Grow Brands was Hasbro’s largest product and service line in fiscal 2025, bringing in $3.48B of $4.70B (74%).
| Product and Service | FY 2009 | FY 2010 | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Franchise Brands | $3.35B | — | — | — | |||||||||||||
| Grow Brands | — | $2.86B | $2.80B | $3.48B | |||||||||||||
| Class Of Principal Product Franchise Brands | — | — | — | — | |||||||||||||
| Class Of Principal Product Boys | — | — | — | — | |||||||||||||
| Revenues Resulting From Boys Product Category | — | — | — | — | |||||||||||||
| Boys | — | — | — | — | |||||||||||||
| Games & Puzzles | — | — | — | — | |||||||||||||
| Class Of Principal Product Games | — | — | — | — | |||||||||||||
| Net Revenues By Geographical Location | — | — | — | — | |||||||||||||
| Net Revenues | — | — | — | — | |||||||||||||
| Class Of Principalp Product Partner Brands | — | — | — | — | |||||||||||||
| Classofprincipalproductpartnerbrands | — | — | — | — | |||||||||||||
| Partner Brands | $1.05B | — | — | — | |||||||||||||
| Class Of Principal Product Girls | — | — | — | — | |||||||||||||
| Revenues Resulting From Girls Product Category | — | — | — | — | |||||||||||||
| Tv/Film/Entertainment | — | — | — | — | |||||||||||||
| Hasbro Gaming | — | — | — | — | |||||||||||||
| Classof Principal Product Hasbro Gaming | — | — | — | — | |||||||||||||
| Girls | — | — | — | — | |||||||||||||
| Optimize Brands | — | $840.60M | $731.50M | $698.20M | |||||||||||||
| Non-Hasbro Branded Film & Tv | $828.70M | $537.20M | — | — | |||||||||||||
| Classofprincipalproducthasbrogaming | — | — | — | — | |||||||||||||
| Reinvent Brands | — | $768.00M | $606.90M | $524.00M | |||||||||||||
| Portfolio Brands | $625.20M | — | — | — | |||||||||||||
| Class Of Principal Product Preschool | — | — | — | — | |||||||||||||
| Revenues Resulting From Preschool Product Category | — | — | — | — | |||||||||||||
| Preschool | — | — | — | — | |||||||||||||
| Classofprincipalproductemergingbrands | — | — | — | — | |||||||||||||
| Emerging Brands | — | — | — | — | |||||||||||||
| Class Of Principal Product Emerging Brands | — | — | — | — | |||||||||||||
| Class Of Principal Product Other | — | — | — | — | |||||||||||||
| Total | $5.86B | $5.00B | $4.14B | $4.70B |
Hasbro brought in $4.70B from its three product and service lines in fiscal 2025, the year ended December 28, 2025. That was up 13.7% from $4.14B in fiscal 2024. Grow Brands was the largest at $3.48B (74.0%), ahead of Optimize Brands at $698.20M (14.9%) and Reinvent Brands at $524.00M (11.1%).
Compared with fiscal 2024, Grow Brands grew fastest, up 24.4% to $3.48B, while Reinvent Brands fell the most, down 13.7% to $524.00M.
Hasbro began breaking out Grow Brands in fiscal 2023, Optimize Brands in fiscal 2023 and Reinvent Brands in fiscal 2023. Hasbro stopped reporting Franchise Brands ($3.35B in fiscal 2022), Partner Brands ($1.05B in fiscal 2022), Portfolio Brands ($625.20M in fiscal 2022) and one other as separate lines.
Consumer Products was Hasbro’s largest segment in fiscal 2025, bringing in $2.44B of $4.70B (52%).
| Segment | FY 2009 | FY 2010 | FY 2011 | FY 2012 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Consumer Products | $3.57B | $2.89B | $2.54B | $2.44B | ||||||||||||
| Us & Canada Segment Is A Component Of An Enterprise: (A) That Engages In Business Activities From Which It May Earn Revenues And Incur Expenses (B) Whose Operating Results Are Regularly Reviewed By The Enterprise's Chief Operating Decision Maker, And (C) For Which Discrete Financial Information Is Available. An Operating Segment, May Engage In Business Activities For Which It Has Yet To Earn Revenues | — | — | — | — | ||||||||||||
| Us & Canada | — | — | — | — | ||||||||||||
| U.S. & Canada | — | — | — | — | ||||||||||||
| Usand Canada | — | — | — | — | ||||||||||||
| Operating Segment Classified As U.S. & Canada | — | — | — | — | ||||||||||||
| International | — | — | — | — | ||||||||||||
| International Segment Is A Component Of An Enterprise: (A) That Engages In Business Activities From Which It May Earn Revenues & Incur Expenses (B) Whose Operating Results Are Regularly Reviewed By The Enterprise's Chief Operating Decision Maker, And (C) For Which Discrete Financial Information Is Available. An Operating Segment, May Engage In Business Activities For Which It Has Yet To Earn Revenues | — | — | — | — | ||||||||||||
| Wizards Of The Coast & Digital Gaming | $1.33B | $1.46B | $1.51B | $2.19B | ||||||||||||
| Entertainment | $959.10M | $659.30M | $80.30M | $76.80M | ||||||||||||
| Entertainment, Licensing & Digital | — | — | — | — | ||||||||||||
| Entertainment & Licensing | — | — | — | — | ||||||||||||
| Operating Segment Classified As Entertainment & Licensing | — | — | — | — | ||||||||||||
| Entertainment & Licensing Segment Is A Component Of An Enterprise: (A) That Engages In Business Activities From Which It May Earn Revenues And Incur Expenses (B) Whose Operating Results Are Regularly Reviewed By The Enterprise's Chief Operating Decision Maker, And (C) For Which Discrete Financial Information Is Available. An Operating Segment, May Engage In Business Activities For Which It Has Yet To Earn Revenues | — | — | — | — | ||||||||||||
| Global Operations | — | — | — | — | ||||||||||||
| Operating Segments Classified As Global Operations | — | — | — | — | ||||||||||||
| Global Operations Segment Is A Component Of An Enterprise: (A) That Engages In Business Activities From Which It May Earn Revenues & Incur Expenses (B) Whose Operating Results Are Regularly Reviewed By The Enterprise's Chief Operating Decision Maker, And (C) For Which Discrete Financial Information Is Available. An Operating Segment, May Engage In Business Activities For Which It Has Yet To Earn Revenues | — | — | — | — | ||||||||||||
| Total | $5.86B | $5.00B | $4.14B | $4.70B |
Hasbro brought in $4.70B from its three segments in fiscal 2025, the year ended December 28, 2025. That was up 13.7% from $4.14B in fiscal 2024. Consumer Products was the largest at $2.44B (51.8%), ahead of Wizards Of The Coast & Digital Gaming at $2.19B (46.5%) and Entertainment at $76.80M (1.6%).
Compared with fiscal 2024, Wizards Of The Coast & Digital Gaming grew 44.7% to $2.19B, while Consumer Products fell 4.2% to $2.44B. From fiscal 2022 to 2025, combined revenue from these segments fell from $5.86B to $4.70B, a compound annual decline of 7.1%. Consumer Products' share of the total fell from 61.0% to 51.8%.
United States was Hasbro’s largest region in fiscal 2025, bringing in $2.81B of $4.70B (60%).
| Geography | FY 2009 | FY 2010 | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| United States | $3.54B | $3.01B | $2.60B | $2.81B | |||||||||||||
| U.S. Facilities | — | — | — | — | |||||||||||||
| Us | — | — | — | — | |||||||||||||
| Domestic Regions About Which Segment Information Is Provided By The Entity | — | — | — | — | |||||||||||||
| International Markets | — | — | — | — | |||||||||||||
| A Second Group Of Foreign Countries About Which Segment Information Is Provided By The Entity | — | — | — | — | |||||||||||||
| Non-Us | $2.31B | $1.99B | $1.54B | $1.90B | |||||||||||||
| International | — | — | — | — | |||||||||||||
| Total | $5.86B | $5.00B | $4.14B | $4.70B |
Hasbro brought in $4.70B from its two regions in fiscal 2025, the year ended December 28, 2025. That was up 13.7% from $4.14B in fiscal 2024. United States was the largest at $2.81B (59.7%), ahead of Non-Us at $1.90B (40.3%).
Compared with fiscal 2024, Non-Us grew 23.4% to $1.90B and United States grew 7.9% to $2.81B. From fiscal 2022 to 2025, combined revenue from these regions fell from $5.86B to $4.70B, a compound annual decline of 7.1%. United States' share of the total fell from 60.5% to 59.7%.
Hasbro (HAS) reports its revenue by product and service, by segment and by geography. In fiscal 2025, Grow Brands was its largest product and service line, bringing in $3.48B (74.0% of the total), followed by Optimize Brands at $698.20M (14.9%).
Grow Brands was Hasbro's largest product and service line in fiscal 2025, bringing in $3.48B, or 74.0% of the $4.70B total across its three product and service lines.
Consumer Products was Hasbro's largest segment in fiscal 2025, bringing in $2.44B, or 51.8% of the $4.70B total across its three segments.
United States was Hasbro's largest region in fiscal 2025, bringing in $2.81B, or 59.7% of the $4.70B total across its two regions.
Among Hasbro's product and service lines that make up at least 2% of revenue, Grow Brands grew fastest in fiscal 2025, up 24.4% from $2.80B to $3.48B.
Every figure comes from Hasbro's annual financial filings, as reported. Each line keeps the name Hasbro gives it, and years follow its fiscal calendar.
Hasbro's revenue by product and service goes back to fiscal 2009, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.