U.S was British American Tobacco p.l.c’s largest revenue line in fiscal 2025, bringing in $11.90B of $29.80B (40%).
| Products and services [axis] | FY 2017 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|
| Combustibles | — | — | — | — | ||||
| U.S | $12.64B | $23.98B | $10.99B | $11.90B | ||||
| United States | — | — | — | — | ||||
| Ame | — | — | $9.24B | $9.31B | ||||
| Europe | — | — | — | — | ||||
| Apmea | $5.73B | — | $5.80B | $4.96B | ||||
| Apme | — | — | — | — | ||||
| Amssa | — | — | — | — | ||||
| Americas & Sub-Saharan Africa | — | — | — | — | ||||
| Europe & North Africa | — | — | — | — | ||||
| Ena | — | — | — | — | ||||
| Vapour | $1.44B | $1.81B | $1.72B | $1.54B | ||||
| Hp | $1.06B | $996.00M | $921.00M | $914.00M | ||||
| Thp | — | — | — | — | ||||
| Other | — | — | — | — | ||||
| Modern Oral | $398.00M | $539.00M | — | $1.17B | ||||
| Traditional Oral | — | — | — | — | ||||
| New Categories | — | — | — | — | ||||
| Total | $21.26B | $27.33B | $28.67B | $29.80B |
British American Tobacco p.l.c brought in $29.80B from its six revenue lines in fiscal 2025, the year ended December 31, 2025. British American Tobacco p.l.c regrouped these revenue lines after fiscal 2024, so the total does not compare directly with that year's $28.67B. U.S was the largest at $11.90B (39.9%), ahead of Ame at $9.31B (31.2%) and Apmea at $4.96B (16.7%). The other three revenue lines brought in $3.62B combined.
Compared with fiscal 2024, U.S grew fastest, up 8.3% to $11.90B, while Apmea fell the most, down 14.4% to $4.96B.
British American Tobacco p.l.c began breaking out Ame in fiscal 2024, when it brought in $9.24B.
Reported was British American Tobacco p.l.c’s largest segment in fiscal 2025, bringing in $11.53B of $20.89B (55%).
| Operating Segment Breakdown. | FY 2019 | FY 2020 | FY 2021 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|
| Reported | $11.99B | $11.28B | $11.53B | |||
| Adjusted At Current Rates | — | — | — | |||
| Reported At Constant Rates | — | $9.76B | $9.55B | |||
| Adjusting Items | — | — | — | |||
| Translation Exchange | — | -$314.00M | -$196.00M | |||
| Total | $11.99B | $20.73B | $20.89B |
British American Tobacco p.l.c brought in $20.89B from its three segments in fiscal 2025, the year ended December 31, 2025. That is less than the $29.80B it reports by products and services [axis], so these segments do not cover all of its revenue. Reported was the largest at $11.53B (55.2%), ahead of Reported At Constant Rates at $9.55B (45.7%).
Compared with fiscal 2024, Reported grew 2.3% to $11.53B, while Reported At Constant Rates fell 2.2% to $9.55B.
British American Tobacco p.l.c began breaking out Reported At Constant Rates in fiscal 2024 and Translation Exchange in fiscal 2024. The total is net of Translation Exchange, which took $196.00M off revenue in fiscal 2025.
All Foreign Countries was British American Tobacco p.l.c’s largest region in fiscal 2023, bringing in $27.03B of $27.28B (99%).
| Geography | FY 2019 | FY 2020 | FY 2021 | FY 2023 |
|---|---|---|---|---|
| All Foreign Countries | $25.59B | $25.48B | $27.03B | |
| United Kingdom | $188.00M | $209.00M | $255.00M | |
| Total | $25.78B | $25.68B | $27.28B |
British American Tobacco p.l.c brought in $27.28B from its two regions in fiscal 2023, the year ended December 31, 2023. That was up 6.2% from $25.68B in fiscal 2021, the previous year with figures. All Foreign Countries was the largest at $27.03B (99.1%), ahead of United Kingdom at $255.00M (0.9%).
From fiscal 2020 to 2023, combined revenue from these regions grew from $25.78B to $27.28B, a compound annual growth rate of 1.9%. All Foreign Countries' share held steady at about 99.1%.
British American Tobacco p.l.c (BTI) reports its revenue by products and services [axis], by operating segment breakdown. and by geography. In fiscal 2025, U.S was its largest revenue line, bringing in $11.90B (39.9% of the total), followed by Ame at $9.31B (31.2%).
U.S was British American Tobacco p.l.c's largest revenue line in fiscal 2025, bringing in $11.90B, or 39.9% of the $29.80B total across its six revenue lines.
Reported was British American Tobacco p.l.c's largest segment in fiscal 2025, bringing in $11.53B, or 55.2% of the $20.89B total across its three segments.
All Foreign Countries was British American Tobacco p.l.c's largest region in fiscal 2023, bringing in $27.03B, or 99.1% of the $27.28B total across its two regions.
Reported grew faster than Reported At Constant Rates in fiscal 2025, up 2.3% from $11.28B to $11.53B. Reported At Constant Rates fell 2.2% to $9.55B.
Every figure comes from British American Tobacco p.l.c's annual financial filings, as reported. Each line keeps the name British American Tobacco p.l.c gives it, and years follow its fiscal calendar.
British American Tobacco p.l.c's revenue by products and services [axis] goes back to fiscal 2017, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.