BuzzFeed BZFD Insider Ownership

Updated Oct 10, 2026

Across the past 12 months, open-market trades by BuzzFeed insiders were all purchases, totaling $126,999 (88.19K shares).

• Counted by insider, open-market buying of BZFD stock in the past 12 months came from 4 insiders, with no insider selling.
• Among BuzzFeed's insiders, the largest open-market purchases in the past 12 months were by Eric Gould (Director), totaling $47,520 (33K shares), most recently on June 17, 2026.
• Beyond open-market trades, insiders at BuzzFeed received 10.02Mn shares in stock awards, acquired 2.43Mn shares through option exercises and conversions and gave up 165.62K shares to cover taxes or exercise prices in the last 12 months.
• Business Quant data shows BuzzFeed insiders holding 60.66Mn shares in total in their latest Form 4 filings, or 72.79% of the 83.33Mn shares outstanding; that total is up 11.49% from 54.41Mn shares at the end of Q2 2026.
• Indirect holdings, through trusts, partnerships, family members and other entities, make up 94.85% (57.54Mn shares) of BuzzFeed's insider total, with the other 5.15% (3.12Mn shares) held directly.
• Business Quant counts 15 insiders with holdings in BuzzFeed stock, among the officers, directors and 10% owners who have filed a Form 4 in the past two years.
• BuzzFeed's three largest insider shareholders, based on their latest Form 4 filings, are Allen Family Digital, LLC (Director and 10% owner, 50Mn shares), Patrick J. Kerins (10% owner, 3.46Mn shares) and Adam Rothstein (Director, 2.95Mn shares).
• Allen Family Digital, LLC holds 82.42% of the combined insider position in BuzzFeed.
• Institutional investors owned 3.94% of BZFD shares as of Q2 2026, per their 13F filings.
• Over the past 12 months, 12 insiders reported transactions in BuzzFeed stock in 51 Form 4 filings.
• The insider holdings and trades above for BuzzFeed reflect Form 4 filings through September 25, 2026.