As of September 29, 2026, the three largest insider holders of GSHD are Robyn Jones Descendants Trust 2014 Mark (TenPercentOwner, 6.65Mn shares), Capital Partners Lp Durable (TenPercentOwner, 2.72Mn shares), Thomas Mcconnon (Director, 516.01K shares).
| # | Insider | Position | Direct | Indirect | Total | Share of Insiders | Last Filed |
|---|---|---|---|---|---|---|---|
| 1 | Robyn Jones Descendants Trust 2014 Mark | TenPercentOwner, Other | 6,645,180 | 0 | 6,645,180 | 46.3% | 31 Aug, 2026 |
| 2 | Capital Partners Lp Durable | TenPercentOwner | 0 | 2,720,260 | 2,720,260 | 18.9% | 24 Sep, 2026 |
| 3 | Serena Jones | TenPercentOwner, Other | 352,822 | 136,246 | 489,068 | 3.4% | 21 Aug, 2026 |
| 4 | Michael C. Colby | President And Coo | 386,723 | 51,039 | 437,762 | 3.0% | 03 Mar, 2022 |
| 5 | Morgan Jones Family Trust 2014 Adrienne | TenPercentOwner, Other | 282,734 | 0 | 282,734 | 2.0% | 24 Nov, 2023 |
| 6 | Jean Langston Family Trust 2014 Lindy | TenPercentOwner, Other | 282,734 | 0 | 282,734 | 2.0% | 22 Nov, 2023 |
| 7 | Evan Jones, Jr. Family Trust 2014 Mark | TenPercentOwner, Other | 282,734 | 0 | 282,734 | 2.0% | 24 Nov, 2023 |
| 8 | Robyn Coleman Family Trust 2014 Desiree | TenPercentOwner, Other | 276,834 | 0 | 276,834 | 1.9% | 24 Nov, 2023 |
| 9 | Lavaun Peterson Family Trust 2014 Camille | TenPercentOwner, Other | 275,434 | 0 | 275,434 | 1.9% | 22 Nov, 2023 |
| 10 | Adrienne Kebodeaux | TenPercentOwner, Other | 273,027 | 0 | 273,027 | 1.9% | 24 Aug, 2026 |
| 11 | Thomas Mcconnon | Director | 0 | 269,322 | 269,322 | 1.9% | 03 Dec, 2025 |
| 12 | Elaine Romney Family Trust 2014 Lanni | TenPercentOwner, Other | 264,534 | 0 | 264,534 | 1.8% | 22 Nov, 2023 |
| 13 | Camille Peterson | TenPercentOwner, Other | 255,019 | 0 | 255,019 | 1.8% | 16 Nov, 2023 |
| 14 | Mark E. Jr. Jones | President Coo | 222,567 | 0 | 222,567 | 1.6% | 15 May, 2026 |
| 15 | Mark Evan Jones | Executive Chairman | 221,100 | 0 | 221,100 | 1.5% | 31 Aug, 2026 |
| 16 | Lindy Langston | TenPercentOwner, Other | 200,079 | 0 | 200,079 | 1.4% | 29 May, 2025 |
| 17 | Desiree Coleman | TenPercentOwner, Other | 200,000 | 0 | 200,000 | 1.4% | 12 Feb, 2024 |
| 18 | Lanni Romney | TenPercentOwner, Other | 180,291 | 0 | 180,291 | 1.3% | 27 Nov, 2023 |
| 19 | Dynasty Trust Slj | TenPercentOwner, Other | 151,246 | 0 | 151,246 | 1.1% | 29 Nov, 2023 |
| 20 | Langston Spousal Lifetime Access Trust Lindy | TenPercentOwner, Other | 80,270 | 0 | 80,270 | 0.6% | 01 Dec, 2023 |
| 21 | Romney Spousal Lifetime Access Trust Lanni | TenPercentOwner, Other | 73,704 | 0 | 73,704 | 0.5% | 27 Nov, 2023 |
| 22 | Langston 2021 Family Trust Ryan | TenPercentOwner, Other | 72,500 | 0 | 72,500 | 0.5% | 01 Dec, 2023 |
| 23 | Robyn Mary Elizabeth Jones | Director, TenPercentOwner, Other | 71,565 | 0 | 71,565 | 0.5% | 15 May, 2025 |
| 24 | The Bear Irrevocable Trust Chick | TenPercentOwner, Other | 58,530 | 0 | 58,530 | 0.4% | 30 Jul, 2026 |
| 25 | Mark Miller | President And Ceo | 40,000 | 0 | 40,000 | 0.3% | 15 May, 2026 |
| 26 | Patrick Ryan Langston | Chief Legal Officer | 7,800 | 0 | 7,800 | 0.1% | 01 Jun, 2026 |
| 27 | Louis Goldberg | Director | 5,575 | 0 | 5,575 | 0.0% | 25 Feb, 2026 |
| 28 | John Arthur Martin | Chief Financial Officer | 5,000 | 0 | 5,000 | 0.0% | 29 May, 2026 |
| 29 | Martin Ellis Thornthwaite | General Counsel | 5,000 | 0 | 5,000 | 0.0% | 18 May, 2026 |
| 30 | John Terry O'Connor | General Counsel | 3,100 | 0 | 3,100 | 0.0% | 28 Nov, 2025 |
| 31 | Peter R. Lane | Director | 1,600 | 0 | 1,600 | 0.0% | 03 Aug, 2026 |
| 32 | Waded Cruzado | Director | 643 | 0 | 643 | 0.0% | 04 Mar, 2025 |
Each row is that insider’s most recently reported position, from Form 4 filings over the last 60 months — which is why this total does not tie to the quarterly series above, where a quarter counts only the insiders who filed in it. Shares held through a fund or institutional portfolio are counted on the institutional ownership page instead.
| Date | Insider | Position | Transaction | Shares | Price | Value | Shares Held After | Ownership |
|---|---|---|---|---|---|---|---|---|
| 22 Sep, 2026 | Capital Partners Lp Durable | TenPercentOwner | Acquired P | 150,000 | $47.32 | $7.10Mn | 2,720,260 | Indirect |
| 27 Aug, 2026 | Mark Evan Jones | Executive Chairman | Acquired G | 100,000 | $0.00 | $0 | 282,349 | Direct |
| 27 Aug, 2026 | Robyn Jones Descendants Trust 2014 Mark | TenPercentOwner, Other | Disposed G | 100,000 | $0.00 | $0 | 6,645,180 | Direct |
| 27 Aug, 2026 | Mark Evan Jones | Executive Chairman | Disposed G | 100,000 | $0.00 | $0 | 182,349 | Direct |
| 27 Aug, 2026 | Mark Evan Jones | Executive Chairman | Acquired G | 100,000 | $0.00 | $0 | 282,349 | Direct |
| 27 Aug, 2026 | Mark Evan Jones | Executive Chairman | Disposed G | 100,000 | $0.00 | $0 | 182,349 | Direct |
| 27 Aug, 2026 | Robyn Jones Descendants Trust 2014 Mark | TenPercentOwner, Other | Disposed G | 100,000 | $0.00 | $0 | 6,645,180 | Direct |
| 20 Aug, 2026 | Adrienne Kebodeaux | TenPercentOwner, Other | Disposed C | 7,000 | $0.00 | $0 | 273,027 | Direct |
| 20 Aug, 2026 | Adrienne Kebodeaux | TenPercentOwner, Other | Acquired C | 7,000 | $0.00 | $0 | 7,000 | Direct |
| 20 Aug, 2026 | Adrienne Kebodeaux | TenPercentOwner, Other | Disposed S | 7,000 | $70.00 | $490.00K | 0 | Direct |
| 20 Aug, 2026 | Adrienne Kebodeaux | TenPercentOwner, Other | Disposed C | 7,000 | $0.00 | $0 | 273,027 | Direct |
| 19 Aug, 2026 | Serena Jones | TenPercentOwner, Other | Disposed C | 4,875 | $0.00 | $0 | 362,822 | Direct |
| 19 Aug, 2026 | Serena Jones | TenPercentOwner, Other | Acquired C | 4,875 | $0.00 | $0 | 4,875 | Direct |
| 19 Aug, 2026 | Serena Jones | TenPercentOwner, Other | Disposed S | 4,875 | $67.71 | $330.09K | 0 | Direct |
| 19 Aug, 2026 | Serena Jones | TenPercentOwner, Other | Disposed C | 4,875 | $0.00 | $0 | 146,246 | Indirect |
| 19 Aug, 2026 | Serena Jones | TenPercentOwner, Other | Acquired C | 4,875 | $0.00 | $0 | 4,875 | Indirect |
| 19 Aug, 2026 | Serena Jones | TenPercentOwner, Other | Disposed S | 4,875 | $67.71 | $330.09K | 0 | Indirect |
| 20 Aug, 2026 | Serena Jones | TenPercentOwner, Other | Disposed C | 10,000 | $0.00 | $0 | 352,822 | Direct |
| 20 Aug, 2026 | Serena Jones | TenPercentOwner, Other | Acquired C | 10,000 | $0.00 | $0 | 10,000 | Direct |
| 20 Aug, 2026 | Serena Jones | TenPercentOwner, Other | Disposed S | 3,893 | $68.75 | $267.64K | 6,107 | Direct |