BeLive Holdings (NASDAQ: BLIV)

BeLive Holdings is a technology solution provider that focuses on live commerce and shoppable short videos. The company was founded in 2014 with a social streaming mobile application that allowed users to share personal moments and interact with viewers in real time. In 2018 the management identified a larger opportunity in business to business markets and redirected its resources to develop live commerce and shoppable short video solutions for retail companies and electronic commerce marketplaces. BeLive Holdings now offers two core product lines an enterprise grade White Label solution that is customized for each client and a cloud based Software as a Service solution that provides rapid deployment for customers seeking a standardized offering. The firm’s mission is to be an industry leader in designing developing and providing technology solutions for live commerce and shoppable short videos. Headquartered in Singapore BeLive Holdings operates through subsidiaries in Singapore and Vietnam and serves customers across multiple regions.

BeLive Holdings generates revenue from its White Label and SaaS solutions through three primary streams for each offering. For the White Label solution the company charges a fixed fee for customization and integration work that is invoiced according to milestone completion. This fee covers activities such as gathering customer requirements designing the solution developing the software and integrating it into the client’s existing systems. In addition BeLive Holdings charges a licensing and maintenance fee that is payable every six months for the right to use its proprietary live commerce and shoppable short video technology and to receive ongoing technical support and updates. Finally the company charges a usage fee that is based on the hourly consumption of its live recording and streaming services per user and is billed monthly. For the SaaS solution the company charges an onboarding fee upon engagement for the delivery of the cloud based platform and initial configuration. It also charges a monthly licensing and maintenance fee paid every six months for access to the SaaS technology ongoing maintenance and customer support. Lastly it charges a usage fee based on the hourly usage of its live commerce and shoppable short video delivery services per user which is calculated from actual streaming minutes and invoiced each month.

The company operates through the following segments: BeLive White Label Solution and BeLive SaaS Solution.

• BeLive White Label Solution provides a fully customized live commerce and shoppable short video platform that is built to satisfy each customer’s specific technical functional and branding requirements. The engagement begins with a business case formulation stage where the sales team works with the client to understand goals current IT environment and desired features. This is followed by a customization and development phase in which the product management and engineering teams design the backend systems production servers monitoring analytics and front end applications for iOS Android and web. During technical implementation the solution is installed configured and integrated into the customer’s IT environment and accompanied by documentation administration instructions and training materials. User acceptance testing is then performed to validate that all agreed functions perform as expected under various scenarios and any issues are resolved before final deployment. After deployment BeLive Holdings provides ongoing maintenance and post deployment support services that include regular performance monitoring customer satisfaction meetings and remote or on site troubleshooting as needed. Revenue from this segment consists of upfront customization and integration fees recurring licensing and maintenance charges paid semi annually and variable usage fees based on actual hourly consumption of the platform.

• BeLive SaaS Solution offers a ready to use cloud based live commerce and shoppable short video service that can be deployed within twenty four hours and accessed through an simple iframe embed. The onboarding process includes delivery of the platform configuration of basic settings and training sessions on the content management system dashboard so that customers can create host accounts manage live streams and monitor performance. Once onboarded customers pay a recurring licensing and maintenance fee every six months for continued access to the SaaS technology regular updates and technical support. The usage fee is calculated from the hourly consumption of live streaming and shoppable short video delivery services per user and is billed monthly. This model enables customers to avoid large upfront investments in hardware and software to scale their video commerce capabilities quickly and to benefit from the lower total cost of ownership associated with a cloud based service.

BeLive Holdings holds a competitive position in the fast growing live commerce and shoppable short videos market. The company faces competition from providers such as Bambuser and Firework but differentiates itself through a diversified product portfolio that includes both bespoke enterprise solutions and standardized SaaS offerings. Its competitive strengths stem from an established reputation and proven track record since 2018 strong research and development capabilities proprietary video compression and streaming technologies and strategic alliances with technology partners like AI Singapore and Neosapience. The firm has developed a proprietary transmission protocol and an adaptive bitrate streaming standard that improves upload speed and transmission stability under varying network conditions. It also owns a video codec that reduces file size while maintaining subjective quality and enhances playback smoothness. BeLive Holdings benefits from an artificial intelligence powered audience sentiment engine that was created jointly with AI Singapore to analyze viewer emotions reactions and engagement levels during live streams. This analytics tool helps customers understand how well a stream is received and identify opportunities to improve content and increase conversion rates. In addition the company has built a broad network of strategic alliances with marketing agencies content creation firms and mainstream media that provide referrals and joint promotional opportunities. These advantages enable BeLive Holdings to attract and retain a broad range of clients across multiple industries and to maintain pricing power despite the presence of larger financially strong competitors.

BeLive Holdings serves a diverse customer base that includes local and renowned international brands located in Asia Oceania and Europe. Its customers are primarily direct to consumer brands e commerce platforms and broadcasters that use the company’s solutions to engage with target audiences and to drive sales through interactive video experiences. In addition the firm works with companies in sectors such as real estate finance and social platforms that seek to incorporate live commerce and shoppable short video capabilities into their digital offerings to enhance customer interaction and to create new revenue streams. The company does not disclose the specific names of its largest clients in the filing but indicates that a small group of customers each contributing more than ten percent of total revenue accounts for a significant portion of its sales.