Park Ha Biological Technology Co., Ltd. (NASDAQ: BYAH)

Park Ha Biological Technology Co., Ltd. develops and sells skin care products and operates a franchise network for beauty stores in China. The company creates a private label under the Park Ha brand that focuses on solutions for problematic skin. It sells products directly through its own stores and through franchisees who operate under the Park Ha or related brand names. In addition to product sales the company provides after sales beauty services such as light beauty experiences in its stores. The firm also conducts research and development to improve its product formulas for sensitive skin. Park Ha Jiangsu serves as the research and development center where new formulations are tested and refined before mass production. The company collaborates with third party manufacturers to produce its products while retaining control over ingredient selection and quality checks. This integrated approach allows Park Ha to offer a coherent brand experience from product creation to customer service.

Revenue comes primarily from the sale of skin care products to franchisees and retail customers and from franchise fees paid by franchisees for the right to use the Park Ha brand. Product sales include a range of cleansers moisturizers serums masks and freeze dried powders sold under the Park Ha label. The company also offers value added services such as complimentary facial treatment trials that encourage product adoption and repeat purchases. Franchise fees are collected annually based on the size and type of the franchise store with separate fee schedules for regional stores skin management centers and single stores. The company receives cash subsidies for renovation and advertising that are provided to franchisees upon signing of the franchise agreement and are earmarked for store improvement and local marketing efforts. These subsidies are not recorded as revenue but support franchisee setup and help accelerate network expansion. In addition the company earns modest income from online advertising and live streaming activities that drive traffic to its stores and increase brand visibility.

The company operates through the following segments.

• Experiential marketing segment handled by Xinzhan focuses on after sales service through one on one visits by phone or WeChat to review customer purchase on the first third and seventh day after purchase. This follow up process aims to build customer confidence in product efficacy and encourages repeat buying behavior. Xinzhan also uses these interactions to collect feedback on product performance and to identify potential training needs for store beauticians.

• Franchise management segment also managed by Xinzhan involves entering into franchise agreements with investors who wish to open a beauty store under the Park Ha brand. Xinzhan operates a number of directly owned stores that serve as model outlets and training centers. The segment collects annual franchise fees based on store classification and provides ongoing operational guidance to franchisees. It also oversees the approval of store layouts signage and initial inventory orders to ensure brand consistency across the network.

• Training segment led by Park Ha Jiangsu provides training to beauticians at franchise stores and directly operated stores covering skin physiology product theory store operation skills and standardized user manuals. After each training session an assessment is conducted to evaluate the competence of participants and to certify them for customer service. The segment also cooperates with third party training agencies to deliver more advanced courses on emerging beauty trends and new product launches.

Park Ha Biological Technology Co., Ltd. competes in the Chinese beauty market against established players such as Fanwenhua DR PLANT and Beauty Farm which each operate over one hundred franchisees nationwide. The company differentiates itself through an innovative social marketing model that uses community events on WeChat to build brand loyalty and attract new franchisees. This model leverages local salon activities product experience demonstrations and promotional awards to create a sense of community around the Park Ha brand. A stable supply chain sourcing ingredients from Guangzhou Shanghai Zhejiang and Jiangsu provinces helps maintain product quality and consistent delivery times. The company conducts functional and compatibility testing on packaging materials to ensure safety and regulatory compliance. The management team includes founders with over ten years of experience in beauty fashion retail and internet industries providing strong leadership and deep industry knowledge. Additionally the firm has registered twenty trademarks twelve patents seven copyrights and one domain name in China which supports its intellectual property position. These factors collectively give Park Ha a competitive edge in a crowded and fast growing sector.

The company serves franchisees who operate beauty stores under the Park Ha or related brand names and retail customers who purchase products in directly operated stores or through franchise locations. As of October 31 2025 the company had about six thousand six hundred thirty retail customers in its directly owned stores and twenty two franchisees spread across Jiangsu Shandong Liaoning Shanxi Heilongjiang and Hebei provinces. The franchisee base includes regional stores skin management centers and single stores each with different fee structures and space requirements. The majority of retail customers are women aged young adult to middle aged with white collar occupations living or working within two to three kilometers of business districts. According to internal consumption surveys ninety two percent of these customers are female indicating a strong focus on women's skin care needs. The company also notes that its products are primarily targeted at consumers seeking solutions for sensitive and problematic skin conditions such as dryness roughness and uneven tone. While no single customer accounted for more than ten percent of total revenue in the most recent fiscal year the diversified franchise and retail base reduces reliance on any individual buyer.