Ugg was Deckers Outdoor’s largest segment in fiscal 2025, bringing in $2.53B of $4.99B (51%).
| Segment | FY 2009 | FY 2010 | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ugg | — | $1.93B | $2.24B | $2.53B | |||||||||||||
| Hoka | — | $1.41B | $1.81B | $2.23B | |||||||||||||
| Hoka Brand | $628.67M | — | — | — | |||||||||||||
| Hoka Brand Wholesale | — | — | — | — | |||||||||||||
| Direct-To-Consumer | $1.21B | — | — | — | |||||||||||||
| Ugg Brand | $1.09B | — | — | — | |||||||||||||
| Ugg Wholesale | — | — | — | — | |||||||||||||
| Uggwholesale | — | — | — | — | |||||||||||||
| Other Brands | — | $285.16M | $241.89M | $221.17M | |||||||||||||
| Retail Stores | — | — | — | — | |||||||||||||
| Teva Brand Wholesale | $129.09M | — | — | — | |||||||||||||
| Teva Wholesale | — | — | — | — | |||||||||||||
| Ecommerce | — | — | — | — | |||||||||||||
| Sanuk Brand | $30.32M | — | — | — | |||||||||||||
| Sanuk Wholesale | — | — | — | — | |||||||||||||
| Sanuk Brand Wholesale | — | — | — | — | |||||||||||||
| Other Wholesale | $60.57M | — | — | — | |||||||||||||
| Other Brands Wholesale | — | — | — | — | |||||||||||||
| Total | $3.15B | $3.63B | $4.29B | $4.99B |
Deckers Outdoor brought in $4.99B from its three segments in fiscal 2025, the year ended March 31, 2025. That was up 16.3% from $4.29B in fiscal 2024. Ugg was the largest at $2.53B (50.8%), ahead of Hoka at $2.23B (44.8%) and Other Brands at $221.17M (4.4%).
Compared with fiscal 2024, Hoka grew fastest, up 23.6% to $2.23B, while Other Brands fell the most, down 8.6% to $221.17M.
Deckers Outdoor began breaking out Ugg in fiscal 2023, Hoka in fiscal 2023 and Other Brands in fiscal 2023. Deckers Outdoor stopped reporting Direct-To-Consumer ($1.21B in fiscal 2022), Ugg Brand ($1.09B in fiscal 2022), Hoka Brand ($628.67M in fiscal 2022) and three others as separate segments.
Wholesale was Deckers Outdoor’s largest revenue line in fiscal 2025, bringing in $2.86B of $4.99B (57%).
| Contract with Customer, Sales Channel | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|
| Wholesale | $1.94B | $2.16B | $2.43B | $2.86B | |||||
| Direct-To-Consumer | $1.21B | $1.47B | $1.86B | $2.13B | |||||
| Directly To Consumer | — | — | — | — | |||||
| Total | $3.15B | $3.63B | $4.29B | $4.99B |
Deckers Outdoor brought in $4.99B from its two revenue lines in fiscal 2025, the year ended March 31, 2025. That was up 16.3% from $4.29B in fiscal 2024. Wholesale was the largest at $2.86B (57.3%), ahead of Direct-To-Consumer at $2.13B (42.7%).
Compared with fiscal 2024, Wholesale grew 17.4% to $2.86B and Direct-To-Consumer grew 14.8% to $2.13B. From fiscal 2022 to 2025, combined revenue from these revenue lines grew from $3.15B to $4.99B, a compound annual growth rate of 16.5%. Wholesale's share of the total fell from 61.5% to 57.3%.
United States was Deckers Outdoor’s largest region in fiscal 2025, bringing in $3.19B of $4.99B (64%).
| Geography | FY 2024 | FY 2025 |
|---|---|---|
| United States | $2.86B | $3.19B |
| International | $1.42B | $1.80B |
| Total | $4.29B | $4.99B |
Deckers Outdoor brought in $4.99B from its two regions in fiscal 2025, the year ended March 31, 2025. That was up 16.3% from $4.29B in fiscal 2024. United States was the largest at $3.19B (63.9%), ahead of International at $1.80B (36.1%).
Compared with fiscal 2024, International grew 26.3% to $1.80B and United States grew 11.3% to $3.19B.
Deckers Outdoor (DECK) reports its revenue by segment, by contract with customer, sales channel and by geography. In fiscal 2025, Ugg was its largest segment, bringing in $2.53B (50.8% of the total), followed by Hoka at $2.23B (44.8%).
Ugg was Deckers Outdoor's largest segment in fiscal 2025, bringing in $2.53B, or 50.8% of the $4.99B total across its three segments.
Wholesale was Deckers Outdoor's largest revenue line in fiscal 2025, bringing in $2.86B, or 57.3% of the $4.99B total across its two revenue lines.
United States was Deckers Outdoor's largest region in fiscal 2025, bringing in $3.19B, or 63.9% of the $4.99B total across its two regions.
Among Deckers Outdoor's segments that make up at least 2% of revenue, Hoka grew fastest in fiscal 2025, up 23.6% from $1.81B to $2.23B.
Every figure comes from Deckers Outdoor's annual financial filings, as reported. Each line keeps the name Deckers Outdoor gives it, and years follow its fiscal calendar.
Deckers Outdoor's revenue by segment goes back to fiscal 2009, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.