | Indirect | Total | Share of Insiders | Last Filed |
|---|---|---|---|---|---|---|---|
| 1 | Shared Abacus, Lp Thc | TenPercentOwner | 9,869,803 | 0 | 9,869,803 | 24.6% | 20 Sep, 2024 |
| 2 | Venture Management Xiii, Llc Institutional | TenPercentOwner | 0 | 9,565,819 | 9,565,819 | 23.9% | 16 Nov, 2023 |
| 3 | Carla Vernon | Chief Executive Officer | 4,065,840 | 0 | 4,065,840 | 10.2% | 09 Mar, 2026 |
| 4 | Nikolaos A Vlahos | Chief Executive Officer | 2,476,930 | 0 | 2,476,930 | 6.2% | 24 May, 2023 |
| 5 | Jessica Warren | Chief Creative Officer | 1,856,374 | 0 | 1,856,374 | 4.6% | 22 May, 2026 |
| 6 | Brendan Sheehey | General Counsel | 1,089,274 | 0 | 1,089,274 | 2.7% | 24 Aug, 2026 |
| 7 | David Loretta | Chief Financial Officer | 883,153 | 0 | 883,153 | 2.2% | 23 May, 2025 |
| 8 | Peter C. Gerstberger | Chief Digital Strat. Officer | 871,354 | 0 | 871,354 | 2.2% | 08 Mar, 2023 |
| 9 | Katherine Barton | Chief Growth Officer | 858,649 | 0 | 858,649 | 2.1% | 21 Nov, 2025 |
| 10 | Rick Rexing | Chief Revenue Officer | 795,792 | 0 | 795,792 | 2.0% | 05 Oct, 2023 |
| 11 | Curtiss James Iii Bruce | Chief Fin. Operating Officer | 582,986 | 0 | 582,986 | 1.5% | 24 Aug, 2026 |
| 12 | Jack Hartung | Director | 551,888 | 0 | 551,888 | 1.4% | 22 May, 2026 |
| 13 | Janis Hoyt | Chief People Officer | 527,067 | 0 | 527,067 | 1.3% | 08 Sep, 2023 |
| 14 | Katie J Bayne | Director | 488,425 | 0 | 488,425 | 1.2% | 22 May, 2026 |
| 15 | Stephen Winchell | Chief Innovation Officer | 483,293 | 0 | 483,293 | 1.2% | 22 May, 2026 |
| 16 | Jonathan Mayle | Svp, Customer Sales | 469,793 | 0 | 469,793 | 1.2% | 24 Aug, 2026 |
| 17 | James D White | Director | 457,880 | 0 | 457,880 | 1.1% | 22 May, 2026 |
| 18 | Thomas Sternweis | Svp, Enterprise Dev. Strat. | 454,394 | 0 | 454,394 | 1.1% | 24 Aug, 2026 |
| 19 | Susan Gentile | Director | 420,387 | 0 | 420,387 | 1.0% | 22 May, 2026 |
| 20 | Dorria L. Ball | Chief People Officer | 418,584 | 0 | 418,584 | 1.0% | 24 Aug, 2026 |
| 21 | Kunssberg Etienne Von | Svp, Supply Chain | 383,517 | 0 | 383,517 | 1.0% | 24 Aug, 2026 |
| 22 | Donald Frey | Chief Innovation Officer | 339,916 | 0 | 339,916 | 0.8% | 23 May, 2022 |
| 23 | Michael J. Barkley | Director | 305,358 | 0 | 305,358 | 0.8% | 22 May, 2026 |
| 24 | Julia M Brown | Director | 300,305 | 0 | 300,305 | 0.7% | 26 May, 2023 |
| 25 | Avik Pramanik | Director | 265,081 | 0 | 265,081 | 0.7% | 26 May, 2023 |
| 26 | Jasmin Manner | Chief Commercial Officer | 264,497 | 0 | 264,497 | 0.7% | 09 May, 2022 |
| 27 | Andrea Turner | Director | 252,405 | 0 | 252,405 | 0.6% | 11 Aug, 2026 |
| 28 | Company, Inc. Honest | Director | 225,136 | 0 | 225,136 | 0.6% | 23 May, 2024 |
| 29 | Glenn Klages | Evp, Supply Chain | 206,369 | 0 | 206,369 | 0.5% | 09 May, 2022 |
| 30 | Eric Liaw | Director | 196,128 | 0 | 196,128 | 0.5% | 02 Jun, 2023 |
| 31 | Sharareh Parvaneh | Chief Information Officer | 100,384 | 0 | 100,384 | 0.3% | 13 Dec, 2021 |
| 32 | Scott Arnold Dahnke | Director, TenPercentOwner | 18,637 | 0 | 18,637 | 0.0% | 24 Feb, 2022 |
Each row is that insider’s most recently reported position, from Form 4 filings over the last 60 months — which is why this total does not tie to the quarterly series above, where a quarter counts only the insiders who filed in it. Shares held through a fund or institutional portfolio are counted on the institutional ownership page instead.
| Date | Insider | Position | Transaction | Shares | Price | Value | Shares Held After | Ownership |
|---|---|---|---|---|---|---|---|---|
| 20 Aug, 2026 | Curtiss James Iii Bruce | Chief Fin. Operating Officer | Disposed S | 3,129 | $4.99 | $15.61K | 582,986 | Direct |
| 20 Aug, 2026 | Dorria L. Ball | Chief People Officer | Disposed S | 6,812 | $4.99 | $33.99K | 418,584 | Direct |
| 20 Aug, 2026 | Thomas Sternweis | Svp, Enterprise Dev. Strat. | Disposed S | 6,403 | $4.99 | $31.95K | 454,394 | Direct |
| 20 Aug, 2026 | Brendan Sheehey | General Counsel | Disposed S | 9,664 | $4.99 | $48.22K | 706,224 | Direct |
| 20 Aug, 2026 | Jonathan Mayle | Svp, Customer Sales | Disposed S | 6,161 | $4.99 | $30.74K | 363,994 | Direct |
| 20 Aug, 2026 | Kunssberg Etienne Von | Svp, Supply Chain | Disposed S | 2,617 | $4.99 | $13.06K | 282,296 | Direct |
| 20 Aug, 2026 | Jonathan Mayle | Svp, Customer Sales | Acquired A | 105,799 | $0.00 | $0 | 469,793 | Direct |
| 20 Aug, 2026 | Brendan Sheehey | General Counsel | Acquired A | 105,799 | $0.00 | $0 | 812,023 | Direct |
| 20 Aug, 2026 | Kunssberg Etienne Von | Svp, Supply Chain | Acquired A | 105,799 | $0.00 | $0 | 388,095 | Direct |
| 21 Aug, 2026 | Kunssberg Etienne Von | Svp, Supply Chain | Disposed S | 4,578 | $5.01 | $22.94K | 383,517 | Direct |
| 10 Aug, 2026 | Andrea Turner | Director | Disposed S | 34,396 | $5.30 | $182.30K | 282,304 | Direct |
| 10 Aug, 2026 | Jonathan Mayle | Svp, Customer Sales | Disposed S | 79,000 | $5.22 | $412.38K | 370,155 | Direct |
| 11 Aug, 2026 | Andrea Turner | Director | Disposed S | 29,899 | $5.21 | $155.77K | 252,405 | Direct |
| 20 May, 2026 | Jonathan Mayle | Svp, Customer Sales | Disposed S | 6,236 | $3.14 | $19.58K | 449,155 | Direct |
| 20 May, 2026 | Brendan Sheehey | General Counsel | Disposed S | 9,784 | $3.14 | $30.72K | 715,888 | Direct |
| 20 May, 2026 | Thomas Sternweis | Svp, Enterprise Dev. Strat. | Disposed S | 6,673 | $3.14 | $20.95K | 460,797 | Direct |
| 21 May, 2026 | James D White | Director | Acquired A | 41,970 | $0.00 | $0 | 364,465 | Direct |
| 20 May, 2026 | Dorria L. Ball | Chief People Officer | Disposed S | 6,899 | $3.14 | $21.66K | 425,396 | Direct |
| 20 May, 2026 | Kunssberg Etienne Von | Svp, Supply Chain | Disposed S | 2,651 | $3.14 | $8.32K | 289,457 | Direct |
| 21 May, 2026 | Jack Hartung | Director | Acquired A | 41,970 | $0.00 | $0 | 444,043 | Direct |