Cheer Holding, Inc. provides advertisement and content production services and operates a leading mobile and online advertising, media and entertainment business in China. The company was established in 2016 and underwent a name change from Glory Star New Media Group Holdings Limited to Cheer Holding, Inc. in October 2023. It conducts all business operations through its subsidiaries and variable interest entities, including Glory Star New Media Group Limited, Glory Star HK, WFOE, Xing Cui Can, and Horgos. Cheer Holding, Inc. focuses on creating original lifestyle content to monetize its advertising and e commerce platform. It operates the CHEERS ecosystem which comprises the CHEERS video platform, CHEERS e Mall, CHEERS Telepathy AI platform, CHEERS API, CheerCar, CheerChat, and metaverse initiatives. The company also produces series TV shows, drama and variety shows, and offers production services and content licensing to third parties. Cheer Holding, Inc. has received recognition as a National High Tech Enterprise and Specialized and Innovative Enterprise for its technological achievements. As of December 2025, the company reported over 550 million cumulative app downloads across its platforms. The firm employs approximately 116 full time staff members distributed across research and development, content marketing, live streaming, and platform operations. Cheer Holding, Inc. continues to invest in emerging technologies such as artificial intelligence, blockchain, and extended reality to drive future growth. The company's headquarters are located in Beijing, China.

Cheer Holding, Inc. generates revenue primarily from advertising placed on its video and live streaming platforms. It also earns income from the copyright licensing of its self produced short videos, dramas, variety shows, and series TV content. Customized content production for brands and advertisers constitutes another significant revenue source. The CHEERS e Mall marketplace generates revenue through service fees and commissions on sales made by third party merchants. Membership fees from users who subscribe to premium content or services contribute to the company's income. Live streaming e commerce activities provide additional commissions when hosts sell products during broadcasts. The CHEERS Telepathy AI platform earns revenue from subscription and pay per use fees, enterprise AI solutions, API usage fees, revenue sharing from AI generated content, and personalized services for e commerce businesses. Online short videos and series TV shows generate advertising revenue from pre roll, in roll, banner, and pop up ads as well as soft product placements. Online games developed for the CHEERS e Mall produce income through in app purchases of gift packages and game privileges. Production services offered to third party advertising agencies for variety shows, short videos, and live streaming shows add to the revenue mix. Content licensing and distribution to domestic and international broadcasters and streaming platforms further supplement the company's earnings. The company's advertising revenue benefits from big data analytics that enable precise audience targeting based on demographics and interests. Cheer Holding, Inc. leverages its deep library of professionally produced content to attract advertisers seeking high engagement and brand safety. The CHEERS e Mall also generates income from value added services such as logistics support and promotional campaigns for merchants. Overall, the company's diverse revenue base is supported by its large user base and deep library of professionally produced content.

Cheer Holding, Inc. competes in China's digital advertising, media entertainment, and e commerce sectors against large platforms such as Alibaba, Pin Duoduo, Douyu, Mango Media, and Zhong Guang Tianze. The company differentiates itself through its integrated CHEERS ecosystem, proprietary professionally generated content, and advanced AI capabilities powered by its Polaris Intelligent Cloud. Recognition as a National High Tech Enterprise and Specialized and Innovative Enterprise underscores its technological leadership and competitive advantage. Its large user base, with over 550 million app downloads as of December 2025, provides a strong network effect for advertisers and partners. The company's commitment to integrating cutting edge technologies such as blockchain, AR VR, and metaverse development further strengthens its market position. Cheer Holding, Inc. also benefits from its early entry into short video and live streaming e commerce, which has created a loyal creator and user community. The firm's focus on original lifestyle content allows it to maintain high content quality and avoid regulatory pitfalls associated with low quality or infringing material. Cheer Holding, Inc. has built a closed loop business model where content drives e commerce sales and e commerce activity fuels content creation through data insights. This synergy enhances user retention and increases the lifetime value of each customer on the platform. The company's strategic expansion into overseas markets beginning in 2026 aims to replicate its domestic success in high growth regions such as Southeast Asia, Latin America, and North America. Cheer Holding, Inc. leverages its AI expertise to offer innovative products like CHEERS Telepathy that appeal to both individual creators and enterprise clients seeking efficient content production tools. By maintaining a strong pipeline of original series TV shows, drama, and variety shows, the company secures steady advertising inventory and licensing opportunities. The firm's intellectual property portfolio, which includes patents, trademarks, and copyrights, protects its core technology and content assets from imitation. Overall, Cheer Holding, Inc. positions itself as a technology driven media and e commerce enterprise with a differentiated ecosystem approach.

Cheer Holding, Inc. serves advertisers seeking to reach Chinese consumers through its video and live streaming platforms. It also supports content creators who produce short videos, live streams, and other digital media for distribution on its CHEERS apps. The CHEERS e Mall connects merchants with the company's user base for product sales and commissions. Enterprise customers purchase customized AI solutions and API access from the CHEERS Telepathy platform. Finally, individual consumers use the company's apps for entertainment, shopping, social networking, and gaming. Advertisers range from large multinational brands to local small and medium enterprises looking to increase brand awareness and drive sales. Content creators include independent videographers, professional production studios, and influencers who rely on the platform for monetization and audience growth. Merchants on the CHEERS e Mall span categories such as fashion, beauty, electronics, home goods, and food and beverage. Enterprise clients span industries such as retail, finance, education, and healthcare that seek AI powered marketing and operational efficiencies. Individual consumers consist of users across various age groups who engage with short videos, live streams, games, and social features within the CHEERS ecosystem. The company's user base exhibits high engagement metrics, including average session length and monthly active users, which contribute to its attractiveness to all customer segments. By serving a diverse set of customers, Cheer Holding, Inc. creates multiple revenue streams that reduce dependence on any single market or product line. This diversified customer approach supports the company's long term sustainable growth strategy.