As of September 17, 2026, GoPro's top three insider holders are William George Brumder (TenPercentOwner, 10.84Mn shares), Nicholas Woodman (Ceo, Chairman Of The Board, 1.13Mn shares), Brian Mcgee (President And Coo, 947.12K shares).
| # | Insider | Position | Direct | Indirect | Total | Share of Insiders | Last Filed |
|---|---|---|---|---|---|---|---|
| 1 | William George Brumder | TenPercentOwner | 10,838,000 | 0 | 10,838,000 | 59.5% | 26 Sep, 2025 |
| 2 | Brian Mcgee | President And Coo | 947,123 | 0 | 947,123 | 5.2% | 22 May, 2026 |
| 3 | Dean Jahnke | Svp, Global Sales, Cm, Re | 807,334 | 0 | 807,334 | 4.4% | 19 May, 2026 |
| 4 | Nicholas Woodman | Ceo, Chairman Of The Board | 792,059 | 0 | 792,059 | 4.4% | 19 Feb, 2026 |
| 5 | Vincent G. Nakayama | Svp, Engineering | 735,932 | 0 | 735,932 | 4.0% | 19 Nov, 2025 |
| 6 | Susan M Lyne | Director | 449,100 | 0 | 449,100 | 2.5% | 04 Jun, 2026 |
| 7 | Shaz Kahng | Director | 424,455 | 0 | 424,455 | 2.3% | 04 Jun, 2026 |
| 8 | Jason Christopher Stephen | Svp, General Counsel | 380,007 | 0 | 380,007 | 2.1% | 19 Aug, 2026 |
| 9 | Tyrone Ahmad-Taylor | Director | 363,645 | 0 | 363,645 | 2.0% | 04 Jun, 2026 |
| 10 | Brian Robert Tratt | Svp, Chief Financial Officer | 332,769 | 0 | 332,769 | 1.8% | 19 Aug, 2026 |
| 11 | Eve T. Saltman | Svp, Corp/Bus Dev, Clo, Sec | 288,895 | 0 | 288,895 | 1.6% | 19 May, 2025 |
| 12 | Miguel A Lopez | Director | 278,180 | 0 | 278,180 | 1.5% | 04 Jun, 2026 |
| 13 | S Aimee Lapic | Svp, Chf. Digital Mktg. Off | 276,062 | 0 | 276,062 | 1.5% | 18 May, 2022 |
| 14 | Michael C. Dennison | Director | 237,539 | 0 | 237,539 | 1.3% | 04 Jun, 2026 |
| 15 | Hogue Emily S. Culp | Director | 237,539 | 0 | 237,539 | 1.3% | 04 Jun, 2026 |
| 16 | Peter C Gotcher | Director | 209,840 | 0 | 209,840 | 1.2% | 06 Jun, 2024 |
| 17 | Charles Lafrades | Chief Accounting Officer | 161,556 | 0 | 161,556 | 0.9% | 19 Aug, 2026 |
| 18 | Kevin Hinge | Svp, Chief Supply Chain Off. | 133,197 | 0 | 133,197 | 0.7% | 17 May, 2023 |
| 19 | Kenneth A Goldman | Director | 86,660 | 0 | 86,660 | 0.5% | 06 Jun, 2024 |
| 20 | Alexander J Lurie | Director | 80,992 | 0 | 80,992 | 0.4% | 06 Jun, 2024 |
| 21 | Lauren Zalaznick | Director | 77,053 | 0 | 77,053 | 0.4% | 08 Jun, 2023 |
| 22 | Frederic Welts | Director | 45,134 | 0 | 45,134 | 0.2% | 08 Jun, 2023 |
| 23 | James Lanzone | Director | 23,459 | 0 | 23,459 | 0.1% | 09 Jun, 2022 |
Each row is that insider’s most recently reported position, from Form 4 filings over the last 60 months — which is why this total does not tie to the quarterly series above, where a quarter counts only the insiders who filed in it. Shares held through a fund or institutional portfolio are counted on the institutional ownership page instead.
| Date | Insider | Position | Transaction | Shares | Price | Value | Shares Held After | Ownership |
|---|---|---|---|---|---|---|---|---|
| 17 Aug, 2026 | Jason Christopher Stephen | Svp, General Counsel | Disposed F | 1,317 | $0.61 | $809 | 380,007 | Direct |
| 17 Aug, 2026 | Charles Lafrades | Chief Accounting Officer | Disposed F | 2,894 | $0.61 | $1.78K | 161,556 | Direct |
| 17 Aug, 2026 | Brian Robert Tratt | Svp, Chief Financial Officer | Disposed F | 2,871 | $0.61 | $1.76K | 332,769 | Direct |
| 09 Jul, 2026 | Nicholas Woodman | Ceo, Chairman Of The Board | Acquired P | 19,280,205 | $0.00 | $0 | 19,280,205 | Indirect |
| 02 Jun, 2026 | Miguel A Lopez | Director | Acquired A | 110,181 | $0.00 | $0 | 278,180 | Direct |
| 02 Jun, 2026 | Michael C. Dennison | Director | Acquired A | 110,181 | $0.00 | $0 | 237,539 | Direct |
| 02 Jun, 2026 | Tyrone Ahmad-Taylor | Director | Acquired A | 110,181 | $0.00 | $0 | 363,645 | Direct |
| 02 Jun, 2026 | Shaz Kahng | Director | Acquired A | 110,181 | $0.00 | $0 | 424,455 | Direct |
| 02 Jun, 2026 | Susan M Lyne | Director | Acquired A | 110,181 | $0.00 | $0 | 449,100 | Direct |
| 02 Jun, 2026 | Hogue Emily S. Culp | Director | Acquired A | 110,181 | $0.00 | $0 | 237,539 | Direct |
| 20 May, 2026 | Brian Mcgee | President And Coo | Disposed S | 130,631 | $0.97 | $127.09K | 947,123 | Direct |
| 15 May, 2026 | Brian Robert Tratt | Chief Financial Officer | Acquired A | 25,799 | $0.00 | $0 | 125,049 | Direct |
| 15 May, 2026 | Brian Mcgee | President And Coo | Acquired A | 432,432 | $0.00 | $0 | 1,121,078 | Direct |
| 15 May, 2026 | Charles Lafrades | Chief Accounting Officer | Acquired A | 30,042 | $0.00 | $0 | 151,643 | Direct |
| 15 May, 2026 | Dean Jahnke | Svp, Global Sales, Cm, Re | Acquired A | 270,270 | $0.00 | $0 | 833,164 | Direct |
| 15 May, 2026 | Jason Christopher Stephen | Svp, General Counsel | Acquired A | 7,405 | $0.00 | $0 | 141,947 | Direct |
| 15 May, 2026 | Dean Jahnke | Svp, Global Sales, Cm, Re | Disposed F | 25,830 | $1.11 | $28.67K | 807,334 | Direct |
| 15 May, 2026 | Jason Christopher Stephen | Svp, General Counsel | Acquired A | 270,270 | $0.00 | $0 | 412,217 | Direct |
| 15 May, 2026 | Brian Robert Tratt | Chief Financial Officer | Acquired A | 216,216 | $0.00 | $0 | 341,265 | Direct |
| 15 May, 2026 | Charles Lafrades | Chief Accounting Officer | Acquired A | 25,000 | $0.00 | $0 | 176,643 | Direct |