United States & Mexico was Byrna Technologies’s largest region in fiscal 2025, bringing in $106.13M of $118.12M (90%).
| Geography | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|
| United States & Mexico | — | — | $78.93M | $106.13M | |||
| United States | $38.86M | $40.18M | — | — | |||
| Usa | — | — | — | — | |||
| Europe/South America/Asia | $6.43M | $1.01M | $4.16M | $8.11M | |||
| Canada | $180.00K | $1.05M | $2.47M | $2.51M | |||
| South Africa | $2.57M | $402.00K | $198.00K | $1.37M | |||
| Total | $48.04M | $42.64M | $85.76M | $118.12M |
Byrna Technologies brought in $118.12M from its four regions in fiscal 2025, the year ended November 30, 2025. That is less than the $194.69M it reports by contract with customer, sales channel, so these regions do not cover all of its revenue. United States & Mexico was the largest at $106.13M (89.8%), ahead of Europe/South America/Asia at $8.11M (6.9%) and Canada at $2.51M (2.1%). The remaining region, South Africa, brought in $1.37M.
Compared with fiscal 2024, Europe/South America/Asia grew fastest, up 95.2% to $8.11M. Every region above 2% of revenue grew.
Byrna Technologies began breaking out United States & Mexico in fiscal 2024, when it brought in $78.93M. Byrna Technologies stopped reporting United States as a separate region after fiscal 2023, when it brought in $40.18M.
Sales Channel, Directly To Consumer was Byrna Technologies’s largest revenue line in fiscal 2025, bringing in $76.57M of $194.69M (39%).
| Contract with Customer, Sales Channel | FY 2018 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|
| Sales Channel, Directly To Consumer | — | — | $65.86M | $76.57M | |||
| E-Commerce | $30.53M | $29.91M | $65.86M | $76.57M | |||
| Wholesale (Dealer/Distributors) | — | $12.74M | $19.90M | $39.91M | |||
| Wholesale (Dealer/Distributors & Large End-Users) | $17.50M | — | $19.90M | — | |||
| Royalties | — | — | — | $1.64M | |||
| Sales Channel, Through Intermediary | — | — | — | — | |||
| Total | $48.04M | $42.64M | $171.51M | $194.69M |
Byrna Technologies brought in $194.69M from its four revenue lines in fiscal 2025, the year ended November 30, 2025. Byrna Technologies regrouped these revenue lines after fiscal 2024, so the total does not compare directly with that year's $171.51M. Sales Channel, Directly To Consumer was the largest at $76.57M (39.3%), ahead of E-Commerce at $76.57M (39.3%) and Wholesale (Dealer/Distributors) at $39.91M (20.5%). The remaining revenue line, Royalties, brought in $1.64M.
Compared with fiscal 2024, Wholesale (Dealer/Distributors) grew fastest, up 100.6% to $39.91M. Every revenue line above 2% of revenue grew.
Byrna Technologies began breaking out Sales Channel, Directly To Consumer in fiscal 2024, Wholesale (Dealer/Distributors) in fiscal 2023 and Royalties in fiscal 2025. Byrna Technologies stopped reporting Wholesale (Dealer/Distributors & Large End-Users) as a separate revenue line after fiscal 2024, when it brought in $19.90M.
Product was Byrna Technologies’s largest product and service line in fiscal 2025, bringing in $116.48M of $118.12M (99%).
| Product and Service | FY 2018 | FY 2024 | FY 2025 |
|---|---|---|---|
| Product | $85.76M | $116.48M | |
| Royalty | — | $1.64M | |
| Law Enforcement | — | — | |
| Total | $85.76M | $118.12M |
Byrna Technologies brought in $118.12M from its two product and service lines in fiscal 2025, the year ended November 30, 2025. That is less than the $194.69M it reports by contract with customer, sales channel, so these lines do not cover all of its revenue. Product was the largest at $116.48M (98.6%), ahead of Royalty at $1.64M (1.4%).
Byrna Technologies began breaking out Royalty in fiscal 2025, when it brought in $1.64M.
Byrna Technologies (BYRN) reports its revenue by geography, by contract with customer, sales channel and by product and service. In fiscal 2025, United States & Mexico was its largest region, bringing in $106.13M (89.8% of the total), followed by Europe/South America/Asia at $8.11M (6.9%).
United States & Mexico was Byrna Technologies' largest region in fiscal 2025, bringing in $106.13M, or 89.8% of the $118.12M total across its four regions.
Sales Channel, Directly To Consumer was Byrna Technologies' largest revenue line in fiscal 2025, bringing in $76.57M, or 39.3% of the $194.69M total across its four revenue lines.
Product was Byrna Technologies' largest product and service line in fiscal 2025, bringing in $116.48M, or 98.6% of the $118.12M total across its two product and service lines.
Among Byrna Technologies' regions that make up at least 2% of revenue, Europe/South America/Asia grew fastest in fiscal 2025, up 95.2% from $4.16M to $8.11M.
Every figure comes from Byrna Technologies' annual financial filings, as reported. Each line keeps the name Byrna Technologies gives it, and years follow its fiscal calendar.
Byrna Technologies' revenue by geography goes back to fiscal 2019, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.