Choiceone Financial Services COFS Insider Ownership

NASDAQ COFS

$33.16 -0.23 (-0.69%)

At close: Oct 21, 2026 · 4:00 PM EDT

Insider Holdings by Owner

1.09Mn Shares

Insider Ownership Statistics

as of 30 Sep, 2026

Insider Ownership

6.86%

▲+0.032% pp QoQ

Shares Held by Insiders

1.03Mn

filed for Sep 2026

▲+0.47% QoQ

Shares Outstanding

14.96Mn

14,962,556 shares

Direct Holdings

510.54K

Indirect: 515.47K

Net Shares Traded (QoQ)

+4.78K

net buying in Sep 2026

Insiders Holding Shares

with Form 4 holdings on file

Shares Owned by Insiders

Shares held % of outstanding

Latest —

Average ownership —

Peak ownership —

Shares Purchased/Sold by Insiders

Bought Sold

Latest quarter —

Net over range —

Buying quarters —

Insider Ownership Summary

Updated Oct 10, 2026

In the last 12 months, insiders at Choiceone Financial Services made open-market purchases of $404,337 (14.35K shares) and open-market sales of $443,400 (15K shares).

Counted by insider, open-market buying of COFS stock in the past 12 months came from 5 insiders and selling from one insider.
Among Choiceone Financial Services insiders, Eric E. Burrough (Director) led open-market buying over the past 12 months with $280,000 of purchases (10K shares); the latest was on March 11, 2026.
On the sell side, Brian P. Petty (Director) led open-market sales of Choiceone Financial Services stock over the past 12 months with $443,400 (15K shares), most recently on February 11, 2026.
The newest open-market trade among Choiceone Financial Services insiders came on March 12, 2026, when Adom Greenland (Secretary) made a purchase of 500 shares for $13,700.
Away from the open market, COFS insiders received 21.36K shares in stock awards, acquired 120 shares through option exercises and conversions, gave up 1.06K shares to cover taxes or exercise prices and gave away 3.12K shares as gifts over the last 12 months.
Per Business Quant data, Choiceone Financial Services insiders hold 1.03Mn shares in total based on their latest Form 4 filings, up 1.03% from 1.02Mn shares at the end of Q2 2026 and up 3.81% from 993.94K shares at the end of Q3 2025.
Indirect holdings, through trusts, partnerships, family members and other entities, make up 50.21% (518.03K shares) of Choiceone Financial Services' insider total, with the other 49.79% (513.74K shares) held directly.
The insider holdings in Choiceone Financial Services belong to 18 insiders who have reported on Form 4 within the past two years.
COFS's largest insider holders by reported holdings are Bruce John Essex Jr. (Director, 250.72K shares), Eric E. Burrough (Director, 181.99K shares) and Randy D. Hicks (Director, 100.53K shares).
Of the shares held by COFS insiders, 24.30% belong to Bruce John Essex Jr.
Institutional holders reported 46.79% of Choiceone Financial Services' outstanding shares for Q2 2026; insiders' latest Form 4 filings put their stake at about 6.90%, and other investors, including the public, hold the remaining 46.31%.
Over the trailing 12 months, 17 insiders reported transactions in COFS stock across 66 Form 4 filings.
These insider figures for Choiceone Financial Services are based on Form 4 filings through October 2, 2026.

Form 4 Holdings

Insiders Holding COFS

Insiders 28

Shares held 1.09Mn

Of outstanding 7.30%

#	Insider	Position	Direct	Indirect	Total	Share of Insiders	Last Filed
1	Bruce John Jr Essex	Director	0	250,716	250,716	23.0%	02 Oct, 2026
2	Eric E Burrough	Director	181,991	0	181,991	16.7%	02 Oct, 2026
3	David Bush	Director	108,985	0	108,985	10.0%	06 Jul, 2022
4	Randy D Hicks	Director	0	100,530	100,530	9.2%	02 Oct, 2026
5	Brian P Petty	Director	92,701	0	92,701	8.5%	02 Oct, 2026
6	Kelly Potes	Chief Executive Officer	83,187	0	83,187	7.6%	04 May, 2026
7	Greg L. Armock	Director	0	47,142	47,142	4.3%	02 Oct, 2026
8	Gregory A Mcconnell	Director	37,659	0	37,659	3.4%	02 Oct, 2026
9	Harold J Burns	Director	26,740	0	26,740	2.4%	02 Oct, 2026
10	Nels W Nyblad	Director	0	23,668	23,668	2.2%	04 Apr, 2023
11	Steven Theodore Krause	Director	0	18,113	18,113	1.7%	02 Oct, 2026
12	Adom Greenland	Secretary	17,800	0	17,800	1.6%	04 May, 2026
13	Bradley F. Mcginnis	Director	14,733	0	14,733	1.3%	02 Oct, 2026
14	Keith D. Brophy	Director	0	13,919	13,919	1.3%	02 Oct, 2026
15	Michael J. Jr. Burke	President	0	13,512	13,512	1.2%	04 May, 2026
16	Curt E Coulter	Director	11,365	0	11,365	1.0%	02 Oct, 2026
17	Jack Hendon	Director	0	9,098	9,098	0.8%	03 Jul, 2025
18	Michelle M Wendling	Director	7,690	0	7,690	0.7%	02 Oct, 2026
19	Roxanne M Page	Director	7,535	0	7,535	0.7%	02 Oct, 2026
20	Lee A Braford	S.V.P. Choiceone Bank (Sub.)	7,501	0	7,501	0.7%	03 May, 2022
21	Bradley Henion	E.V.P. Choiceone Bank (Sub.)	6,313	0	6,313	0.6%	04 May, 2026
22	Heather D Brolick	S.V.P. Choiceone Bank (Sub.)	4,094	0	4,094	0.4%	17 Feb, 2022
23	David J Churchill	Director	3,104	0	3,104	0.3%	03 Oct, 2023
24	Peter Batistoni	S.V.P. Choiceone Bank (Sub.)	1,115	0	1,115	0.1%	17 Feb, 2022
25	Patrick Cronin	Director	0	1,068	1,068	0.1%	06 Jul, 2022
26	Shelly M Childers	S.V.P. Choiceone Bank (Sub.)	950	0	950	0.1%	17 Feb, 2022
27	Bruce Cady	Director	943	0	943	0.1%	05 Apr, 2022
28	Robert M Jamula	S.V.P. Choiceone Bank (Sub)	234	0	234	0.0%	17 Feb, 2022

Each row is that insider’s most recently reported position, from Form 4 filings over the last 60 months — which is why this total does not tie to the quarterly series above, where a quarter counts only the insiders who filed in it. Shares held through a fund or institutional portfolio are counted on the institutional ownership page instead.

Form 4 Filings

1,545 Insider Transactions

Source SEC Form 4

Latest quarter Sep 2026

Date	Insider	Position	Transaction	Shares	Price	Value	Shares Held After	Ownership
01 Oct, 2026	Roxanne M Page	Director	Acquired A	213	$32.31	$6.88K	7,535	Direct
01 Oct, 2026	Michelle M Wendling	Director	Acquired A	213	$32.31	$6.88K	7,690	Direct
01 Oct, 2026	Randy D Hicks	Director	Acquired A	515	$32.31	$16.64K	100,530	Indirect
01 Oct, 2026	Gregory A Mcconnell	Director	Acquired A	213	$32.31	$6.88K	37,659	Direct
01 Oct, 2026	Brian P Petty	Director	Acquired A	514	$32.31	$16.61K	92,701	Direct
01 Oct, 2026	Eric E Burrough	Director	Acquired A	514	$32.31	$16.61K	181,991	Direct
01 Oct, 2026	Keith D. Brophy	Director	Acquired A	364	$32.31	$11.76K	13,919	Indirect
01 Oct, 2026	Greg L. Armock	Director	Acquired A	514	$32.31	$16.61K	47,142	Indirect
01 Oct, 2026	Steven Theodore Krause	Director	Acquired A	514	$32.31	$16.61K	18,113	Indirect
01 Oct, 2026	Bradley F. Mcginnis	Director	Acquired A	514	$32.31	$16.61K	14,733	Direct
01 Oct, 2026	Harold J Burns	Director	Acquired A	515	$32.31	$16.64K	26,740	Direct
01 Oct, 2026	Curt E Coulter	Director	Acquired A	213	$32.31	$6.88K	11,365	Direct
01 Oct, 2026	Bruce John Jr Essex	Director	Acquired A	213	$32.31	$6.88K	250,716	Indirect
01 Jul, 2026	Steven Theodore Krause	Director	Acquired A	489	$34.00	$16.63K	17,528	Indirect
01 Jul, 2026	Brian P Petty	Director	Acquired A	489	$34.00	$16.63K	92,187	Direct
01 Jul, 2026	Keith D. Brophy	Director	Acquired A	345	$34.00	$11.73K	13,444	Indirect
01 Jul, 2026	Michelle M Wendling	Director	Acquired A	202	$34.00	$6.87K	7,477	Direct
01 Jul, 2026	Randy D Hicks	Director	Acquired A	489	$34.00	$16.63K	100,015	Indirect
01 Jul, 2026	Bruce John Jr Essex	Director	Acquired A	202	$34.00	$6.87K	250,503	Indirect
01 Jul, 2026	Harold J Burns	Director	Acquired A	489	$34.00	$16.63K	26,070	Direct

Showing 1 to 20 of 1,545 transactions