Wholesale was Deckers Outdoor’s largest revenue line in fiscal 2025, bringing in $2.86B of $4.99B (57%).
| Contract with Customer, Sales Channel | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|
| Wholesale | $1.22B | $2.16B | $2.43B | $2.86B | |||||
| Direct-To-Consumer | $1.21B | $1.47B | $1.86B | $2.13B | |||||
| Directly To Consumer | — | — | — | — | |||||
| Total | $2.43B | $3.63B | $4.29B | $4.99B |
Deckers Outdoor brought in $4.99B from its two revenue lines in fiscal 2025, the year ended March 31, 2025. That was up 16.3% from $4.29B in fiscal 2024. Wholesale was the largest at $2.86B (57.3%), ahead of Direct-To-Consumer at $2.13B (42.7%).
Compared with fiscal 2024, Wholesale grew 17.4% to $2.86B and Direct-To-Consumer grew 14.8% to $2.13B. From fiscal 2022 to 2025, combined revenue from these revenue lines grew from $2.43B to $4.99B, a compound annual growth rate of 27.1%. Wholesale's share of the total rose from 50.1% to 57.3%.
Ugg was Deckers Outdoor’s largest segment in fiscal 2025, bringing in $2.53B of $4.99B (51%).
| Statement Business Segments | FY 2009 | FY 2010 | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ugg | — | $1.93B | $2.24B | $2.53B | |||||||||||||
| Hoka | — | $1.41B | $1.81B | $2.23B | |||||||||||||
| Hoka Brand | $628.67M | — | — | — | |||||||||||||
| Hoka Brand Wholesale | — | — | — | — | |||||||||||||
| Direct-To-Consumer | $1.21B | — | — | — | |||||||||||||
| Ugg Brand | $1.09B | — | — | — | |||||||||||||
| Ugg Wholesale | — | — | — | — | |||||||||||||
| Salesrevenuegoodsnet | — | — | — | — | |||||||||||||
| Sales Revenue, Goods, Net | — | — | — | — | |||||||||||||
| Other Brands | — | $285.16M | $241.89M | $221.17M | |||||||||||||
| Retail Stores | — | — | — | — | |||||||||||||
| Teva Brand Wholesale | $129.09M | — | — | — | |||||||||||||
| Teva Wholesale | — | — | — | — | |||||||||||||
| Ecommerce | — | — | — | — | |||||||||||||
| Sanuk Brand | $30.32M | — | — | — | |||||||||||||
| Sanuk Wholesale | — | — | — | — | |||||||||||||
| Sanuk Brand Wholesale | — | — | — | — | |||||||||||||
| Other Wholesale | $60.57M | — | — | — | |||||||||||||
| Other Brands Wholesale | — | — | — | — | |||||||||||||
| Total | $3.15B | $3.63B | $4.29B | $4.99B |
Deckers Outdoor brought in $4.99B from its three segments in fiscal 2025, the year ended March 31, 2025. That was up 16.3% from $4.29B in fiscal 2024. Ugg was the largest at $2.53B (50.8%), ahead of Hoka at $2.23B (44.8%) and Other Brands at $221.17M (4.4%).
Compared with fiscal 2024, Hoka grew fastest, up 23.6% to $2.23B, while Other Brands fell the most, down 8.6% to $221.17M.
Deckers Outdoor began breaking out Ugg in fiscal 2023, Hoka in fiscal 2023 and Other Brands in fiscal 2023. Deckers Outdoor stopped reporting Direct-To-Consumer ($1.21B in fiscal 2022), Ugg Brand ($1.09B in fiscal 2022), Hoka Brand ($628.67M in fiscal 2022) and three others as separate segments.
Deckers Outdoor (DECK) reports its revenue by contract with customer, sales channel and by statement business segments. In fiscal 2025, Wholesale was its largest revenue line, bringing in $2.86B (57.3% of the total), followed by Direct-To-Consumer at $2.13B (42.7%).
Wholesale was Deckers Outdoor's largest revenue line in fiscal 2025, bringing in $2.86B, or 57.3% of the $4.99B total across its two revenue lines.
Ugg was Deckers Outdoor's largest segment in fiscal 2025, bringing in $2.53B, or 50.8% of the $4.99B total across its three segments.
Wholesale grew faster than Direct-To-Consumer in fiscal 2025, up 17.4% from $2.43B to $2.86B. Direct-To-Consumer grew 14.8% to $2.13B.
Every figure comes from Deckers Outdoor's annual financial filings, as reported. Each line keeps the name Deckers Outdoor gives it, and years follow its fiscal calendar.
Deckers Outdoor's revenue by contract with customer, sales channel goes back to fiscal 2017, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.