Cirrus Logic, Inc. designs low power high precision mixed signal processing solutions that enable innovative user experiences for mobile and consumer devices. The company was incorporated in California in 1984, became a public company in 1989 and was reincorporated in the State of Delaware in February 1999. Its primary facility which houses engineering sales marketing and administrative functions is located in Austin Texas. Cirrus Logic maintains additional offices in the…
Cirrus Logic, Inc. designs low power high precision mixed signal processing solutions that enable innovative user experiences for mobile and consumer devices. The company was incorporated in California in 1984, became a public company in 1989 and was reincorporated in the State of Delaware in February 1999. Its primary facility which houses engineering sales marketing and administrative functions is located in Austin Texas. Cirrus Logic maintains additional offices in the United States United Kingdom Taiwan the Peoples Republic of China South Korea Japan and Singapore. The firm focuses on creating components that improve audio quality haptic feedback camera control and power management in products such as smartphones laptops tablets wearables automotive entertainment systems and professional audio gear. Its technology portfolio includes amplifiers codecs smart codecs analog to digital converters digital to analog converters standalone digital signal processors camera controllers haptic sensors and power management integrated circuits.
Cirrus Logic generates revenue by selling its integrated circuits to original equipment manufacturers and contract makers that incorporate the components into finished products. The company’s product lines are divided into Audio and High Performance Mixed Signal categories. Audio products include amplifiers codecs smart codecs converters and digital signal processors that are used in smartphones personal computers tablets headphones home theater systems and automotive infotainment. High Performance Mixed Signal products comprise camera controllers for autofocus and image stabilization haptic actuators for tactile feedback and power management ICs that monitor battery health and regulate charging cycles. Sales are executed through a direct sales force stationed in California Texas and other domestic locations as well as through international sales offices in Japan China Singapore South Korea Taiwan and the United Kingdom. Indirect channels rely on distributors and third party representatives that serve regional markets. The firm’s revenue is derived from both domestic and international shipments with a significant portion coming from Asia due to the concentration of manufacturing hubs there.
The company operates through the following segment:
• The Cirrus Logic segment engages in the research development design marketing and sale of low power high precision mixed signal integrated circuits. It conducts extensive circuit design simulation and validation to create products that meet stringent power consumption and performance specifications. The segment works with third party foundries such as GlobalFoundries and TSMC for wafer fabrication and with external assembly and test partners for packaging and final testing. It maintains a global sales and technical support organization that assists customers with integration validation and mass production ramp up. The segment also manages a substantial patent portfolio that protects its innovations and supports licensing activities when appropriate.
Cirrus Logic holds a strong position in the global market for smartphone audio components where it is often cited as a leading supplier alongside AKM Semiconductor Analog Devices and Qualcomm. The company’s competitive advantages arise from its deep expertise in low power design high precision signal processing and a robust intellectual property portfolio that includes thousands of patents covering analog and mixed signal techniques. It benefits from long standing relationships with major original equipment manufacturers which enable it to secure design wins early in product development cycles and to increase content over successive generations of devices. The firm also leverages its system level understanding to offer combined audio and high performance mixed signal solutions that simplify bill of materials for customers. While competition exists from numerous semiconductor providers the company’s focus on specialized niches and its ability to deliver differentiated performance help it maintain market share and pricing power.
The company serves a diverse base of customers that are primarily large electronics manufacturers and contract manufacturers. Its most significant customer is Apple Inc which accounted for approximately eighty nine percent of net sales in the latest fiscal year. No other single customer exceeded ten percent of revenue in any of the recent years. In addition to Apple Cirrus Logic supplies components to other smartphone makers personal computer manufacturers tablet producers wearable device creators and automotive electronics firms. The company also has revenue from manufacturers of professional audio equipment home entertainment systems and industrial sensing applications. Its customer base is geographically spread with a concentration in Asia where most final assembly occurs but with important design centers in North America and Europe. Long term cooperation with customers often results in multi year supply agreements and joint technology development efforts.
Read more ↓
Sector: Technology Industry: Semiconductors CIK: 0000772406