Fragrance was Betterware De Mexico, S.A.P.I. De C.V’s largest revenue line in fiscal 2025, bringing in $5.57B of $14.24B (39%).
| Products and services [axis] | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|
| Fragrance | $3.47B | $5.14B | $5.55B | $5.57B |
| Kitchen & Food Preservation | $2.16B | $2.03B | $2.04B | $2.09B |
| Home Solutions | $1.27B | $1.08B | $1.36B | $1.14B |
| Color (Cosmetics) | $642.88M | $909.24M | $1.12B | $1.18B |
| Skin Care | $611.91M | $785.45M | $907.23M | $993.53M |
| Laundry & Cleaning | $691.27M | $666.22M | $714.68M | $697.28M |
| Tech & Mobility | $553.98M | $521.35M | $719.32M | $532.73M |
| Bedroom | $854.32M | $620.28M | $413.57M | $438.81M |
| Toiletries | $321.81M | $448.30M | $534.75M | $804.69M |
| Bathroom | $749.16M | $418.19M | $401.28M | $403.61M |
| Wellness | — | $351.77M | $284.21M | $306.21M |
| Others | $114.70M | — | — | — |
| Other | $58.66M | $39.70M | $54.88M | $73.96M |
| Total | $11.51B | $13.01B | $14.10B | $14.24B |
Betterware De Mexico, S.A.P.I. De C.V brought in $14.24B from its 12 revenue lines in fiscal 2025, the year ended December 31, 2025. That was up 1.0% from $14.10B in fiscal 2024. Fragrance was the largest at $5.57B (39.1%), ahead of Kitchen & Food Preservation at $2.09B (14.7%) and Color (Cosmetics) at $1.18B (8.3%). The other nine revenue lines brought in $5.40B combined.
Compared with fiscal 2024, Toiletries grew fastest, up 50.5% to $804.69M, while Tech & Mobility fell the most, down 25.9% to $532.73M.
Betterware De Mexico, S.A.P.I. De C.V began breaking out Wellness in fiscal 2023, when it brought in $351.77M. Betterware De Mexico, S.A.P.I. De C.V stopped reporting Others as a separate revenue line after fiscal 2022, when it brought in $114.70M.
Revenue In Mexico was Betterware De Mexico, S.A.P.I. De C.V’s largest region in fiscal 2025, bringing in $13.23B of $14.24B (93%).
| Geography | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|
| Revenue In Mexico | $10.53B | $12.07B | $13.17B | $13.23B | ||
| Mexicos | — | — | — | — | ||
| Revenue In United States | $966.09M | $927.95M | $924.98M | $954.83M | ||
| Revenue In Ecuador | — | — | — | $34.47M | ||
| Revenue In Guatemala | $9.96M | $8.71M | $9.20M | $19.43M | ||
| Total | $11.51B | $13.01B | $14.10B | $14.24B |
Betterware De Mexico, S.A.P.I. De C.V brought in $14.24B from its four regions in fiscal 2025, the year ended December 31, 2025. Betterware De Mexico, S.A.P.I. De C.V regrouped these regions after fiscal 2024, so the total does not compare directly with that year's $14.10B. Revenue In Mexico was the largest at $13.23B (92.9%), ahead of Revenue In United States at $954.83M (6.7%) and Revenue In Ecuador at $34.47M (0.2%). The remaining region, Revenue In Guatemala, brought in $19.43M.
Compared with fiscal 2024, Revenue In United States grew 3.2% to $954.83M and Revenue In Mexico grew 0.5% to $13.23B.
Betterware De Mexico, S.A.P.I. De C.V began breaking out Revenue In Ecuador in fiscal 2025, when it brought in $34.47M.
Jafra was Betterware De Mexico, S.A.P.I. De C.V’s largest segment in fiscal 2025, bringing in $8.55B of $14.24B (60%).
| Segments [axis] | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|
| Jafra | $5.16B | $7.28B | $8.11B | $8.55B |
| Bwm | $6.34B | $5.73B | $5.99B | $5.69B |
| Total | $11.51B | $13.01B | $14.10B | $14.24B |
Betterware De Mexico, S.A.P.I. De C.V brought in $14.24B from its two segments in fiscal 2025, the year ended December 31, 2025. That was up 1.0% from $14.10B in fiscal 2024. Jafra was the largest at $8.55B (60.1%), ahead of Bwm at $5.69B (39.9%).
Compared with fiscal 2024, Jafra grew 5.5% to $8.55B, while Bwm fell 5.1% to $5.69B. From fiscal 2022 to 2025, combined revenue from these segments grew from $11.51B to $14.24B, a compound annual growth rate of 7.4%. Jafra's share of the total rose from 44.9% to 60.1%.
Betterware De Mexico, S.A.P.I. De C.V (BWMX) reports its revenue by products and services [axis], by geography and by segments [axis]. In fiscal 2025, Fragrance was its largest revenue line, bringing in $5.57B (39.1% of the total), followed by Kitchen & Food Preservation at $2.09B (14.7%).
Fragrance was Betterware De Mexico, S.A.P.I. De C.V's largest revenue line in fiscal 2025, bringing in $5.57B, or 39.1% of the $14.24B total across its 12 revenue lines.
Revenue In Mexico was Betterware De Mexico, S.A.P.I. De C.V's largest region in fiscal 2025, bringing in $13.23B, or 92.9% of the $14.24B total across its four regions.
Jafra was Betterware De Mexico, S.A.P.I. De C.V's largest segment in fiscal 2025, bringing in $8.55B, or 60.1% of the $14.24B total across its two segments.
Among Betterware De Mexico, S.A.P.I. De C.V's revenue lines that make up at least 2% of revenue, Toiletries grew fastest in fiscal 2025, up 50.5% from $534.75M to $804.69M.
Every figure comes from Betterware De Mexico, S.A.P.I. De C.V's annual financial filings, as reported. Each line keeps the name Betterware De Mexico, S.A.P.I. De C.V gives it, and years follow its fiscal calendar.
Betterware De Mexico, S.A.P.I. De C.V's revenue by products and services [axis] goes back to fiscal 2022, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.