Fox Factory Holding Corp (NASDAQ: FOXF)

Fox Factory Holding Corp designs, engineers, manufactures, and markets performance-defining suspension products, protective apparel, and performance-enhancing components for high-performance vehicles, sports, and outdoor enthusiasts. The company serves markets in powersports, automotive aftermarket, and specialty sports industries. Its products are engineered to enhance durability, handling, and performance under extreme conditions, supporting both original equipment manufacturer and aftermarket applications.

Fox Factory Holding Corp generates revenue primarily through the sale of suspension systems, shocks, forks, protective gear, and related components. The company sells directly to distributors, dealers, and original equipment manufacturers, as well as through its own retail channels. Revenue is driven by demand in powersports, automotive aftermarket, and specialty sports segments, with sales influenced by product innovation, brand reputation, and customer engagement in performance-oriented markets.

The company operates through the following segments: Powered Vehicles Group, Aftermarket Applications Group, and Specialty Sports Group.

• Powered Vehicles Group: This segment focuses on suspension products and components for powersports vehicles, including motorcycles, ATVs, UTVs, and snowmobiles. It supplies both original equipment manufacturers and the aftermarket with products such as FOX shocks, forks, and suspension kits. The segment includes the FOX brand, which is widely recognized in powersports for high-performance damping technology.

• Aftermarket Applications Group: This segment provides suspension solutions, lift kits, and related components for light trucks, SUVs, and off-road vehicles in the automotive aftermarket. It includes products under the FOX and Race Face brands, offering performance upgrades for vehicle lift, handling, and durability. The segment serves customers seeking to enhance vehicle capability for off-road and overland use.

• Specialty Sports Group: This segment designs and manufactures protective apparel, helmets, goggles, and performance gear for mountain biking, motocross, and other action sports. It includes brands such as FOX Racing, Fox Head, and RACE FACE, offering helmets, jerseys, gloves, and goggles. The segment emphasizes safety, performance, and style for athletes and enthusiasts in competitive and recreational sports.

Fox Factory Holding Corp holds a strong position in the performance suspension and protective gear markets, competing with companies such as Fox Corporation (no relation), Öhlins, KYB, Showa, and Shimano in suspension systems, and brands like Troy Lee Designs, Bell, and Oakley in protective gear. The company’s competitive advantages include its established brand reputation, engineering innovation, deep relationships with professional athletes and racing teams, and a reputation for high-quality, durable products used in extreme conditions.

Fox Factory Holding Corp serves a diverse customer base including original equipment manufacturers in powersports and automotive sectors, professional racing teams, authorized dealers and distributors, and end-user consumers. Specific customers include major powersports OEMs such as Polaris, Yamaha, and Honda, as well as automotive manufacturers like Ford and Stellantis for aftermarket applications. The company also sells directly to consumers through its website and retail partners, serving athletes, off-road enthusiasts, and performance-oriented individuals globally.