Advertising was BuzzFeed’s largest product and service line in fiscal 2025, bringing in $275.06M of $555.80M (49%).
| Product and Service | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|
| Advertising | $496.07M | $283.09M | $275.06M | |||
| Content | $327.86M | $101.63M | $111.14M | |||
| Commerce & Other | $153.41M | $184.95M | $169.61M | |||
| Total | $977.33M | $569.66M | $555.80M |
BuzzFeed brought in $555.80M from its three product and service lines in fiscal 2025, the year ended December 31, 2025. That was down 2.4% from $569.66M in fiscal 2024. Advertising was the largest at $275.06M (49.5%), ahead of Commerce & Other at $169.61M (30.5%) and Content at $111.14M (20.0%).
Compared with fiscal 2024, Content grew fastest, up 9.4% to $111.14M, while Commerce & Other fell the most, down 8.3% to $169.61M. From fiscal 2022 to 2025, combined revenue from these lines fell from $977.33M to $555.80M, a compound annual decline of 17.2%. Advertising's share of the total fell from 50.8% to 49.5%.
United States was BuzzFeed’s largest region in fiscal 2025, bringing in $522.32M of $555.80M (94%).
| Geography | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|
| United States | $861.21M | $532.83M | $522.32M | |||
| International | $116.12M | $36.83M | $33.48M | |||
| Total | $977.33M | $569.66M | $555.80M |
BuzzFeed brought in $555.80M from its two regions in fiscal 2025, the year ended December 31, 2025. That was down 2.4% from $569.66M in fiscal 2024. United States was the largest at $522.32M (94.0%), ahead of International at $33.48M (6.0%).
Compared with fiscal 2024, United States fell 2.0% to $522.32M and International fell 9.1% to $33.48M. From fiscal 2022 to 2025, combined revenue from these regions fell from $977.33M to $555.80M, a compound annual decline of 17.2%. United States' share of the total rose from 88.1% to 94.0%.
BuzzFeed (BZFD) reports its revenue by product and service and by geography. In fiscal 2025, Advertising was its largest product and service line, bringing in $275.06M (49.5% of the total), followed by Commerce & Other at $169.61M (30.5%).
Advertising was BuzzFeed's largest product and service line in fiscal 2025, bringing in $275.06M, or 49.5% of the $555.80M total across its three product and service lines.
United States was BuzzFeed's largest region in fiscal 2025, bringing in $522.32M, or 94.0% of the $555.80M total across its two regions.
Among BuzzFeed's product and service lines that make up at least 2% of revenue, Content grew fastest in fiscal 2025, up 9.4% from $101.63M to $111.14M.
Every figure comes from BuzzFeed's annual financial filings, as reported. Each line keeps the name BuzzFeed gives it, and years follow its fiscal calendar.
BuzzFeed's revenue by product and service goes back to fiscal 2019, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.