As of March 23, 2026, GoPro's top three insider holders are William George Brumder (TenPercentOwner, 10.84Mn shares), Nicholas Woodman (Ceo, Chairman Of The Board, 1.13Mn shares), Nicholas Woodman (Ceo, Chairman Of The Board, 792.06K shares).
| Holder | Position | Shares (Direct) | Shares (Indirect) | Report Date |
|---|---|---|---|---|
| William George Brumder | 10,838,000 | 0 | 26 Sep, 2025 | |
| Nicholas Woodman | Ceo, Chairman Of The Board | 0 | 1,129,944 | 13 Nov, 2025 |
| Nicholas Woodman | Ceo, Chairman Of The Board | 792,059 | 0 | 19 Feb, 2026 |
| Vincent G. Nakayama | Svp, Engineering | 735,932 | 0 | 19 Nov, 2025 |
| Brian Mcgee | Evp, Cfo And Coo | 688,646 | 0 | 24 Feb, 2026 |
| Dean Jahnke | Svp, Global Sales, Cm, Re | 562,894 | 0 | 19 Feb, 2026 |
| Susan M Lyne | 338,919 | 0 | 05 Jun, 2025 | |
| Shaz Kahng | 314,274 | 0 | 05 Jun, 2025 | |
| Eve T. Saltman | Svp, Corp/Bus Dev, Clo, Sec | 288,895 | 0 | 19 May, 2025 |
| S Aimee Lapic | Svp, Chf. Digital Mktg. Off | 276,062 | 0 | 18 May, 2022 |
| Tyrone Ahmad-Taylor | 253,464 | 0 | 05 Jun, 2025 | |
| Miguel A Lopez | 167,999 | 0 | 05 Jun, 2025 | |
| Jason Christopher Stephen | Svp, General Counsel | 134,542 | 0 | 19 Feb, 2026 |
| Kevin Hinge | Svp, Chief Supply Chain Off. | 133,197 | 0 | 17 May, 2023 |
| Hogue Emily S. Culp | 127,358 | 0 | 05 Jun, 2025 | |
| Michael C. Dennison | 127,358 | 0 | 05 Jun, 2025 | |
| Frederic Welts | 0 | 127,169 | 11 May, 2022 | |
| Charles Lafrades | Chief Accounting Officer | 121,601 | 0 | 19 Feb, 2026 |
| James Lanzone | 0 | 118,374 | 13 May, 2021 | |
| Lauren Zalaznick | 0 | 86,946 | 21 Feb, 2023 | |
| Kenneth A Goldman | 86,660 | 0 | 06 Jun, 2024 | |
| Alexander J Lurie | 80,992 | 0 | 06 Jun, 2024 | |
| Lauren Zalaznick | 77,053 | 0 | 08 Jun, 2023 | |
| Frederic Welts | 45,134 | 0 | 08 Jun, 2023 | |
| James Lanzone | 23,459 | 0 | 09 Jun, 2022 |
* Please note that the shares above only reflect shares from the fund portfolio and the institutional portfolio. Shares from the personal portfolio are excluded from this Institutional Ownership Page. See these insiders' latest transactions here on Insider Page.
| Transaction Date | Insider Name | Security Class | Transaction Type | Shares Traded | Price | Shares Remaining | Ownership | Code |
|---|---|---|---|---|---|---|---|---|
| 20 Feb, 2026 | Brian Mcgee | Class A Common Stock | D | 59,509 | $0.79 | 688,646 | D | S |
| 17 Feb, 2026 | Charles Lafrades | Class A Common Stock | D | 6,386 | $0.81 | 121,601 | D | F |
| 17 Feb, 2026 | Dean Jahnke | Class A Common Stock | D | 13,167 | $0.81 | 562,894 | D | F |
| 17 Feb, 2026 | Brian Mcgee | Class A Common Stock | D | 25,735 | $0.81 | 748,155 | D | F |
| 17 Feb, 2026 | Nicholas Woodman | Class A Common Stock | D | 10,855 | $0.81 | 792,059 | D | F |
| 17 Feb, 2026 | Jason Christopher Stephen | Class A Common Stock | D | 3,779 | $0.81 | 139,935 | D | F |
| 18 Feb, 2026 | Jason Christopher Stephen | Class A Common Stock | D | 5,393 | $0.80 | 134,542 | D | S |
| 20 Nov, 2025 | Brian Mcgee | Class A Common Stock | D | 4,579 | $1.57 | 773,890 | D | S |
| 18 Nov, 2025 | Jason Christopher Stephen | Class A Common Stock | D | 26,011 | $1.52 | 143,714 | D | S |
| 17 Nov, 2025 | Brian Mcgee | Class A Common Stock | D | 1,505 | $1.54 | 778,469 | D | F |
| 17 Nov, 2025 | Dean Jahnke | Class A Common Stock | D | 792 | $1.54 | 573,561 | D | F |
| 17 Nov, 2025 | Nicholas Woodman | Class A Common Stock | D | 9,188 | $1.54 | 802,914 | D | F |
| 17 Nov, 2025 | Vincent G. Nakayama | Class A Common Stock | D | 31,714 | $1.54 | 735,932 | D | F |
| 10 Nov, 2025 | Nicholas Woodman | Class A Common Stock | A | 1,129,944 | $1.77 | 1,129,944 | I | A |
| 19 Sep, 2025 | William George Brumder | Class A common stock | D | 12,000 | $2.49 | 10,838,000 | D | S |
| 20 Aug, 2025 | Brian Mcgee | Class A Common Stock | D | 150,043 | $1.24 | 779,974 | D | S |
| 15 Aug, 2025 | Dean Jahnke | Class A Common Stock | D | 792 | $1.35 | 574,353 | D | F |
| 15 Aug, 2025 | Charles Lafrades | Class A Common Stock | D | 5,548 | $1.35 | 127,987 | D | F |
| 15 Aug, 2025 | Jason Christopher Stephen | Class A Common Stock | A | 113,208 | $0.00 | 170,509 | D | A |
| 15 Aug, 2025 | Nicholas Woodman | Class A Common Stock | D | 9,192 | $1.35 | 812,102 | D | F |