Platform was the largest of Cricut, Inc.’s 3 reported lines in fiscal 2025, at $327.40M — 46% of $708.78M.
| Product and Service | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|
| Products | $355.09M | $257.82M | $207.12M | $188.94M | |||
| Accessories & Materials | — | — | — | — | |||
| Platform | $278.65M | $309.01M | $312.98M | $327.40M | |||
| Connected Machines | $252.56M | $198.31M | $192.44M | $192.44M | |||
| Subscriptions | — | — | — | — | |||
| Total | $886.30M | $765.15M | $712.54M | $708.78M |
In fiscal 2025, which ended December 31, 2025, the 3 revenue lines Cricut, Inc. reported in this breakdown added up to $708.78M. That was down 0.5% from $712.54M in fiscal 2024. Platform was the largest revenue line, at $327.40M or 46.2% of the total, followed by Connected Machines ($192.44M, 27.2%) and Products ($188.94M, 26.7%). Together, the two largest revenue lines made up 73.3% of this total.
Compared with fiscal 2024, Platform grew the fastest, rising 4.6% to $327.40M. Products fell the most, down 8.8% to $188.94M. Over fiscal 2022 to 2025, revenue across these revenue lines went from $886.30M to $708.78M, a compound annual decline of 7.2%. Platform's share of the total rose from 31.4% to 46.2% over the same years.
The table also keeps 2 revenue lines that Cricut, Inc. no longer reports, so earlier years can still be read on their original basis; use "Show 2 discontinued" beneath the table to see them. This breakdown covers every fiscal year from 2019 to 2025, as reported in Cricut, Inc.'s annual filings.
Products was the largest of Cricut, Inc.’s 2 reported lines in fiscal 2025, at $381.38M — 54% of $708.78M.
| Segment | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|
| Products | $607.65M | $456.14M | $399.56M | $381.38M | |||
| Accessories & Materials | — | — | — | — | |||
| Connected Machines | — | — | — | — | |||
| Platform | $278.65M | $309.01M | $312.98M | $327.40M | |||
| Subscriptions | — | — | — | — | |||
| Total | $886.30M | $765.15M | $712.54M | $708.78M |
In fiscal 2025, which ended December 31, 2025, the 2 segments Cricut, Inc. reported in this breakdown added up to $708.78M. That was down 0.5% from $712.54M in fiscal 2024. Products was the largest segment, at $381.38M or 53.8% of the total, followed by Platform ($327.40M, 46.2%).
Compared with fiscal 2024, Platform grew the fastest, rising 4.6% to $327.40M. Products fell the most, down 4.6% to $381.38M. Over fiscal 2022 to 2025, revenue across these segments went from $886.30M to $708.78M, a compound annual decline of 7.2%. Products' share of the total fell from 68.6% to 53.8% over the same years.
The table also keeps 3 segments that Cricut, Inc. no longer reports, so earlier years can still be read on their original basis; use "Show 3 discontinued" beneath the table to see them. This breakdown covers every fiscal year from 2019 to 2025, as reported in Cricut, Inc.'s annual filings.
North America was the largest of Cricut, Inc.’s 2 reported lines in fiscal 2025, at $539.08M — 76% of $708.78M.
| Geography | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|
| North America | $743.96M | $609.93M | $555.05M | $539.08M | |||
| International | $142.33M | $155.21M | $157.49M | $169.70M | |||
| Total | $886.30M | $765.15M | $712.54M | $708.78M |
In fiscal 2025, which ended December 31, 2025, the 2 regions Cricut, Inc. reported in this breakdown added up to $708.78M. That was down 0.5% from $712.54M in fiscal 2024. North America was the largest region, at $539.08M or 76.1% of the total, followed by International ($169.70M, 23.9%).
Compared with fiscal 2024, International grew the fastest, rising 7.8% to $169.70M. North America fell the most, down 2.9% to $539.08M. Over fiscal 2022 to 2025, revenue across these regions went from $886.30M to $708.78M, a compound annual decline of 7.2%. North America's share of the total fell from 83.9% to 76.1% over the same years.
This breakdown covers every fiscal year from 2019 to 2025, as reported in Cricut, Inc.'s annual filings.
Cricut, Inc. (CRCT) breaks its revenue down by revenue line, segment and region. In fiscal 2025, its largest revenue line was Platform, with $327.40M or 46.2% of the total, followed by Connected Machines at $192.44M (27.2%).
Platform was Cricut, Inc.'s largest revenue line in fiscal 2025, with $327.40M in revenue, 46.2% of the $708.78M reported across its 3 revenue lines.
Products was Cricut, Inc.'s largest segment in fiscal 2025, with $381.38M in revenue, 53.8% of the $708.78M reported across its 2 segments.
North America was Cricut, Inc.'s largest region in fiscal 2025, with $539.08M in revenue, 76.1% of the $708.78M reported across its 2 regions.
Of the Cricut, Inc. revenue lines reported in both fiscal 2024 and fiscal 2025, and making up at least 2% of the total, Platform grew the fastest, rising 4.6% from $312.98M to $327.40M.
Every figure is taken from Cricut, Inc.'s annual financial filings and shown as reported: each line keeps the name the company gives it, years follow its own fiscal calendar, and lines it has stopped reporting stay in the table for the years they were reported.
The breakdown by revenue line covers fiscal 2019 to 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.