Helen Of Troy Ltd (NASDAQ: HELE)

Helen of Troy Limited (HELE) is a global consumer products company that operates in two primary segments: Home & Outdoor and Beauty & Wellness. Established in Texas in 1968, the company reorganized and became Helen of Troy Limited in Bermuda in 1994. HELE offers an array of creative products and solutions for its customers through a diverse portfolio of brands.

The company's main business activities revolve around the design, production, and distribution of a wide range of products. These offerings cater to consumers' everyday needs, both inside their homes and outdoors. The Home & Outdoor segment boasts a broad range of world-class brands that enhance everyday living. The segment's primary products include food storage containers, kitchen utensils, insulated beverageware, coolers and food storage solutions, technical and outdoor sports packs, bike packs and bags, hydration and travel packs, duffel bags and luggage, lifestyle and everyday packs, kid carrier packs, and accessories.

On the other hand, the Beauty & Wellness segment provides consumers with a diverse selection of world-class brands focused on beauty and wellness. The segment's primary products include hair tools and accessories, hair liquids, and wellness devices and consumables. These products are designed to help consumers look and feel their best, with a focus on innovation, quality, and design.

HELE generates revenue by selling its products through various distribution channels, including mass merchandisers, sporting goods retailers, department stores, drugstore chains, home improvement stores, grocery stores, specialty stores, prestige beauty chains, beauty supply retailers, e-commerce retailers, wholesalers, warehouse clubs, and various types of distributors.

Within its industry, HELE holds a leadership or significant market share position, thanks to its well-recognized brands, engineering expertise, and innovation, sourcing and supply chain know-how, and productive co-development relationships with its manufacturers. The company supports its products with advertising, promotions, strategic partnerships with ambassadors and influencers, and other marketing activities, as well as an extensive sales force to build awareness and encourage new consumers to try its brands and products.

HELE's largest customer is Amazon.com Inc., accounting for approximately 21% of the company's consolidated net sales revenue in fiscal 2024. The company's second-largest customer is Target Corporation, contributing approximately 10% of its consolidated net sales revenue in fiscal 2024, while Walmart, Inc., accounts for approximately 9% of its consolidated net sales revenue in fiscal 2024.

Some of the notable brand names and/or trade names of its products and services include OXO, Hydro Flask, Vicks, Braun, Honeywell, Pur, and Hot Tools. These brands are well-established in their respective markets, providing innovative solutions for consumers' daily needs, whether at home or outdoors, and for their beauty and wellness needs.