United States was Birkenstock Holding’s largest region in fiscal 2025, bringing in $962.28M of $2.10B (46%).
| Geography | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|
| United States | $598.44M | $712.07M | $830.09M | $962.28M | |
| Rest Of World | $487.57M | $584.96M | $781.61M | $928.41M | |
| Germany | $156.82M | $194.88M | $192.99M | $206.73M | |
| Total | $1.24B | $1.49B | $1.80B | $2.10B |
Birkenstock Holding brought in $2.10B from its three regions in fiscal 2025, the year ended September 30, 2025. That was up 16.2% from $1.80B in fiscal 2024. United States was the largest at $962.28M (45.9%), ahead of Rest Of World at $928.41M (44.3%) and Germany at $206.73M (9.9%).
Compared with fiscal 2024, Rest Of World grew fastest, up 18.8% to $928.41M. Every region above 2% of revenue grew. From fiscal 2022 to 2025, combined revenue from these regions grew from $1.24B to $2.10B, a compound annual growth rate of 19.1%. United States' share of the total fell from 48.2% to 45.9%.
B2B was Birkenstock Holding’s largest revenue line in fiscal 2025, bringing in $1.30B of $2.10B (62%).
| Sales channels [axis] | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|
| B2B | $772.88M | $887.96M | $1.08B | $1.30B | |
| Dtc | $466.67M | $598.66M | $716.69M | $794.80M | |
| Other | $3.28M | $5.29M | $4.28M | $4.70M | |
| Total | $1.24B | $1.49B | $1.80B | $2.10B |
Birkenstock Holding brought in $2.10B from its three revenue lines in fiscal 2025, the year ended September 30, 2025. That was up 16.2% from $1.80B in fiscal 2024. B2B was the largest at $1.30B (61.9%), ahead of Dtc at $794.80M (37.9%) and Other at $4.70M (0.2%).
Compared with fiscal 2024, B2B grew 19.8% to $1.30B and Dtc grew 10.9% to $794.80M. From fiscal 2022 to 2025, combined revenue from these revenue lines grew from $1.24B to $2.10B, a compound annual growth rate of 19.1%. B2B's share held steady at about 61.9%.
Birkenstock Holding (BIRK) reports its revenue by geography and by sales channels [axis]. In fiscal 2025, United States was its largest region, bringing in $962.28M (45.9% of the total), followed by Rest Of World at $928.41M (44.3%).
United States was Birkenstock Holding's largest region in fiscal 2025, bringing in $962.28M, or 45.9% of the $2.10B total across its three regions.
B2B was Birkenstock Holding's largest revenue line in fiscal 2025, bringing in $1.30B, or 61.9% of the $2.10B total across its three revenue lines.
Among Birkenstock Holding's regions that make up at least 2% of revenue, Rest Of World grew fastest in fiscal 2025, up 18.8% from $781.61M to $928.41M.
Every figure comes from Birkenstock Holding's annual financial filings, as reported. Each line keeps the name Birkenstock Holding gives it, and years follow its fiscal calendar.
Birkenstock Holding's revenue by geography goes back to fiscal 2021, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.