Gold Rock Holdings, Inc. is a Nevada corporation that operates as a holding company focused on acquiring and managing technological assets. The company changed its business model from engineering and construction management services after a change in control on October 2 2023. Gold Rock Holdings, Inc. intends to grow through mergers acquisitions and the management of technological assets. To execute this strategy the company formed a wholly owned subsidiary LOOT8, Inc. which holds the Web3 Commerce and Content Management Engine known as LOOT8. In addition Gold Rock Holdings, Inc. has established an internal AI division called the K-Project that develops software tools and applications. The principal executive office is located in Virginia Beach Virginia.

Gold Rock Holdings, Inc. generates revenue primarily through its LOOT8 subsidiary and its K-Project division although LOOT8 currently reports no revenue. LOOT8 plans to monetize its platform via three streams a direct to consumer model that charges a 10 percent transaction fee on subscriptions and digital collectible sales a youth focused model that offers customizable avatars and earns a 10 percent fee on cosmetic items for AI companions and an enterprise model that provides Software as a Service and Platform as a Service solutions to corporate clients based on Annual Contract Value and Annual Recurring Revenue. The K-Project division earns revenue by offering AI coding and language learning tools the SAID translation application and the ZONE-X sports AI application through licensing or direct sales to end users. The division also provides AI persona coding services to specific enterprise clients. At present the company has one known customer receiving AI persona coding services from the K-Project division.

Segment Introduction
The company operates through the following segments:

• LOOT8 segment This segment encompasses the Web3 Commerce and Content Management Engine software that leverages multiple public blockchains and the IPFS file system to provide a user friendly interface similar to Web2. The platform enables enterprises to manage content on IPFS nodes using artificial intelligence to make content interactive. It supports digital product passports private communication channels loyalty programs and other enterprise needs. LOOT8 also develops a Relationship Economy model through SocialFi that allows individuals to monetize their relationships via three planned revenue streams including direct to consumer sales of collectibles avatar customization for AI companions and enterprise SaaS and PaaS offerings. The segment has launched promotional activities such as a Singer and Song Writer Contest on its platform and continues to build partnerships with entities like LBX Food Robotics and APPIX to expand its distribution points.

• K-Project segment This segment focuses on artificial intelligence software solutions and applications. It currently offers AI coding and language learning tools that can be deployed across various industries. The division has developed the SAID translation application which provides near instant offline translation of over one hundred languages for use in health care first responder travel law enforcement and government settings. Additionally the K-Project segment has released a beta version of the ZONE-X sports AI application that delivers real time defensive and offensive play analysis to coaches and athletes to enhance performance during games. The segment markets these products to sectors such as health care law enforcement government agencies education shipping logistics and travel and has secured one customer receiving customized AI persona coding services.

Industry Position
Gold Rock Holdings, Inc. occupies a niche at the intersection of Web3 technology and artificial intelligence services. In the Web3 space the company competes with other platforms that offer blockchain based content management and NFT marketplaces but differentiates itself by integrating IPFS storage AI driven interactivity and a SocialFi based monetization model that emphasizes relationship value over traditional influencer metrics. In the AI software market the K-Project division faces competition from established AI language translation providers and sports analytics firms yet it distinguishes itself by offering offline capable translation apps and real time sports tactical tools that do not require constant cloud connectivity. The company's competitive advantages include its proprietary LOOT8 engine its focus on the Relationship Economy and its ability to deliver AI solutions that operate without continuous internet access which appeals to sectors with connectivity constraints.

Customer Base
The company serves a diverse set of customers across its two segments. LOOT8 targets athletes musicians influencers and their fan bases through direct to consumer offerings of digital collectibles and avatar customization. It also aims at enterprise clients seeking loyalty programs private communication channels and digital product passport solutions to meet regulatory requirements in Europe and other jurisdictions. The K-Project division sells its AI tools to health care providers law enforcement agencies government departments educational institutions shipping logistics firms and travel companies seeking language translation or sports performance analytics. At present the company has identified one specific customer that is receiving AI persona coding services from the K-Project division to meet the client's operational needs.