Kanzhun Ltd (NASDAQ: BZ)

Kanzhun Ltd, also known as BZ, is a prominent player in the online recruitment industry, based in Beijing, China. Its commonly used stock symbol is BZ. The company operates a mobile-native online recruitment platform that offers job seeking, direct recruitment, and value-added tools.

BZ's platform is designed to provide an efficient and seamless experience for both job seekers and enterprise users. The company's mobile app, BOSS Zhipin, allows users to browse job postings, communicate with each other, and receive tailored job recommendations. The platform's algorithms use machine learning and natural language processing to match job seekers with suitable job openings, catering to the needs of job seekers from different backgrounds and industries.

The company's business model is based on a connection-oriented monetization strategy. Enterprise users pay for access to job seekers' profiles and resumes, and the company also generates revenue from value-added tools and services, such as resume templates and interview preparation services.

BZ's competitive advantages lie in its strong technology capabilities, large and diverse user base, and innovative business model. The company's proprietary algorithms and machine learning models enable it to provide accurate job and candidate matching, which is tailored to each individual's preferences and accounts for bilateral compatibilities and suitability within user groups. This differentiates BZ from its competitors, including major players such as Zhaopin, 51Job, and Liepin.

As of December 31, 2023, BZ had served 24.5 million verified enterprise users, 166.8 million verified job seekers, and 13.3 million verified enterprises. The company's average monthly active users (MAU) grew from 27.1 million in 2021 to 28.7 million in 2022, and further to 42.3 million in 2023. BZ's average daily active users (DAU) as a percentage of MAU reached 26.3% in 2023.

BZ's customers include a wide range of employers, from small and medium-sized enterprises to large corporations. The company's platform is used by employers in various industries, including technology, finance, healthcare, and education. BZ's customers also include government agencies and non-profit organizations.

In terms of its products and services, BZ offers BOSS Zhipin, a mobile-native online recruitment platform that provides a range of services. The company's primary revenue streams include connection-oriented monetization and value-added tools and services, such as resume templates and interview preparation services.

BZ's commitment to data security and privacy is evident in its comprehensive system to prevent and detect potential data breach risk, cyber threats, and other system vulnerabilities. The company uses proprietary scanning tools, including component and vulnerability scanning systems, to generate data security assessment reports on a regular basis.

Furthermore, BZ's environmental and social initiatives include the "Accessible Job Search Assistance Program for the Disabilities," the "Ranger Guardian Campaign," and the Zhipin Foundation, which promotes harmonious development and uses philanthropy as a means to alleviate poverty and contribute to the common good. The company also launched the "Please Don't Disappear" Zhizhi Charity Endangered Plant Conservation Program to propagate endangered plant species and promote ecological protection.