Ezagoo Limited operates through its subsidiary Beijing Ezagoo Zhicheng Internet Technology Limited to provide digital advertising services on its Xindian mobile application, facilitate electronic commerce trading of goods via the ZCZX WeChat mini program, and offer value added services on the LSM WeChat mini program.
The company’s activities center on building a health industry chain that spans beauty, food and agricultural products for Chinese consumers.
Ezagoo…
Ezagoo Limited operates through its subsidiary Beijing Ezagoo Zhicheng Internet Technology Limited to provide digital advertising services on its Xindian mobile application, facilitate electronic commerce trading of goods via the ZCZX WeChat mini program, and offer value added services on the LSM WeChat mini program.
The company’s activities center on building a health industry chain that spans beauty, food and agricultural products for Chinese consumers.
Ezagoo Limited’s core business lies in digital marketing, online retail and technology enabled services within China’s internet sector.
Revenue is generated from three primary streams: advertisement income from displaying ads on the Xindian app, trading income from facilitating the sale of goods on the ZCZX WeChat platform, and commission income from providing value added services on the LSM WeChat mini program.
Advertisement income was earned from January 2022 through April 2023, trading income commenced in September 2022, and commission income was recorded from November 2022 until March 2023.
The company also plans to monetize its planned health industry initiatives under the Xin Beauty, Xin Food and Xin Farm brands.
Ezagoo Limited operates in a highly competitive Chinese digital advertising and electronic commerce landscape, facing rivals such as TikTok, RED (Xiaohongshu), Taobao, JD.com and Pinduoduo.
The low barriers to entry in these markets mean that new competitors appear frequently, pressuring incumbents to innovate on price and features.
The company differentiates itself by concentrating on medical beauty and anti aging niches, leveraging blockchain based technology and integrating short video social functions into its Xindian platform to attract a targeted user base.
The company serves advertisers seeking to promote products to Chinese mobile users, merchants who sell goods through the ZCZX WeChat mini program, and consumers who purchase health beauty, food and agricultural items via its LSM WeChat platform and planned Xin Beauty, Xin Food and Xin Farm offerings.
No specific customer names are disclosed in the filing.
Sector:TechnologySector rationaleThe company's primary revenue streams are derived from digital advertising on its Xindian app and commission/value-added services via WeChat mini programs, which fall under Digital Advertising and Digital Marketplaces in the Technology sector. A secondary sector of Consumer Discretionary is justified because the company also generates trading income from the electronic commerce sale of goods (online retail) and is building a health and beauty industry chain.Industries:Digital AdvertisingTechnologyPrimaryThe company generates advertisement income from displaying ads on its Xindian mobile application, serving advertisers seeking to promote products to Chinese mobile users.Digital MarketplacesTechnologySecondaryThe company facilitates electronic commerce trading of goods via the ZCZX WeChat mini program, generating trading income by connecting merchants and consumers.Classified using BQ-MICSCIK: 0001752372