Lingerie Fighting Championships, Inc. (OTC: BOTY)

Lingerie Fighting Championships, Inc. is a sports entertainment league that produces live events combining mixed martial arts and professional wrestling performed by predominantly female athletes. The company has staged 46 live events across the United States and Europe and produced more than 120 episodes of a reality series each typically 30 minutes long. Its content is distributed through its own website social media channels and partnerships with online platforms. The company states its mission is to establish the popularity of its league and brand through live events and to promote its athletes via a reality series and merchandise such as t shirts and calendars.

The company generates revenue primarily from ticket sales to its live events pay per view and video on demand licensing of its event footage and sales of DVDs and downloadable videos. It also earns income from the sale of branded apparel accessories and lingerie through its website and third party retailers such as Amazon. Additionally Lingerie Fighting Championships, Inc. pursues licensing agreements that allow other companies to use its logos names and copyrighted material on various products. The firm markets its offerings through a growing social media presence that includes over 800,000 YouTube subscribers, more than 4,000,000 Facebook followers, and over 500,000 Instagram followers.

Lingerie Fighting Championships, Inc. operates in a niche segment of the sports entertainment market where it competes with larger established promoters such as World Wrestling Entertainment, Inc. and the Ultimate Fighting Championship. While these competitors benefit from substantial financial resources and broad television distribution the company differentiates itself through an all female league format that offers a distinct viewing experience. Its competitive advantages include a unique product format a growing social media following and the ability to produce content quickly for digital platforms. The company also highlights its library of original content such as the DVD titled Lace vs Leather as a differentiator that can be sold in retail stores and online.

The company’s customers are primarily adult fans of mixed martial arts professional wrestling and alternative sports entertainment who purchase tickets view pay per view broadcasts buy DVDs and acquire branded merchandise. It sells its DVDs and digital downloads through its own website and online retailers such as Amazon and it distributes merchandise directly to consumers via its e commerce store. The firm also reports that its events have been viewed more than 250,000,000 times online and that recent events average nearly 10,000,000 views each. No specific corporate or institutional customers are disclosed in the filing.