United States Revenue was Hims & Hers Health’s largest region in fiscal 2025, bringing in $6.64B of $7.04B (94%).
| Geography | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|
| United States Revenue | $2.56B | $4.35B | $6.64B |
| Rest Of The World Revenue | $52.52M | $80.53M | $401.97M |
| Total | $2.62B | $4.43B | $7.04B |
Hims & Hers Health brought in $7.04B from its two regions in fiscal 2025, the year ended December 31, 2025. That was up 59.0% from $4.43B in fiscal 2024. United States Revenue was the largest at $6.64B (94.3%), ahead of Rest Of The World Revenue at $401.97M (5.7%).
Compared with fiscal 2024, Rest Of The World Revenue grew 399.2% to $401.97M and United States Revenue grew 52.7% to $6.64B. From fiscal 2023 to 2025, combined revenue from these regions grew from $2.62B to $7.04B, a compound annual growth rate of 64.1%. United States Revenue's share of the total fell from 98.0% to 94.3%.
Online Revenue was Hims & Hers Health’s largest revenue line in fiscal 2022, bringing in $1.51B of $1.58B (95%).
| Contract with Customer, Sales Channel | FY 2019 | FY 2020 | FY 2021 | FY 2022 |
|---|---|---|---|---|
| Online Revenue | — | $422.18M | $777.51M | $1.51B |
| Online | $246.86M | — | — | — |
| Wholesale Revenue | — | $24.09M | $38.12M | $73.23M |
| Wholesale | $816.00K | — | — | — |
| Total | $247.67M | $446.27M | $815.63M | $1.58B |
Hims & Hers Health brought in $1.58B from its two revenue lines in fiscal 2022, the year ended December 31, 2022. That was up 93.8% from $815.63M in fiscal 2021. Online Revenue was the largest at $1.51B (95.4%), ahead of Wholesale Revenue at $73.23M (4.6%).
Compared with fiscal 2021, Online Revenue grew 93.9% to $1.51B and Wholesale Revenue grew 92.1% to $73.23M.
Hims & Hers Health began breaking out Online Revenue in fiscal 2020 and Wholesale Revenue in fiscal 2020. Hims & Hers Health stopped reporting Online ($246.86M in fiscal 2019) and Wholesale ($816.00K in fiscal 2019) as separate revenue lines.
Hims & Hers Health (HIMS) reports its revenue by geography and by contract with customer, sales channel. In fiscal 2025, United States Revenue was its largest region, bringing in $6.64B (94.3% of the total), followed by Rest Of The World Revenue at $401.97M (5.7%).
United States Revenue was Hims & Hers Health's largest region in fiscal 2025, bringing in $6.64B, or 94.3% of the $7.04B total across its two regions.
Online Revenue was Hims & Hers Health's largest revenue line in fiscal 2022, bringing in $1.51B, or 95.4% of the $1.58B total across its two revenue lines.
Rest Of The World Revenue grew faster than United States Revenue in fiscal 2025, up 399.2% from $80.53M to $401.97M. United States Revenue grew 52.7% to $6.64B.
Every figure comes from Hims & Hers Health's annual financial filings, as reported. Each line keeps the name Hims & Hers Health gives it, and years follow its fiscal calendar.
Hims & Hers Health's revenue by geography goes back to fiscal 2023, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.