Crocs Brand was Crocs’s largest segment in fiscal 2025, bringing in $1.12B of $1.50B (75%).
| Segment | FY 2010 | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Crocs Brand | $1.00B | $1.12B | $1.19B | $1.12B | ||||||||||||
| North America | — | — | — | — | ||||||||||||
| Americas | — | — | — | — | ||||||||||||
| Heydude Brand | $574.14M | $566.94M | $456.47M | $378.52M | ||||||||||||
| Asia | — | — | — | — | ||||||||||||
| Asia Pacific | — | — | — | — | ||||||||||||
| Emeala | — | — | — | — | ||||||||||||
| Europe | — | — | — | — | ||||||||||||
| Emea | — | — | — | — | ||||||||||||
| Japan | — | — | — | — | ||||||||||||
| Other Businesses | — | — | — | — | ||||||||||||
| Brand Corporate (2) | — | — | — | — | ||||||||||||
| Total | $1.57B | $1.69B | $1.65B | $1.50B |
Crocs brought in $1.50B from its two segments in fiscal 2025, the year ended December 31, 2025. That is less than the $2.85B it reports by contract with customer, sales channel, so these segments do not cover all of its revenue. Crocs Brand was the largest at $1.12B (74.8%), ahead of Heydude Brand at $378.52M (25.2%).
Compared with fiscal 2024, Crocs Brand fell 5.4% to $1.12B and Heydude Brand fell 17.1% to $378.52M.
North America was Crocs’s largest region in fiscal 2025, bringing in $1.71B of $2.31B (74%).
| Geography | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| North America | $1.64B | $1.78B | $1.19B | $1.71B | ||||||||||
| International (1) | — | — | — | — | ||||||||||
| Non-Us | — | — | — | — | ||||||||||
| International | $281.38M | $394.48M | $1.44B | $601.48M | ||||||||||
| United States | — | — | — | — | ||||||||||
| Total | $1.93B | $2.17B | $2.63B | $2.31B |
Crocs brought in $2.31B from its two regions in fiscal 2025, the year ended December 31, 2025. That is less than the $2.85B it reports by contract with customer, sales channel, so these regions do not cover all of its revenue. North America was the largest at $1.71B (74.0%), ahead of International at $601.48M (26.0%).
Compared with fiscal 2024, North America grew 43.8% to $1.71B, while International fell 58.4% to $601.48M.
Direct-To-Consumer was Crocs’s largest revenue line in fiscal 2025, bringing in $1.50B of $2.85B (53%).
| Contract with Customer, Sales Channel | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|
| Direct-To-Consumer | $1.00B | $1.51B | $1.56B | $1.50B | ||||
| Wholesale | $733.09M | $1.41B | $1.42B | $1.35B | ||||
| Retail | — | — | — | — | ||||
| E-Commerce | — | — | — | — | ||||
| Total | $1.73B | $2.91B | $2.98B | $2.85B |
Crocs brought in $2.85B from its two revenue lines in fiscal 2025, the year ended December 31, 2025. That was down 4.1% from $2.98B in fiscal 2024. Direct-To-Consumer was the largest at $1.50B (52.7%), ahead of Wholesale at $1.35B (47.3%).
Compared with fiscal 2024, Direct-To-Consumer fell 3.4% to $1.50B and Wholesale fell 4.8% to $1.35B. From fiscal 2022 to 2025, combined revenue from these revenue lines grew from $1.73B to $2.85B, a compound annual growth rate of 18.1%. Direct-To-Consumer's share of the total fell from 57.7% to 52.7%.
Crocs (CROX) reports its revenue by segment, by geography and by contract with customer, sales channel. In fiscal 2025, Crocs Brand was its largest segment, bringing in $1.12B (74.8% of the total), followed by Heydude Brand at $378.52M (25.2%).
Crocs Brand was Crocs' largest segment in fiscal 2025, bringing in $1.12B, or 74.8% of the $1.50B total across its two segments.
North America was Crocs' largest region in fiscal 2025, bringing in $1.71B, or 74.0% of the $2.31B total across its two regions.
Direct-To-Consumer was Crocs' largest revenue line in fiscal 2025, bringing in $1.50B, or 52.7% of the $2.85B total across its two revenue lines.
North America grew faster than International in fiscal 2025, up 43.8% from $1.19B to $1.71B. International fell 58.4% to $601.48M.
Every figure comes from Crocs' annual financial filings, as reported. Each line keeps the name Crocs gives it, and years follow its fiscal calendar.
Crocs' revenue by segment goes back to fiscal 2010, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.