Global-E Online Ltd. was incorporated in February 2013 under the Companies Law in the State of Israel and commenced operations at that time. The company provides a technology platform that enables merchants to sell to shoppers across borders by offering localized pricing payment options duty and tax calculations shipping services and after sales support. Its solutions create a seamless shopper experience that feels local while allowing merchants to manage international sales from a single integrated system.

The company generates revenue primarily from two streams service fees and fulfillment services. Service fees represent charges for the platform’s technology and value added services while fulfillment fees cover costs related to shipping handling and related logistics. In 2023 service fees accounted for 46 percent of total revenue and fulfillment services for 54 percent. By 2025 the mix remained stable with service fees at 47 percent and fulfillment services at 53 percent. The company also reports gross merchandise value which reached 6 569 million dollars in 2025 reflecting the volume of transactions processed through its platform.

The company operates through the following segments: Service Fees and Fulfillment Services.

• The Service Fees segment includes revenue from the core platform technology data driven insights and value added offerings such as demand generation and duty drawback services that help merchants improve conversion and manage cross border trade costs.

• The Fulfillment Services segment covers revenue from shipping handling customs clearance and related logistics that enable merchants to deliver goods to international buyers while assuming responsibility for duties taxes and carrier management.

Global-E Online Ltd. positions itself as a leading provider of end to end cross border e commerce enablement solutions. It differentiates itself through a proprietary technology stack extensive data driven insights known as Smart Insights and a deep network of carrier and payment partners. Competitors include in house D2C initiatives alternative cross border platforms legacy distributors and non D2C online channels. The company’s competitive advantages stem from its global scale its ability to absorb foreign exchange and fraud risks and its sticky relationships with merchants that grow alongside the platform.

The company serves a diverse base of merchants ranging from emerging small and mid size businesses to large global brands. As of December 31 2025 it had 1 547 enterprise merchants on its core platform and thousands of additional merchants through the Shopify Managed Markets arrangement. These merchants operate across sectors such as fashion luxury electronics cosmetics and home goods and they originate from regions including North America Europe and Asia Pacific.