Flexsteel Industries, Inc. is one of the largest manufacturers, importers, and marketers of residential furniture products in the United States. The company offers a wide variety of products including sofas, loveseats, chairs, reclining rocking chairs, swivel rockers, sofa beds, convertible bedding units, occasional tables, desks, dining tables and chairs, kitchen storage, bedroom furniture and outdoor furniture. A key component in many upholstered items is the steel drop in…
Flexsteel Industries, Inc. is one of the largest manufacturers, importers, and marketers of residential furniture products in the United States. The company offers a wide variety of products including sofas, loveseats, chairs, reclining rocking chairs, swivel rockers, sofa beds, convertible bedding units, occasional tables, desks, dining tables and chairs, kitchen storage, bedroom furniture and outdoor furniture. A key component in many upholstered items is the steel drop in seat spring that gives the firm its name. Flexsteel distributes its goods through an online channel and a direct sales force covering the United States.
The company generates revenue by selling the furniture it manufactures and imports. Its product line covers living room, dining room, bedroom and outdoor furnishings that are sold to consumers through its online platform and via its direct sales representatives. Revenue is derived from the sale of these goods to individual households and to retail partners who resell the items.
Flexsteel Industries, Inc. operates through a single reportable segment. The company refers to this segment as its furniture products business.
• Furniture products: This segment involves the distribution of manufactured and imported products consisting of a broad line of furniture for the residential market.
The residential furniture industry is highly competitive with many United States and foreign manufacturers, none of which holds a dominant market share. Flexsteel competes on the basis of style, quality, comfort, price, delivery, service and durability. The company cites its patented guaranteed for life Blue Steel Spring, its manufacturing and sourcing capabilities, its facility locations, its commitment to customers, product quality, delivery, service, value and the experience of its production, sales, marketing and management teams as key competitive advantages.
Flexsteel serves individual consumers who purchase furniture for their homes through its online channel and direct sales force. The company also supplies furniture to retailers and distributors who then resell the products to end users.
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Sector: Consumer Cyclical Industry: Furnishings, Fixtures & Appliances CIK: 0000037472