GRAVITY Co., Ltd. is a developer and publisher of online and mobile games headquartered in South Korea.
The company was founded in 2000 and launched its first major title Ragnarok Online in 2002.
Since then GRAVITY has expanded its portfolio to include sequels spin offs and mobile adaptations of the Ragnarok universe.
The firm also develops original intellectual properties across genres such as strategy role playing and casual games.
GRAVITY maintains internal studios responsible for game design programming art and sound production.
In addition to development the company operates live services that provide updates events and customer support for its active titles.

GRAVITY generates revenue primarily from the operation of its online games through subscription fees and sales of virtual items.
Players pay periodic fees to access premium content and purchase in game items that enhance gameplay or cosmetic appearance.
In addition, the company earns income from licensing its game titles to third party publishers and distributors who handle local marketing and deployment.
Mobile game revenues are derived from in app purchases and advertising within its free to play titles.
The company also receives royalties from merchandise sales and related media adaptations such as comics animations and novels.
GRAVITY occasionally engages in co development projects that generate milestone payments and profit sharing arrangements.

GRAVITY holds a notable position in the global online gaming market as a provider of long running MMORPG services.
The company's flagship Ragnarok franchise has maintained active servers in multiple countries for over two decades.
Its main competitors include other Korean developers such as Nexon Netmarble and larger international firms like Electronic Arts and Activision Blizzard.
These rivals compete for player attention through similar subscription and item sale models but GRAVITY differentiates via its deep lore and community events.
The company's competitive advantage stems from its established Ragnarok franchise which maintains a loyal player base across multiple regions.
Additionally, GRAVITY benefits from its expertise in live operations and its ability to adapt games for mobile platforms.
Strong relationships with local operators and a proven track record of server stability further support its market position.

GRAVITY serves a global audience of individual gamers who play its online and mobile games.
The majority of players are located in Asia North America and Europe with sizable communities in Korea Japan Southeast Asia and the United States.
The company also works with telecommunications firms and internet cafe operators that host its games for local users.
Distribution partners in Asia North America and Europe help bring its titles to regional markets through retail channels and digital storefronts.
GRAVITY engages with advertising networks and brand sponsors that seek exposure within its gaming environments.
While specific partner names are not disclosed in the filing, the customer base consists mainly of players and business collaborators in the gaming ecosystem.
This diverse base provides the company with multiple revenue streams and opportunities for cross promotion.