Crocs Brand was Crocs’s largest segment in fiscal 2025, bringing in $3.33B of $4.04B (82%).
| Segment | FY 2010 | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Crocs Brand | $2.66B | $3.01B | $3.28B | $3.33B | ||||||||||||
| Heydude Brand | $895.86M | $949.39M | $824.14M | $714.84M | ||||||||||||
| North America | — | — | — | — | ||||||||||||
| Americas | — | — | — | — | ||||||||||||
| Asia Pacific | — | — | — | — | ||||||||||||
| Asia | — | — | — | — | ||||||||||||
| Emeala | — | — | — | — | ||||||||||||
| Emea | — | — | — | — | ||||||||||||
| Europe | — | — | — | — | ||||||||||||
| Japan | — | — | — | — | ||||||||||||
| Other Businesses | — | — | — | — | ||||||||||||
| Total | $3.55B | $3.96B | $4.10B | $4.04B |
Crocs brought in $4.04B from its two segments in fiscal 2025, the year ended December 31, 2025. That was down 1.5% from $4.10B in fiscal 2024. Crocs Brand was the largest at $3.33B (82.3%), ahead of Heydude Brand at $714.84M (17.7%).
Compared with fiscal 2024, Crocs Brand grew 1.5% to $3.33B, while Heydude Brand fell 13.3% to $714.84M. From fiscal 2022 to 2025, combined revenue from these segments grew from $3.55B to $4.04B, a compound annual growth rate of 4.4%. Crocs Brand's share of the total rose from 74.8% to 82.3%.
Direct-To-Consumer was Crocs’s largest revenue line in fiscal 2025, bringing in $2.10B of $4.04B (52%).
| Contract with Customer, Sales Channel | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|
| Direct-To-Consumer | $1.60B | $1.90B | $2.04B | $2.10B | ||||
| Wholesale | $1.95B | $2.06B | $2.06B | $1.94B | ||||
| Retail | — | — | — | — | ||||
| E-Commerce | — | — | — | — | ||||
| Total | $3.55B | $3.96B | $4.10B | $4.04B |
Crocs brought in $4.04B from its two revenue lines in fiscal 2025, the year ended December 31, 2025. That was down 1.5% from $4.10B in fiscal 2024. Direct-To-Consumer was the largest at $2.10B (52.1%), ahead of Wholesale at $1.94B (47.9%).
Compared with fiscal 2024, Direct-To-Consumer grew 3.3% to $2.10B, while Wholesale fell 6.2% to $1.94B. From fiscal 2022 to 2025, combined revenue from these revenue lines grew from $3.55B to $4.04B, a compound annual growth rate of 4.4%. Direct-To-Consumer's share of the total rose from 45.1% to 52.1%.
United States was Crocs’s largest region in fiscal 2024, bringing in $2.48B of $4.10B (61%).
| Geography | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| North America | $1.55B | — | — | — | |||||||||
| United States | — | $2.44B | $2.57B | $2.48B | |||||||||
| International | $759.44M | $1.12B | $1.39B | $1.62B | |||||||||
| International (1) | — | — | — | — | |||||||||
| Non-Us | — | — | — | — | |||||||||
| Total | $2.31B | $3.55B | $3.96B | $4.10B |
Crocs brought in $4.10B from its two regions in fiscal 2024, the year ended December 31, 2024. That was up 3.5% from $3.96B in fiscal 2023. United States was the largest at $2.48B (60.5%), ahead of International at $1.62B (39.5%).
Compared with fiscal 2023, International grew 16.6% to $1.62B, while United States fell 3.6% to $2.48B.
Crocs stopped reporting North America as a separate region after fiscal 2021, when it brought in $1.55B.
Crocs (CROX) reports its revenue by segment, by contract with customer, sales channel and by geography. In fiscal 2025, Crocs Brand was its largest segment, bringing in $3.33B (82.3% of the total), followed by Heydude Brand at $714.84M (17.7%).
Crocs Brand was Crocs' largest segment in fiscal 2025, bringing in $3.33B, or 82.3% of the $4.04B total across its two segments.
Direct-To-Consumer was Crocs' largest revenue line in fiscal 2025, bringing in $2.10B, or 52.1% of the $4.04B total across its two revenue lines.
United States was Crocs' largest region in fiscal 2024, bringing in $2.48B, or 60.5% of the $4.10B total across its two regions.
Crocs Brand grew faster than Heydude Brand in fiscal 2025, up 1.5% from $3.28B to $3.33B. Heydude Brand fell 13.3% to $714.84M.
Every figure comes from Crocs' annual financial filings, as reported. Each line keeps the name Crocs gives it, and years follow its fiscal calendar.
Crocs' revenue by segment goes back to fiscal 2010, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.